HELLY HANSEN INTRODUCING THE ODIN LIFA PRO BELAY JACKET
Helly Hansen Introduces Highly Breathable and Lightweight Odin Lifa Pro Belay Jacket with Unique Combination of Technologies for Protection and Warmth in the Mountains.
For more than 140 years, Helly Hansen has been the brand trusted by professionals, delivering performance-driven gear that helps people stay and feel alive in some of the world’s harshest environments. Always looking to innovate, the Norwegian-based brand works with professionals to develop gear based off their expert insight and experience. For the Fall/Winter 2022 season, they are proud to deliver the Odin Lifa Pro Belay Jacket, designed to meet the needs of search and rescue professionals working in cold and challenging outdoor conditions.
The Odin collection has developed over fifteen seasons, leveraging professional feedback to deliver smart, purposeful weather protection in lightweight, functional designs. The Odin Lifa Pro Belay Jacket was created with feedback from Squamish and Seattle search and rescue professionals who were after the warmest possible jacket for cold and wet conditions, while delivering on breathability and lightweight functionality. To achieve this, the jacket features a unique combination of technologies. LIFA® technology, a proprietary Helly Hansen fiber, is used in the garment’s face fabric, together with two types of synthetic down for warmth where it’s needed most. LIFA® fibers are inherently lightweight and hydrophobic, achieving everlasting water- repellency without the need for DWR treatment.
Strategically body-mapped, the jacket’s insulation includes Lifaloft™ Fiberballs and PrimaLoft® Cross Core technology, which utilizes Aerogel for increased thermal performance. The jacket also uses a Graphene heat conductive lining in its fabric, which helps to equalize skin temperature by sending heat from warmer parts of the body to colder areas. Graphene also increases fabric durability and offers anti-static and odor-neutralizing properties.
Optimized for protection in cold and wet weather and lower-activity levels in the outdoors, the men’s jacket includes hood, collar, and cuff adjustments, while the women’s includes a dropped lining and pleated baffles for extra warmth. Both jackets also include wide storage pockets, as well as multiple adjustments, vents and details that can be adapted for optimal comfort, temperature regulation and functionality on the go.
“The Odin Lifa Pro Belay Jacket is a prime example of our continued drive to innovate as a brand and deliver unique, performance-driven gear for the outdoors,” said Jayna McParland, Design Manager for Outdoor at Helly Hansen. “Drawing on insights from search and rescue teams, who are some of the people that depend on technical, professional-grade gear the most, we were inspired to think even further outside the box for new ways to offer warmth, breathability and protection in a jacket. We’re proud to have achieved this in a lightweight and streamlined design.” The Odin Lifa Pro Belay Jacket will be available in men’s and women’s specific styles in-store and online from Fall 2022, alongside the entire Odin collection. To learn more about Helly Hansen’s technologies or existing Odin collections please visit www.hellyhansen.com.