South Korean artist, HyunA known for her bold artistic vision and infectious energy, has released her album, Attitude, marking her latest offering since signing with AT AREA last November. Attitude, produced by GroovyRoom, comprises four tracks that showcase HyunA’s multifaceted musical prowess, in multiple genres as she took on an active role in the album’s production, from conceptualization to music video planning.

Recently celebrating her 17th year in the music industry, HyunA represents the do-it-all spirit of the modern pop star. As a singer, dancer, and rapper; HyunA has led a multifaceted career, previously being part of two chart-topping groups, all while pursuing her head turning solo career. Now joining forces with AT AREA, she states; “I’ve wanted to work with GroovyRoom for about 10 years now, and I knew they could help bring my vision to life. I’ve always wanted people to look at me and think “she’s great with music.” I don’t think I’ve ever had that with my songs in the past because I believed that there were two kinds of music: the one that you watch, and the one that you listen to. I thought I was the one who does the music that you watch. The music that I’m working on, and that we’re working on right now; this will be the music that you listen to. I want to show my fans that I can also do the music that you listen to.”

“Q&A,” the title track of the album, presents a transparent and truthful message; exploring questions and answers about the uncertainties of starting new love. “Q&A” has an accompanying visual shot in Bangkok, which marks HyunA’s first drama-style music video to date, directed by Lee Han Gyeol and choreographed by the esteemed Kiel Tutin, a world-renowned choreographer from Jam Republic.

Track #3, “RSVP” (feat. CHANGMO), offers a nostalgic twist with composition by GroovyRoom and a sample from Uhm Jung Hwa’s “Invitation,” which was cleared by HyunA calling up JYP herself. Meanwhile, the final track, “Ah!” (feat. GEMINI), produced by hip-hop and R&B maestros GIRIBOY and BOYCOLD from AT AREA, introduces listeners to a sophisticated soundscape alongside the talents of AT AREA’s R&B artist GEMINI.