In the beginning of October, the new perfume brand HUNQ launched. The HUNQ concept store opened in the 9 Streets at Huidenstraat 21C in Amsterdam simultaneously. Besides the opening of the physical shop, the perfume brand's webshop also went live. 

Men with a specific profession became the inspiration for putting sex appeal in a bottle. The mood boards he created of the lifestyles of a carpenter, gardener, mechanic, bartender and lifeguard reflect the fragrance notes of HUNQ's five perfumes. Visiting the concept store, you will see the teasing campaign videos matching the lifestyles appear on screens, as also the campaign images featuring the nearly naked models.

As the concept store has already opened, we can expect more of this location soon: Owner Hyun will soon open a beauty treatment room in the basement.