Second-hand shopping platform Sellpy – already a success in Sweden since 2014 – is now available in the Netherlands. Sellpy offers customers a wide selection of quality pre-loved fashion from different brands and a flexible, service-oriented shopping experience, making sustainable consumption even more attractive.

Sellpy makes selling and buying vintage fashion easier than ever: customers can choose from a wide range of items, all of which have been checked for quality. To make selling clothes easier, items can be shipped for free* to Sellpy and the whole sales process is taken care of, including the photography of the items and placement in the webshop. Items that cannot be sold will be used for textile recycling.

"We see that the awareness and demand for sustainable fashion is increasing among our customers. We are therefore very happy that with Sellpy we now also offer a platform in the Netherlands where customers can buy second-hand fashion and sell clothes, thus extending the life span," says Susan Krau, country manager H&M Netherlands.

The transition from linear to circular use of textiles is one of the H&M Group's main goals in its work towards a more sustainable fashion industry. Investments in new business models in the areas of rental, repair and re-commerce play an important role in this respect. Through its investment arm H&M CO:LAB, the H&M Group has been investing in Sellpy since 2015.

"We’re excited about Sellpy’s continued international expansion which we support with our investment and strategic partnership. We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular," says Nanna Andersen, head of H&M CO:LAB at H&M Group.

"We see a steady growth in demand for sustainable consumption, where second hand is a great option. Every garment bought pre-owned saves resources for our planet. It’s therefore very exciting that we continue to grow, and empower more customers in Europe to live circular”, says Michael Arnör, CEO of Sellpy.