Gucci introduces a new chapter for the iconic Horsebit 1953 loafers. The newest campaign features Kingsley Ben-Adir. The minimalistic setting and relaxed portraits narrate the enduring legacy of the timeless style. The campaign was brought into existence by Gucci’s in-house creative director Sabato De Sarno.

The Horsebit loafers were originally presented in 1953. Their equestrian-inspired style embodies sophistication. The double ring and bar first introduced during the late 1940s as a decorative emblem in Gucci’s collections, draws inspiration from the world of equestrianism—a beloved pursuit among the House’s discerning clientele.

Heji Shin mastered to capture the past and the present woven together through his lens. Managing to showcase the loafer’s evolution as a symbol of sporty, casual and sensual elegance in this campaign.

Sabato De Sarno’s vision, brought to life by the magnetic Kingsley Ben-Adir, breathes fresh vitality into the Horsebit 1953 loafer, demonstrating its ongoing influence in redefining everyday style. As the campaign unfolds, the Horsebit 1953 loafer emerges as a testament to Gucci’s commitment to reimagining elegance for the modern era. Casual yet seductive, this iconic design invites individuals to interpret everyday life through the lens of sophistication, serving as both an anchor to Gucci’s heritage and a source of inspiration, generation after generation.