Get ready to relax, let go, and feel the ecstasy of summer with Purewhite’s Spring Summer 2023 collection: Reminiscence of Bliss.

The temperatures might still be chilly, but they are already fantasising about summer and the carefree spirit of our favourite vacation spots. We invite you to indulge in memories of your past epic holidays, with this resort wear inspired collection full of fun and comfortable pieces.

Discover new styles and recharge your wardrobe with fresh denim fits, Purewhite essentials, and vibrant matching sets. Whether you’re hitting the beach or cruising on a yacht, these pieces will keep you confident and stylish all season. While we can only dream of blue waves and bright cocktails, we’ve got hoodies, knit sweaters, and thick cotton shirts to keep you warm in the meantime. Along with jackets and vests to wear now and pack in your suitcase for those breezy beach evenings.

For long days spent soaking up the sun, we’ve got soft cotton t-shirts with graphic prints, lightweight linen button-ups, and summery matching sets of striped shirts and shorts. Plus swimwear to suit every style. You’ll find the look you need to feel as relaxed and recharged as possible. If a cheeky yacht party or trendy hotel bar is your vibe, we’ve got classic polos and fitted button-ups, plus a wide range of perfect-fit smart trousers and shorts. With subtle design details and muted summer colours, these pieces are effortless and sophisticated, perfect for your preferred luxury destination.

Whether you’re thinking of Saint Barts, the Seychelles, or the Amalfi Coast, this collection has the fits and fabrics you need to be your best holiday self and make the most of your summer.