Gucci is pleased to announce the opening of its new store in Amsterdam Airport Schiphol, Netherlands. The store spans over 88 square meters and houses an array of Gucci’s products, from handbags and luggage to small leather goods, shoes, silks and eyewear.


With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet stools and a pouf, as well as armchairs and vintage dark wood display furniture, offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product-offer from the House.

Contrasting merchandising elements represent different design codes of the House, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.

The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; wooden tables with velvet tops and the optical marble flooring complement the ivory white satin boiserie. Throughout the store, one finds sumptuous seats and a vintage rug. The result is a space that entices, surprises and feels personal to Gucci.