GIVENCHY PRESENTS THE NEW SIGNATURE 4G BAG
Givenchy presents its new essential handbag by Creative Director Matthew M. Williams: the 4G.
With its architectural lines and a distinctive attitude, the 4G immediately caught attention when it debuted in the Pre-Fall 2021 collection. A fresh take on an already-iconic emblem, it preserves the perfect symmetry prized by Hubert de Givenchy while reflecting the cosmopolitan air and clean, crisp aesthetics Matthew M. Williams has established for the House. It is both modern and timeless, the ideal signature for any silhouette, by day or by night.
At first glance, the 4G stands out for its pure leatherworking savoir-faire. To achieve a sleek, graphic update on the classic rectangular handbag, Matthew M. Williams worked closely with Givenchy’sexpert craftsmen to select the finest, full-grain box calfskins. Reflecting his love of industrial hardware, clasps are meticulously worked using a highly technical process and a precise alchemy of noble metals: even the crisp sound of its magnetic fastening sets the 4G apart, while nodding to the utilitarian yet luxurious 4G padlocks in the Creative Director’s debut Spring-Summer 2021 collection for Givenchy.
Both 4G styles – a flap bag and a chain bag – blend uncompromising luxury with perfect versatility, moving seamlessly from clutch to shoulder or crossbody styles of wear. The 4G flap bag comes with an elegant, removable strap that may be adjusted thanks to discreet metal brackets. The 4G chain bag features the House’s new, custom-made G-link chain in glamorous silver- or gold-finished metal, which glides through metal hoops to adapt as desired.
The interior of each 4G bag is as beautiful as it is functional. The small 4G flap bag features a main compartment for the essentials, with a flat pocket for storing important cards. Inside the medium 4G flap bag are two flat pockets and one card pocket for ease of use.
The 4G chain bags open to reveal a compartment with six card slots and one flat pocket for the small version, or a roomy interior with a single flat pocket for the medium version. A stylish and practical shoulder piece in leather keeps it anchored in place.
The 4G is available in an array of colors, from neutral black, ivory, or cappuccino beige to seasonal shades of avocado green, baby pink, red and dark khaki. Special finishes include an all-over 4G monogram achieved through high-frequency debossing on leather for a three-dimensional effect (in ivory, pink or black). Patent leather versions, in black or sky blue, have a crinkled finish. A 4G in snake- printed lambskin creates a highly realistic impression of exotic leather; a version in dark emerald green python with gold hardware is also available.
The Givenchy 4G handbag by Matthew M. Williams will debut in-store on May 1st, 2021.
Prices: 4G flap crossbody from 1,290€ (small) to 1,490€ (medium); 4G chain bag from 1,390€ (small) to 1,690€ (medium); exotic 4G in python, 3,190€.