“ICE WATERFALLS” – PRADA LINEA ROSSA SUPPORTS RED BULL ATHLETE ANIOL SERRASOLSES
Once again, Prada Linea Rossa supports a Red Bull athlete: Aniol Serrasolses. The Spanish kayaker challenges the limits of his discipline, descending a 20-meter high ice waterfall in an unparalleled expedition into the heart of the Arctic.
Equipped for the demanding environment of the Svalbard island, Prada Linea Rossa outfits Aniol to face the world’s highest frozen waterfall. The collection’s advanced textile developments combine comfort and high-performance function: innovative Prada fabrications push boundaries, while the exclusive Prada Extreme-Tex in two weights offers antistatic, antibacterial and thermoregulation properties via a unique graphene membrane.
Documenting the record-setting journey throughout 36 sailing hours, a video showcases the athlete passing through narrow caves on a turbulent river – ending with the impressive waterfall descend. Prada Linea Rossa is part of this bold expedition – enduring harsh surroundings of ice and freezing water.
The ongoing partnership between Prada Linea Rossa and Red Bull aims to promote events and special initiatives focused on sports and innovation by working alongside athletes to support their talent, improve their skills, and help them achieve the ambitious challenges that they set for themselves.