GUCCI LAUNCHES NEW DIGITAL PLATFORMS TO UNIFY #GUCCICOMMUNITY OF VOICES FOR PEOPLE AND PLANET
Earlier this week Gucci launched a new Instagram profile at Instagram.com/GucciEquilibrium and refreshed its Equilibrium website (equilibrium.gucci.com) to underline the House’s ongoing commitment to generate positive change for people and planet. Alongside initiatives supporting lasting social impact and environmental stewardship, Gucci’s 2019 Environmental Profit and Loss (EP&L) results were also published today revealing a substantial reduction (-21%) for its total environmental impacts year-over-year.
The next-generation of Gucci Equilibrium, originally launched in 2018, aims to inspire and unify a community of voices to join the conversations around topics that are increasingly critical in today’s world. Paving a new path from Gucci’s other digital content channels, Gucci Equilibrium’s Instagram and website speaks to a curious, conscious and motivated group of people, the #GucciCommunity. A community made up of likeminded, engaged and inclusive individuals who take a stand on issues that define the way we all treat the world and each other. Gucci’s new digital destinations will share messages from a diverse group of leaders, organizations and talents from Gucci Equilibrium, and beyond, promoting climate action and a fair, just and equitable world for all. This will in turn encourage other shared experiences and ideas for transformative change.
“Gucci is driven by the issues that are fundamentally influencing and creating our collective future. It is paramount that we build this future to be more equitable, where injustice and discrimination in all their forms are not allowed to prevail. In light of current events, our unwavering commitment to combat racism and fight for equality is now even stronger,” said Marco Bizzarri, President and CEO of Gucci.“As a company, we will continue to focus on generating positive change for people and for nature across our business. We also have a responsibility, as a global brand, to be active partners within the community to incite change and Gucci Equilibrium has the capacity to convene and unite a community of voices to help navigate the way forward.”
Defined by the two pillars, People and Planet, equilibrium.gucci.com encompasses Gucci’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global Gucci community is free to express their authentic, diverse selves. These initiatives also span beyond Gucci’s own business to impact systemic change more broadly: from creating opportunities for diverse talents who are underrepresented in the fashion industry under the Gucci Changemakers’community fund and scholarship programme, to calling for climate leadership across sectors through the CEO Carbon Neutral Challenge, as examples. The site comes with a new logo to represent the interconnection between people and planet, designed by artist MP5.
Gucci is also strengthening its Equilibrium message outside of its newly dedicated platforms, giving enhanced visibility to sustainability across its main touch points, including retail activation, Gucci.com and the Gucci App. From today, a global audience can browse through a new set of icons on Gucci.com to discover the sustainability features for around 400 products.
Gucci 2019 EP&L
Today, Gucci has also published the results of its 2019 Environmental Profit and Loss (EP&L) account to benchmark its continued progress against its ambitious sustainability targets. As a driver of Gucci’s 10-year Culture of Purpose strategy (2015-2025), these objectives include a 40% reduction of Gucci’s total environmental impacts within its direct operations and across the entire supply chain and a 50% reduction of greenhouse gas (GHG) emissions by 2025, relative to growth (2015 baseline). Gucci is ahead of schedule and already close to achieving its 2025 targets. Detailed in its interactive Digital EP&L, Gucci’s new results for 2019 reveal a 39% reduction for the House’s combined impacts and a 37% decrease in GHG emissions alone, relative to growth (2015 baseline). Comparing these results to its 2018 EP&L, Gucci reduced its overall footprint by 21% and decreased its GHG emissions by 18% year-over-year, relative to growth (2015 baseline). These excellent outcomes are directly linked to Gucci’s efforts to drive improvements in high impact areas throughout its supply chain, which has led to positive and measurable change including:
- Increasing the use of recycled raw materials and organic fibres in its collections, and incorporating responsibly sourced precious metals in hardware and jewellery, like 100% ethical gold for jewellery;
- Extending sustainable processes and manufacturing efficiencies, such as Gucci Scrap-less for leather and Gucci-Up for circularity;
- Switching to green energy, whereby Gucci has reached 83% renewable energy for its stores, offices, warehouses and factories with a 100% target by the end of 2020.