“CYCLE PROGRAM” – ANSH46’s AVANTGARDISTIC PASSION PROJECT
The Rotterdam and Eindhoven based high end concept store ANSH46 is known for its progressive vision and distinct aesthetic and identity offering selected items from established as well as up and coming luxury fashion brands. With an approach to just seeing the beauty and art of fashion and brands, the store has always differentiated itself and built up a profound reputation within the international high fashion industry.
Recently, ANSH46 has increasingly focused on their Cycle Program, a collaboration program concerning an impactful and conscious perception towards engaging and creating through building community. The program will present a total of 4 charities and 6 collaborations within one year, more details are going to be revealed soon. As the first part of the project ANSH46 partnered up with Powerhouse Company, a visionary and highly recognised architecture office based in Rotterdam, together driving forward a community-driven and contemporary approach towards design.
Being ANSH46, we believe that our environment should radiate an impactful energy that does not go unnoticed during your visit. Our next quest is to carry this feeling beyond our interior walls. To do so, we are reaching out towards our Rotterdam community by engaging a talented local muralist which is dedicated to portraying this same ethos.
The chosen work will become part of our official ANSH46 collaborative program.
To introduce this vision to the public, ANSH46 and Powerhouse Company hosted a social event bringing together fashion and design enthusiasts and creatives celebrating this first part of the store’s inspiring and forward-thinking Cycle Program.
Written by THORE DAMWERTH