GUCCI releases the new Jackie 1961
The Gucci Autumn Winter 2020 women’s and men’s fashion shows saw the reintroduction of one of the House’s most famous styles — the Jackie Bag — imbued with new relevance.
First created in 1961, the hobo bag, with its elegant curved shape and distinctive gold hardware closure, became emblematic of the ‘60s and ‘70s jetsetter lifestyle for which the House was known. Most notably, Jackie Kennedy was photographed with the bag so frequently it became known simply as “The Jackie.”
A key member of the Gucci bag family for many decades, the Jackie has been redesigned several times over the years. Its newest incarnation, designed by Creative Director Alessandro Michele, is the Jackie 1961. A fusion of his fascination with archival codes and contemporary vision, the bag re-emerges to transcend traditional accessories classifications with its non-binary attitude. In fact, Alessandro Michele debuted the Jackie 1961 at HIS men’s Fall Winter 2020 fashion show. Reduced in size and worn by both men and women in diverse looks — tailoring, grunge and clothes with shrunken proportions — the House’s recognizable bag assumed an entirely new character.
Sourcing a vintage Jackie bag from his personal archive, Alessandro Michele proposes three different sizes — medium, small and mini — rendered in a new pared down silhouette. Clean lines bring the focus to the unique piston closure and the rich leather itself. All styles of the Jackie 1961 are available in black and red leather as well as GG Supreme canvas with Web stripe. The small and mini versions feature an extended palette that includes neutral-colored python as well as candy pastel hues of lilac, butter, light blue and soft pink. A longer, removable shoulder strap enhances the new Jackie’s flexible personality and versatile practicality.
The Jackie 1961 joins the Dionysus, the Marmont and the Horsebit 1955 as a Beloved Line of the House.