GUCCI presents the new eyewear collection
Gucci presents a new limited-edition eyewear collection exclusive to Gucci.com, which is characterised by bold detachable chains that dangle from the glasses’ temples, displaying logoed “earrings”. This innovative idea stems from Gucci’s belief that people should be able to express character and personality through their clothing and accessories, and is typical of Gucci’s unconventional approach, transforming eyewear by adding an unexpected element of playfulness. Three limited-edition sunglasses styles are available, and each comes in two different colours. The availability is truly restricted, with only 100 pairs of each version being made. Two of the frames are more conventionally feminine in their design, while the third is more masculine, though in reality this selection is intended to have a gender-neutral appeal, in keeping with Gucci’s aesthetic. All models have temples that look like shiny Endura Gold chains, and the actual chains attached to the “earrings” fix onto these.
One style has an oversized butterfly frame in shiny Endura Gold and comes with shiny pink mother-of-pearl earrings and a solid brown lens, or shiny black earrings and a solid yellow lens. A second model has a shiny black thick squared frame, shiny white mother-of-pearl earrings and a double gradient smoke/pink lens; the same style also comes with a shiny black and ivory zebra pattern frame in acetate created exclusively for Gucci, matching earrings and a solid red lens. The third model is an aviator style with a thick frame in shiny black, with matching earrings and a solid grey lens; this style also comes with a shiny transparent light yellow-and-brown frame, matching earrings and a solid green lens. The collection has its own dedicated packaging: a pink velvet and red glasses case and a red carry pouch. A label in the case specifies that these sunglasses belong to a limited edition, exclusively created for Gucci.com. To promote the collection, Gucci has shot a campaign in and around a sunlit swimming pool, and on a beach. The models featured display their carefree, uninhibited attitude by jumping into the water of the pool fully clothed. Pictured singly, or in pairs, often blowing pink bubble gum bubbles, Gucci’s cast of distinctive-looking male and female characters are clearly enjoying the decorative, free-swinging earrings attached to their sunglasses.
The styles will be available exclusively on Gucci.com, worldwide from April 30th 2020.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Mark Peckmezian
Styling: Emma Wyman
Hair Stylist: Alex Bronswell
Make Up: Thomas de Kluyver