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27 July

HERON PRESTON x GENTLE MONSTER

 

Gentle Monster and Heron Preston are thrilled to announce the launch of their first collaboration.

 

 

The new collection, inspired by the bold workwear design at the core of Preston’s vision, incorporates the brand’s signature 'spirit level' element into eyewear.

 

 

Heron Preston, founder and creative director of his namesake brand, was first drawn to this partnership thanks to Gentle Monster’s deep understanding of how to connect and juxtapose culture and art in authentic yet relatable ways.

 

 

This collection features three sunglasses in different color variations and a limited edition, custom designed case. The collaboration eyewear will be released on July 29th worldwide and available at Gentle Monster and Heron Preston's on and offline stores and global select shops.

 

 

Additionally, a special offline event will launch in late July to celebrate this joint effort. Tune in to further details on Gentle Monster and Heron Preston's social media channels.

 

 

"The level was first introduced in the collections as a heel on our women's boot. Given the success and excitement around that idea we challenged ourselves to think of other ways the level could be applied across different product categories. The shape and construction of sunglasses is the perfect platform for this idea. The horizontal line that creates the temple on the side of the glasses directly relates to the line of a level. It was the perfect fit. I decided to collaborate with GM because they always have supported big ideas and ambitious thinking. They understand how to connect through culture & arts in the most authentic ways and so working with them made me feel confident that they would be able to carry out my vision”, says Heron Preston.

 

 

 

Crafted in collaboration with Heron Preston, Level 0 01 is a rectangular silhouetted acetate frame with 100% UV protected black lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.

 

 

Crafted in collaboration with Heron Preston, Level 0 01(B) is a rectangular silhouetted acetate frame with 100% UV protected black lenses. The solid, wide sunglasses are accentuated by the bold edges and blue colored level details on each temple, combining both brands’ identities into one design.

 

Crafted in collaboration with Heron Preston, Level 0 C1 is a rectangular silhouetted acetate frame with 100% UV protected clear lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.

 

Crafted in collaboration with Heron Preston, Level 0 NY1 is a rectangular silhouetted acetate frame featuring a navy gradient front and 100% UV protected navy lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.

 

 

Heron Preston x Gentle Monster collaboration package features a soft eyewear pouch in a hard case that unfolds into a spirit level.

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