This Holiday 2023 season, GUESS is proud to announce a new addition to the iconic GUESS Bella Vita fragrance collection for women, Bella Vita Paradiso Eau de Parfum.

Continuing the celebration of the alluring personality of the GUESS woman, Bella Vita Paradiso applauds confidence and sensuality with an eye-catching design and tempting scent.


An intensely desirable Floral Amber Gourmand scent opening with a juicy blend of Italian Mandarin, inviting Pear Blossom and flirtatious Red Berries. A floral heart blooms of rousing Jasmine, fresh Gardenia and honeyed Tuberose. The scent subsides into a rich base of grounding Patchouli, bold Amber and creamy Musk for a memorable signature.

“Bella Vita Paradiso was inspired by a woman’s strength and boldness. I wanted the fragrance to glow from within and radiate around her, creating a golden aura wherever she goes,” stated Perfumer Christine Hassan (Givaudan), co-creator of the first Bella Vita Eau de Parfum.


The GUESS Bella Vita Paradiso brings a dazzling twist to the iconic Bella Vita bottle design. Inspired by the divine beauty of the sparkling gold Italian heavens, the outer box sparkles like the night sky as the bottle radiates like a shining star. The bottle and box pull attention as they bear the iconic GUESS peony medallion in the center. Elegant champagne metal detailing elevates the bottle design to a new level never-before seen from GUESS.