GUCCI PRESENTS THE NEW COLLECTION OUVERTURE
Gucci is pleased to announce that its upcoming collection, titled OUVERTURE of Something that Never Ended, will be presented by Creative Director Alessandro Michele through the eponymousmini-series in seven episodes screened during GucciFest, an innovative digital fashion and film festival running from November 16thto 22nd.
Shot in Rome and co-directed by filmmaker Gus Van Sant and Alessandro Michele, the seven-part film series stars the actress, artist and performer Silvia Calderoni in a surreal daily routine in the city, encountering a series of international talents and Friends of the House, including: Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz and Florence Welch.
The seven episodes will be released daily through the course of the festival as an exclusive broadcast on YouTube Fashion, Weibo, Gucci YouTube and will be embedded on the dedicated site GucciFest.com, gradually revealing the new collection day by day.
As anticipated by Alessandro Michele last May on the occasion of the release of his manifesto Notes From the Silence, the presentation of the new collection is a joyful and irregular new tale, no longer constrained by the old notion of seasonality, closer to his expressive call and told by blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.
Together with the OUVERTURE of Something that Never Endedseries, the GucciFest will also be screening fashion films celebrating the works of fifteen independent young designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton. Proudly supported by the House, these talented emerging designers were selected by Creative Director Alessandro Michele to showcase their collections across the digital platforms of the GucciFest.
The full GucciFest will be broadcast from November 16th to 22nd on You Tube Fashion, Weibo, Gucci YouTube and embedded on the dedicated site Guccifest.com. The complete program of the GucciFest week will be available from November 13th.