GUESS?, INC LAUNCHES GUESS ORIGINALS x PLEASURES DREW BARRYMORE COLLECTION
This Spring 2021, GUESS?, Inc. is excited to announce the launch of GUESS Originals x PLEASURES Drew Barrymore capsule. The 36-piece PLEASURES capsule offers a selection of men’s and women’s styles printed with iconic ‘90s GUESS campaign imagery featuring Drew Barrymore. The collection will be sold at select GUESS stores and guess.eu from March.
PLEASURES, a Los Angeles based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge leanings. Since its launch, PLEASURES has been collaborating with other world-famous fashion brands.
“This is our third collaborative release with GUESS and our largest range to date.” said PLEASURES founders, Alex James and Vlad Elkin. “With each collection, we keep pushing the boundaries while maintaining the heritage of GUESS. Drew is an American Icon.”
The GUESS Originals x PLEASURES capsule is built around timeless Drew Barrymore GUESS campaign imagery from 1993 by Wayne Maser, featuring unreleased photographs. The 1993 campaign was shot just as Drew was transitioning from a child star into her own as an adult. Around the time of the campaign, her whole look and personality transformed from innocent and youthful to extremely edgy and grown.
“The idea for the Drew Barrymore capsule started 3 years ago on another project with PLEASURES,” said Director of Brand Partnerships at GUESS, Nicolai Marciano. “There has been such an overwhelming number of people who mention her ‘93 campaign when they discuss GUESS’s most memorable work. In comparison to other legacy models we have worked with in the past, the time period of Drew’s career felt like the perfect unexpected moment of nostalgia to introduce to a new generation of GUESS fans.”
The collection features iconic polka dot and denim print from the ‘90s archive. Re-introducing the denim jacket set and sweat suit, GUESS wanted to juxtapose modern silhouettes with vintage Drew Barrymore images. The 36-style capsule features an assortment of styles for men and women in red, white and black colors.
The men’s offering includes a denim top and pant set, hoodies, crewneck and joggers set, button-down and t-shirts ranging from 39 Euro – 99 Euro. The women’s offering includes a selection of baby tees, rib tank tops, an oversized tee, and hoodie along with a jacket and pant denim set which is made with a heavy enzyme wash, creating a vintage feel in the denim. The women’s collection ranges from 29 Euro – 129 Euro. To round out the collection accessories in the form of hats, totes, socks and sunglasses range from 12 Euro – 79 Euro.