GIVENCHY REVEALS NEW ADVERTISING CAMPAIGN FOR FALL-WINTER 2021
This season, Creative Director Matthew M. Williams continues to stake out fresh territory for Givenchy women and men. In his introduction campaign for the House, emerging photographer Thibaut Grevet offers a self-assured vision of beauty in all its diversity. Building on Williams’ first season's campaign by Nick Knight, still-lifes recall the vintage, product-centric magazine advertisements of the Nineties.
Shot in a cinematic, chiaroscuro mood, key looks, leather accessories and jewelry appear laced in mystery: whether shown full-length or in closeup, the images convey the House’s modern new outlook through an insightful recasting of House emblems, contrasts of volume and texture, and statement-making hardware.
Monumental proportions are steeped in elegance both lavish and austere, heightening the sense of personal expression and lived reality. Staged in a dramatic black setting, the futuristic glamour of the Fall-Winter 2021 runway resurges. From the dark emerges a striking cast from the Givenchy runway that distills the essence of the season’s silhouettes — the sensuality of shearling, softly enveloping puffers, a strong shoulder, sculptural knitwear — and makes each piece their own.
A feat of architectural form, function, and savoir-faire, the 4G handbag this season fuses Givenchy’s signature polish with a contemporary, urban attitude. Now revisited in soft, padded lambskin textured by perfectly geometric grooving — a finish achieved thanks to an intricate process of high-frequency wave technology — it offers an unexpected, disruptive take on era-defining favorites like biker bombers and Fifties-era car seats. Available in matte black leather or lilac patent leather, it mixes daring hardware with G-chains whose stylized links reflect Matthew M. Williams’ love of unity and interconnectedness.
The visuals has been released online and in print as of August 2021.