words and interview by Marie-Pauline Cesari

There's no better way to illustrate the refined fragrance of Dioriviera by Francis Kurkdjian than with the most beautiful and delicate of all roses...

Rose Bertram is a Belgian model and social media personality who captivates the world with her striking beauty and magnetic presence. Known for her refined style, seductive appearance and graceful gait, Bertram has carved out an important place for herself in the fashion industry. Today she took us to the French Riviera to talk about her love of the Cannes Film Festival and the power of this new fragrance.

Known for your glamorous style, your grace and confident attitude, you’ve carved a place for yourself in the fashion industry. How would you describe your own style and how does it influence your career?

My style can be described as a fusion of boyish charm and high-end fashion, creating a unique and captivating aesthetic. I’ve been fortunate to gather a dedicated following who eagerly inquire about my outfits and where to purchase them.
The enthusiasm and curiosity expressed by my followers have sparked a new idea within me. I am now considering the possibility of starting my own fashion brand, with inspiration drawn from both my personal style and the creativity of my children. Together, we can embark on an exciting fashion journey, pushing the boundaries of style and expressing our unique perspectives. This envisioned fashion brand would not only reflect my own style journey but also serve as an inspiration to others, encouraging them to explore their individuality and make fashion choices that truly resonate with who they are.

What are your main inspirations and are there any icons that have influenced you?

My personal style draws inspiration from the iconic personas of Tupac Shakur and Marilyn Monroe. They have influenced my fashion choices, allowing me to create a unique style that reflects my individuality.

Tupac’s raw authenticity and ability to challenge societal norms inspire me to embrace a streetwear aesthetic. I incorporate edgy elements like graphic tees, statement accessories, and urban-inspired footwear to capture the rebellious spirit he embodied. Infusing streetwear into my outfits allows me to express my style and pay homage to vibrant subcultures.
Similarly, Marilyn Monroe’s timeless elegance influences my fashion choices. I admire her effortless sophistication. To add high-end glamour, I choose polished pieces and refined details like tailored blazers, classic dresses, and luxurious accessories. Blending these high-end elements with streetwear creates a fusion that represents my unique fashion perspective.

Your career as a model has taken you to the catwalks of some of the world’s leading fashion capitals, including Paris, Milan, New York and London. What was your most memorable moment in your career?

One special moment in my career stands out above all others—the Vogue Netherlands cover shoot while I was pregnant with my first child. It holds a dear place in my heart, and I owe immense gratitude to Karin Swerink, the first editor-in-chief of Vogue Netherlands, for making it happen.Her vision for diversity and inclusivity in the modeling industry paved the way for unique and inspiring stories. I am incredibly thankful for the opportunity she gave me to be a part of this iconic moment.

What makes this moment even more remarkable is that it happened before Rihanna, known for her influential Vogue covers. It’s a cherished and lighthearted anecdote. This experience not only allowed me to be part of a renowned publication but also gave me a platform to share my story and inspire others.

With millions of followers and your authentic and engaging content, you have inspired and influenced many young aspiring models. What advice would you give to young models looking to break into the fashion industry?

My advice to young aspiring models is to pursue their dreams wholeheartedly and seize every opportunity that comes their way. In this industry, rejection is inevitable, but instead of letting it discourage you, see it as a chance for a fresh start. Use setbacks as motivation to grow personally and professionally. Resilience is crucial in this competitive field. Believe in yourself and surround yourself with positive influences who support and uplift you. Seek mentors or role models who can provide guidance based on their experiences.

So, pursue your dreams with determination, resilience, and unwavering focus. Embrace challenges, learn from setbacks, and let your passion guide you to success. Every “no” brings you closer to a “yes,” and with dedication and perseverance, you can make your mark in the exciting world of modeling!

What are the most valuable lessons you have learned as a model and influencer?

When exploring potential collaborations with brands or considering modeling jobs, it is equally important to assess the compatibility between the brand or project and your personality and identity. This evaluation process extends beyond influencer social media campaigns and applies to modeling opportunities as well. By ensuring a genuine alignment between your own values, image, and the brand or project, you can maintain authenticity and integrity in your work, whether it be through influencer campaigns or modeling assignments. It is crucial to select partnerships and modeling jobs that resonate with who you are as an individual, as this will help you uphold your credibility and establish a strong professional reputation.

As well as a thriving career, you are also mum to two adorable little girls. How do you manage to reconcile your life as a mother with your career?

While pursuing my professional campaigns and international assignments, my two daughters, Naleya (age five) and Zaylee (age two), are my top priority. I have established a reliable arrangement to balance my professional responsibilities with my role as a mother. To ensure the well-being of my daughters, I have a dedicated nanny who has become an integral part of our family. The nanny ensures their safety, emotional development, and overall upbringing while I focus on work.

With Naleya attending school, I plan my work assignments primarily during weekends to be present for her milestones and important moments in her educational journey. This allows me to balance my professional aspirations with actively participating in her education and growth.During times when Naleya doesn’t have school or when my international commitments are demanding, she stays with her father, who shares the responsibility of providing a nurturing environment. Our nanny accompanies Naleya during her stay in Amsterdam, ensuring continuity of care.

This comprehensive arrangement allows me to pursue my professional goals while knowing that my daughters receive the love, attention, and care they deserve. I believe in maintaining a harmonious work-life balance for personal fulfillment and success in both my career and motherhood.

Despite your remarkable success, you remain authentic and are committed to using your notoriety to make a positive difference. What are the commitments you care most about and would like to stand up for?

Inclusivity is a core value I strongly believe in due to my diverse heritage. With a Senegalese, Portuguese, and Belgian background, I appreciate the richness that diversity brings to the fashion industry.
I am particularly passionate about the representation of black models. As someone with a mixed racial background, I understand the importance of seeing individuals who share your heritage on runways and magazine covers. It validates their experiences and promotes acceptance and equality. The fashion industry has a responsibility to showcase the beauty and talent of people from all backgrounds, and I am dedicated to advocating for this positive change.

I also actively support the LGBTQ+ community and admire their contributions to fashion. Through personal connections and friendships, I have learned from and appreciated the unique perspectives and experiences of LGBTQ+ individuals. Their influence in shaping trends and challenging norms is inspiring.

What is your earliest memory of perfume and what is your most favorite scent?

My fascination with fragrances started at a young age with Miss Dior, sparking a lifelong love affair. The exquisite blend of notes transported me to realms of beauty and elegance, leaving a lasting impression.
Today, I’m drawn to Dior’s Gris and French Riviera fragrances, which have become an integral part of my daily routine, expressing my style and identity. Dior’s commitment to craftsmanship and timeless elegance extends beyond fragrances, particularly in Dior Beauty.
Joining the prestigious Dior Beauty team has been a dream come true, allowing me to merge my passion with a career that celebrates beauty, innovation, and artistic expression.

What makes you identify with Dior the most and why is it such an important brand in your life?

Dior is the fashion brand that deeply resonates with me. Working for Dior Beauty for six years has given me invaluable experience and a profound understanding of their unwavering position as a leader in the industry.

What attracts me to Dior is their exceptional fashion and beauty offerings. Their commitment to quality, innovation, and attention to detail is evident in every product. Dior’s aesthetic, known as the ‘Dior look,’ embodies elegance, sophistication, and timeless style. They consistently set trends and push boundaries while honoring their rich heritage. The iD concept by Dior has provided me with a beautiful experience, emphasizing personalization and individual expression. Dior’s influence, outstanding beauty offerings, and the enriching journey I’ve had with Dior Beauty solidify them as a remarkable fashion brand.

When did you first attend the Cannes Film Festival and what do you enjoy the most about attending this event?

Attending my first Cannes Film Festival a decade ago was a momentous milestone in my journey. As a young girl, I daydreamed about gracing the red carpet. Now, I proudly live my dream at Cannes. The festival holds a special place in my heart, fueling my love for cinema and expanding my understanding of storytelling.
Walking the legendary red carpet alongside esteemed partners has been awe-inspiring. It has reignited my passion for acting and sparked new avenues of self-expression. Cannes is a transformative force, where fashion, beauty, and cinema intersect, fostering creativity and innovation.

Cannes has been an odyssey of self-discovery, immersing me in cinema, inspiring me through remarkable films, and igniting my passion for acting. It has shaped my journey and aspirations in the entertainment industry.

What did you wear this time on the famous red carpet at the 76th Cannes Festival?

For the 76th edition of the Cannes Film Festival, I curated my outfits to make a statement on the red carpet, wearing designs from esteemed fashion houses Genny, Rami Kadi, and Mônot. Genny’s exquisite craftsmanship and sophisticated designs perfectly captured the festival’s glamour, leaving a lasting impression. Rami Kadi’s bold and innovative approach showcased opulence and uniqueness, allowing me to express my individuality. Collaborating with Eli Mizrahi from Mônot, known for modern minimalism, resulted in a refined and effortlessly chic ensemble. Each designer brought their unique vision, elevating my Cannes experience and paying tribute to the fashion industry’s artistry and creativity. Wearing Genny, Rami Kadi, and Mônot at Cannes was an unforgettable opportunity to showcase their exceptional designs on a prestigious platform.

For Dioriviera, Francis Kurkdjian, creative director of Christian Dior fragrances, was inspired by the Provence, in the south of France. Apart from Cannes, what is your favorite place on the French Riviera?

During my travels on the French Riviera, I’ve discovered captivating destinations that have become my favorites: Cannes, Saint Tropez, Monaco and Grasse.
Cannes allures with its film festival and glamorous atmosphere, featuring a stunning beachfront promenade, high-end boutiques, and charming Le Suquet.
Saint Tropez enchants with vibrant harbor colors, quaint streets, and pristine sandy beaches.
Monaco captivates with opulence, including the Prince’s Palace, Monaco Cathedral, and the timeless elegance of Monte Carlo Casino. I also found a hidden gem, La Guerite, an idyllic island near Cannes.
Grasse holds a special place in my heart as the birthplace of Dior Beauty fragrances, with perfumeries and a historic connection to Christian Dior.
The French Riviera’s timeless allure and breathtaking landscapes inspire me, leaving an indelible mark on my soul.

What does the scent of this perfume remind you of and why would you choose it over other perfumes?

The Dior Beauty French Riviera perfume holds a special place in my olfactory repertoire, instantly transporting me back to the sun-kissed beaches of the French Riviera and the enchanting ambiance of La Guérite restaurant. With a single spritz, it captures the essence of strolling along sandy shores, feeling the warm sun, and the salty tang of the ocean breeze. This fragrance embodies the unparalleled beauty of the French Riviera and extends the memorable experiences beyond time and space.

Choosing this perfume embraces a lifestyle of elegance, sophistication, and whimsy, infusing each day with the magic of the French Riviera. It serves as a gentle reminder of the extraordinary beauty and tranquility experienced on those sun-drenched shores, whether at work, special events, or daily routines.
This perfume reflects the impeccable craftsmanship and attention to detail synonymous with the Dior brand. Every aspect, from the carefully selected ingredients to the exquisite blending of notes, showcases Dior’s renowned artistry and dedication.

Photographies by Morgane Lay & Jonny Cochrane for Parfums Christian Dior