GIVENCHY UNVEILS WOMEN’S SPRING-SUMMER 2023 GLOBAL ADVERTISING CAMPAIGN
Givenchy proudly reveals key advertising images for its Spring/Summer 2023 women’s wear collection.
Conceived by creative director Matthew M. Williams and shot by the photographer Heji Shin, this new global campaign features Gigi Hadid, Selena Forrest and Luna Passos wearing key looks from the collection. Also featured is Givenchy’s statement bag of the season, the Voyou, a versatile, everyday hobo style style first seen on the Givenchy runway for Spring/Summer 2023
The clash between American and French aesthetics, between parisian elegance and the ease of american sportswear, were key to conveying this season’s mood.
“Heji is an amazing artist with a unique, inspired visual language that she has entrusted us to transpose to fashion”, said Matthew M. Williams. In keeping with the Givenchy runway presentation for Spring/Summer 2023, the women’s global advertising campaign continues to explore the tensions and contrasts between the houses iconic tailoring heritage and the urban ease Matther M. Williams has established as part of the brand’s aesthetic.
In one double-page spread, longtime friend of the house Gigi Hadid appears in a ruched backless dress with matching gloves, cradling the Voyou. In Single-page, color and black and white portraits, she again appears with a black version of the everyday essential and wears a crossed-front leather brassiere with buckle details. For the first time, the model Selena Forrest appears in a campaign for the house. The Brazilian model Luna Passos is captured in a draped leather skirt and top with matching gloves, also with a version of the Voyou handbag.
The Givenchy Spring/Summer 2023 Women’s wear campaign will break globally online and in print on January 2023