With the fifth-year anniversary of Hul le Kes, the fashion label showcases its vision on people’s quest for a new personal rhythm in today’s society. A presentation that questions the individual role within communities and translates the emotion of craftsmanship into visual integrity. Models present the Autumn/Winter 2024 collection and handmade accessories expressing individual interconnectedness within the community.

Drawing inspiration from the serene ambiance of silence and emptiness in coastal living and the practice of beachcombing, Hul le Kes unveils its Autumn/Winter 2024 collection, titled “Collector,” offering an un-urban retreat. Seeking to carve a new wavelength and frequency for society, the brand has curated pieces that echo its commitment to exploring alternative approaches within the fashion system. Embracing an ethos of sustainability, Hul le Kes exclusively utilizes pre-existing materials sourced through its social enterprise, creating gender-neutral attire imbued with artisanal craftsmanship and natural dye techniques. This results in a new form of luxury that seamlessly integrates quality, aesthetics, and positive social and environmental impact.

For the Autumn/Winter 2024 collection, Hul le Kes used fabrics from various sources, including vintage woolen rugs for coats and accessories, wool fabrics from the retired tailor’s old stock, antique French linen, old army and navy cotton overalls, and cotton from old bedding, complemented by a diverse range of existing fabrics. The color palette is derived from the colors found on autumn days along the Dutch coast. Green shades like seaweed, along with the blues and grays of the North Sea, red tones of the setting sun, and off-white from the dunes.

Inspired by the act of gathering materials along the North Sea shore, the collection features items with numerous pockets, symbolizing Hul le Kes’ practice of sourcing and repurposing old materials collected throughout the year. It also highlights Hul le Kes’ love for the impermanence of things and their repairs. During the presentation, the craftsmanship is spotlighted by the participation of employees from the Hul le Kes Recovery Studio, a workshop dedicated to restoring both textiles and individuals, established 2.5 years ago.

A New Narrative
Five years after the debut of Hul le Kes during Amsterdam Fashion Week in 2019, the brand prompts reflection on our own role in the community, our system, and that of fashion. Exploring alternative fashion systems and techniques in a holistic manner within their circular system, has been demonstrated over the past five years through collaborations with Reshare Store of the Salvation Army, Gray Label, Allude, and Yumeko. Hul le Kes also raises awareness about color use in the textile industry through Dyeing Events and carry out production entirely in-house at the Hul le Kes Manufacturing Studio in Arnhem. Marking its fifth anniversary, Hul le Kes aims to further enrich its narrative of ecological and socio-cultural sustainability within the fashion industry.

The items from the showcased collection will be available from September in various locations, including Tokyo, Munich, Rotterdam, Zurich, Portland, Middelburg, The Hague, Bruges, Zaltbommel, at the Hul le Kes Store in Arnhem, and through hullekes.com.