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14 July

GUCCI LAUNCHES A NEW COLLABORATIVE PROJECT BASED AROUND THE G-TIMELESS WATCH

 

Gucci has pioneered several collaborative projects, sharing its vision in the digital space. Now, House Creative Director Alessandro Michele has invited a number of visual artists from around the world to bring their personal and idiosyncratic perspectives to bear on the G-Timeless automatic watch. 

 

 

Alessandro Michele asked different visual artists (illustrators, painters and digital artists) to indulge their imaginations and create artworks featuring various models of G-Timeless automatic watches. All were challenged to creatively interpret the watches in their own way, and to focus in particular on the element that makes the G-Timeless so distinctive: the motif of the bee, first introduced to Gucci in the 1970s,which is the key decorative feature on the stone dials of these timepieces, where it functions as every hour-marking index.

 

 

The artists truly represent the global community. While some, like Winnie Chi from China and Kieron Livingstone from the UK, have previously collaborated with Gucci, most are new discoveries for the House: like London-based Oh de Laval and Tishk Barzanji, Balfua from California, David Macho from Spain and Andrey Kasay from Russia. Other artists include the USA’s Margot Ferrick and UK’s Cambo, who have already had their artworks for this project previewed on Gucci’s Instagram as a teaser, together with Winnie Chi, who has presented an animation. Although each artist has brought a deeply personal eye to the project, all the pieces share a dreamy, surreal mood, perfectly in keeping with Gucci’s eclecticism.

 

 

The Gucci G-Timeless watch features a stone dial decorated with the House’s famous bees, while the transparent case back gives a glimpse of the automatic movement that powers the timepieces.

 

 

There are eight Swiss-made variations of the G-Timeless in all, with a 38mm or a 42mm case. Three models combine an 18kt yellow gold case with a black onyx, brown tiger eye or green malachite stone dial. Five further variants combine a steel case with a blue lapis stone dial or a black onyx stone dial.

 

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