THE GREEN SOUL OF ZEGNA
A SUSTAINABLE ETHOS HAS LED US SINCE OUR INCEPTION. RESPONSIBILITY TOWARDS PEOPLE, COMMUNITY AND TERRITORY HAS BEEN AT OUR CORE SINCE 1910. ENSURING THE HIGHEST QUALITY WITHOUT COMPROMISING THE QUALITY OF LIFE FOR FUTURE GENERATIONS IS OUR LEGACY. GIVING BACK IS OUR PATH. PASSION IS OUR MOTIVATION FOR PRESERVATION. IN LOVE WITH NATURE FOR 110 YEARS, AT ZEGNA WE CONTINUE TO TAKE CARE OF THE WORLD WE LIVE IN.
At Zegna, we have taken care of the world we live in from the beginning, following in the footsteps of our founder Ermenegildo Zegna. This is our company mission, based on a constantly-evolving thought: looking at the future with the belief that our actions today will shape our tomorrow. At Zegna, social and environmental responsibility have been our roots for 110 years. When we were founded in 1910, Ermenegildo Zegna’s dream was not just to create the world’s finest textiles but to make his hometown and the world around it a better place, ensuring the highest-quality products without compromising the quality of life for future generations. His vision is still the heart of everything we do. The environment is at the core of our efforts: we believe the very best garments can only come from the best natural resources, and that these resources need to be cared for. The advanced vertical integrated of our business model facilitates our journey towards a sustainable product and holds us accountable for responsible practices and processes.
2020 marks our 110th anniversary. On this landmark year we are proud to renew our sustainability pledge, exemplified by OASI Zegna, where our Lanificio Zegna was established and our green philosophy was ignited. OASI Zegna is a unique model of our environmental consciousness, a territory that now covers 100km2 from Trivero to Valle Cervo in the Alpi Biellesi, that would not have been possible without the visionary approach of our founder.
As a living example of the company’s sustainable philosophy, Zegna is partnering with Green Pea to create a new shop-in-shop at the world’s first Green Retail Park in Turin, showcasing us as one of the most sustainable fashion luxury brands. Based on a true respect for earth and nature, Green Pea shares our company’s conscious mindset. With a 200m2space, the Zegna shop features an exclusive selection of our most iconic products, including the #UseTheExisting project, representing our commitment to sustainability. Launched with the Ermenegildo Zegna XXX F/W2019 collection, #UseTheExisting embodies our pledge to use more and more natural and technical fabrics developed with innovative processes from pre-existing and post-consumer sources with the aim to make the dream of zero waste possible. It’s a vision that perfectly complements Green Pea’s mission to feature high-quality products created using materials that are in harmony with nature. It’s an authentic vision requiring an individual commitment to meet a collective purpose.
“In an ever-changing world, luxury companies can simply adapt to changes or choose to be a positive force in driving these changes. Our responsibility is to leverage our past to build a better present and future. This carries over into everything we do, following our founder’s legacy. I’m very pleased that Zegna is part of the Green Pea project, partnering with Oscar Farinetti who shares the same sustainability ethos with us”, says Gildo Zegna, CEO of Ermenegildo Zegna.
Zegna’s offering within Green Pea will also include an exclusive Made to Measure brand experience featuring a unique selection of products and textiles, such as ACHILLFARMTMwool that comes directly from our own farm in Australia, and 12MILMIL12 woven from our luxurious, superfine Australian wool. Moreover, Zegna offers Green Pea’s customers a selection of handmade products developed in collaboration with the San Patrignano community and an exclusive new range of OASI Zegna cashmere plaids made with #UseTheExisting fabric. Beyond our products, customers will also have the opportunity to experience OASI Zegna first-hand in a scaled-down version of the nature park thoughtfully replicated outside its original environment: a walking pathway showcasing a total of 14 different botanical species on the building’s terrace, mapping out the history of our green lung OASI Zegna.