IN CONVERSATION WITH LUCIANO
Interview by Dean Sanders @dean__sanders
Hailing from Berlin, Luciano is a rising star in the German drill scene, known for his hard-hitting beats and raw lyrics. After uploading his tracks on Facebook, he quickly gained recognition in the underground scene and has since become a leading figure in Deutschrap. With a string of successful releases under his belt and a growing international following, Luciano is set to make waves in the world of hip-hop.
Clocking more than eight million monthly listeners on Spotify, you’ve become one of the most successful rappers in Germany – not to mention 18 Gold and three Platinum awards for your releases. Having achieved so much already, what’s next in your career?
Right now, I’m focused on new music and taking my game beyond just Germany. I would also like to collaborate with inspiring artists from all over the world. Hip Hop Culture became more universal than ever, and language is not a barrier anymore for global attention.
Let’s focus on your hometown for a moment – the city where you kickstarted your career: how did Berlin influence your sound?
I’m a Berliner. Berlin is one of the most enigmatic cities, brimming with diversity and contrast. The confluence of myriad cultures in this melting pot has indubitably shaped my self-expression, both personally and musically. Growing up in this environment has undoubtedly influenced my music.
Do you think German rap is getting more and more recognition in other parts of the world?
Yes, I do. And I would love to be the one who is carrying our culture to the world as I said. Our sound is universal. If you catch the vibe your music can be listened everywhere.
You mostly rap in German. Have you thought of rapping in other languages as well?
Don’t know. I have joy in collaborating with great artists from England, the States, France, Italy, Turkey, and Poland. This makes right now more sense to me.
Who are some of the artists that have influenced you? Who’s been an inspiration for your career?
My main inspirations were 50 Cent, DMX, and 2Pac. My dad used to blast their tracks when we went for weekend drives. Even though you might not hear it in my music now, those legends set the foundation for me.
Also, Pop Smoke still is a big influence, as a pioneer in the Drill scene he took that to a whole new level… Also, the new wave of African artists is totally inspiring to me. This continent will take in my point of view a leading role in creating great music for the world.
We are excited to have you perform in Amsterdam! Have you been to Amsterdam before? And what hat are your favorite things to do in Amsterdam?
I’ve been to Amsterdam a few times. It’s a beautiful city, with real chill vibes and a cozy atmosphere. The people are so friendly and open-minded. Also, you can tell that there is a big understanding of our culture. And the kids there, they got style for days – from the way they dress to the music they’re into.
Are you familiar with the Dutch rap scene?
Oh yeah, for sure. I really dig that heavy Afrobeat influence that’s been popping up in a lot of
Dutch music lately. It seems like people are really embracing Drill. The Dutch rap scene is so diverse, and it’s cool to see artists incorporating different styles from all over the world to create something truly special. It’s so awesome!
What are some of your favorite tour moments? And what are your favorite places to perform?
I got to say, my favorite moment on tour is when I walk out on stage and feel that immediate reaction from the crowd. It’s like this rush of love from my fans that just gives me goosebumps every time. And I also love hanging out with my tour crew – it feels like we’re all on this giant school trip together. Honestly, I don’t really have a favorite place to perform – I just love performing anywhere and feeling the energy from the fans.
What about other business ideas? Any other fields you would like to explore?
I’m looking to expand my brand beyond just music. I want to venture into other industries and see what else I can accomplish. But the fit needs to be right.
Are you interested in fashion?
And how would you describe your style? What’s your favorite look, and who are some of your favorite designers?
I’d say my style is classic with a little twist. I like to keep up with what’s popping and find unique pieces and add something special to my wardrobe. I don’t have a favorite designer. Virgil Abloh is obviously a legend, and I think he had quite an impact on my style choices. But still, I don’t have one go-to designer that I’d call “my absolute favorite of all time.” Taste changes and evolves – it’s a bit like music, I guess.
Comparing your current style to your younger self, how did it evolve?
Back in the day, it was all about street style, that authentic urban vibe. I was just a kid with no money, so we were wearing tracksuits and Nike’s. My taste has evolved from a pretty basic street style to something a bit more refined and elegant, I guess.