In October launches the new perfume brand HUNQ. Its founder and creator, Hyun Yeu, was on the hunt for the ultimate, exciting men's fragrances and simply bottled them. "Find your inner hunk" in one of the 5 perfumes that HUNQ is launching: the scents are luxurious, playful and reminiscent of sexy iconic men. On October 15, the HUNQ store opens in the 9 Straatjes in Amsterdam. In addition to the opening of the physical store, the perfume brand's webshop will also go live.

The man's smell determines whether he is attractive, according to Korean founder Hyun Yeu: "I can't date a man who doesn't smell good." A nice scent is tempting. And with that knowledge, Hyun set to work with his own perfume line. Men with a specific profession became the source of inspiration to get sex appeal in a bottle. The mood boards he created of the lifestyles of a carpenter, gardener, mechanic, bartender and lifeguard reflect the fragrance notes of HUNQ's five perfumes. Hyun's search for the scents of these iconic men was fueled and fueled by his own memories of scents from people, objects, first dates and the endless array of perfume ingredients. The scents do not contain your traditional mix of ingredients, but are wonderfully surprising. HUNQ launches five captivating, beautiful fragrances and has more to come. The fragrances are not just for men, for women too.

Read the interview with the founder Hyun soon on our website.

EDITORIAL TEAM CREDITS:

PHOTOGRAPHY: PHILIPPE VOGELENZANG

ART DIRECTOR: HYUN YEU

STYLING: GINO GURRIERI

HAIR AND MAKE-UP: ANITA JOLLES

MODELS: ALEXIS, MAURICE, ELIANE, ROBIN AT NEW GENERATION MODEL MANAGEMENT & JELLE AT EUROMODEL

STYLING ASSISTANT: MAX HEUVELMAN