Gucci is pleased to announce the opening of its new store in Amsterdam, Netherlands. The store spans over 506 square meters across three floors and houses a full array of Gucci’s products, from men’s and women’s ready-to-wear, to handbags, luggage, small leather goods, shoes, jewelry and watches, silks and eyewear.

With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet chairs and leather settees, as well as vintage dark wood display furniture and the elegant wooden staircase, offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product-offer from the House.

Contrasting merchandising elements represent different design codes of the House, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.

The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; wooden tables with velvet tops and the wood flooring in natural oak, hand-painted by Italian artisans, complement the sage-green, old rose and cipria pink velvet-upholstered boiserie. Throughout the store, one finds sumptuous seats, while vintage rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.

Store Name: Gucci Amsterdam

Location: P.C. Hooftstraat 91, 1071 CA, Amsterdam, Netherlands

Opening Hours: Monday, 11:00 – 18:00, Tuesday – Saturday, 10:00 – 18:00, at the moment only upon appointment