After a very successful first edition, GUESS beach takeovers are back in 2024 in the sunniest and most sought-after locations in the planet. Guess Chief Creative Officer Paul Marciano expressed his excitement by stating “We are absolutely thrilled about the expansion of our beach clubs. Our initial beach club projects have allowed us to explore the terrain and build long-term partnerships, which has given us the extra confidence to expand the strategy even further on a global scale.” The exclusive events are going to take place in Ibiza, London and the Canary Islands for the Guess X Blue Marlin partnerships. The Marciano by GUESS editions will be present in Italy at Arienzo Beach in Positano and Bagno la Fenice in Forte dei Marmi. GUESS solo brands innovates with three night-time takeovers of the VIP area of Phi Beach in Sardinia, as well as a more relaxed and leisurable collaboration at Yuzu Beach in Çesme-Izmir, Turkey. 

Alongside the luxury experiences, branded sunbeds, parasols, gazebos and towels to cushions, rugs, candles and home accessories are specially styled to add an extra layer of fun and glamour. The GUESS beach club motifs will sport the new tropical paisley pattern from the SS24 Beachwear collection, with multiple colors available to bring a specific ambiance to each club. In the meantime, for to the MARCIANO by GUESS, the monogram logo motif is being declined for the exclusive club partners. 

Adding their own touch to the party are this year’s official partners: Inter Parfums (“IPAR”) for the Amore perfume, Sequel for the GUESS watches and Marcolin for GUESS eyewear.