HANRO INTRODUCES SS23-COLLECTION: LA DOLCE VITA

For the spring/summer 2023 collection, HANRO is based on the Italian attitude to life, La Dolce Vita, which is characterised by pampering, ease and joie de vivre. Stress and busyness disappear into the background. People are happy and content, enjoying life in general and the moment. The new campaign “La Dolce Vita” talks about this sweet doing.

“La Dolce Vita: a summer full of ease, indulgence and joie de vivre with HANRO”.

Men’s collection

For its first collection, HANRO dives into the world of classic shades of blue. Optimistic accents are set by a warm orange and a bright blue. The focus is on the popular Night & Day collection with new designs, colours and individual combination options.

The colourfulness of the second collection is reminiscent of the trendy preppy college look. HANRO combines calm classics such as blue, grey and red with a cool blue. Accents are set by summery pastel shades and creative prints. Well-being and the theme of sleep remain central. At the forefront here is the new sustainable nightwear Smart Sleep made of innovative milk fibre, a new material as soft and supple as silk.

Ultimate comfort while sleeping and relaxing is guaranteed by the popular Casuals collection made of pleasantly light viscose in botanically inspired prints and natural colours. The highlight is the new loungewear Loungy Summer in rustic linen-cotton blend. The casual styles in safari look arouse the desire for adventure. Combined with stripes and print from Night & Day, you can create ideal holiday outfits.

Women’s collection

This collection combines fresh shades of blue and an energetic yellow in filigree stripe and decorative prints. Highlights are the new Sleep & Lounge models in terry cloth. Matching summer accessories, consisting of a bucket hat, large bag, pareo and scarf, complete any outfit.

Sustainable materials remain the common thread throughout the collection. The organic cotton range continues with Natural Living and Natural Shirt. Best-selling basics in new trend colours form a strong base and can be combined with the entire collection.

The new, sustainable sleepwear Smart Sleep is made of milk fibre, as with the men’s collection. The absolute Summer must-haves are Urban Casuals made of an airy lightly woven cotton with structured stripes. Pure Comfort surprises with new sustainable styles made from organic cotton and certified recycled cotton fibres in a soft flowing interlock. The highlight is the cardigan in blazer cut.

Feminine pastel shades such as delicate pink and lilac, along with contrasting bright reds and soothing natural colours, form the basis of the second collection. The prints look as if painted with watercolour.

The third collection revolves around a boho floral print that combines radiant blue, bright orange and soothing brown, reminding you of the 60s and the flower power era.

With Janna, HANRO launches its first sustainable lingerie collection with lace made from recycled polyamide.
Absolute must-haves are the lightly knitted styles of Summer Knits. Complemented by new shorts and trousers in a trendy knitted look. Lou plays with fashion-capable ruffles, Vivia impresses with high-quality embroidery and Faye with feminine silk details.
Trendy accessories

With the new accessories for the spring/summer 2023 collection, HANRO has chosen terry cloth, launching for the first time a bucket hat and a large bag made of this popular material. It is fresh blue on one side and intense red on the other which means they can be paired with many outfits. The terry cloth not only looks stylish but is also very water-absorbent. This makes the bucket hat and spacious bag perfect for a day at the pool or beach.

Sustainability
Besides existing sustainable initiatives, such as the company’s own textile production, sourcing from local suppliers and its own producer in Portugal, HANRO is always working to make its collections even more sustainable step by step. This is why recycled materials were used for the Fall/Winter 2022 collection for the first time. In addition, this autumn there are items featuring the MADE IN GREEN by OEKO-TEX label for the first time.

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