GIVENCHY CHINA’S NEW BRAND AMBASSADOR: YU SHUXIN
Givenchy is pleased to announce the appointment of singer and actress Yu Shuxin as its brand ambassador in China.
Also known by her stage name Esther Yu, the actress rose to national recognition with her first TV series in 2015. Her talent and popularity led to bigger roles, notably in the hit romantic comedy series in 2021 and 2022, which became the year’s top drama in terms of heat index the following year. She has simultaneously pursued a career as a pop singer, and in 2022 released the eponymous EP “Esther” to became the popular EP of the year.
“Yu Shuxin’s talent as a singer and actress is inspiring, and her personal sense of style makes her a natural fit with Givenchy. I’m very pleased about this collaboration and look forward to working together,” said Matthew M. Williams, Creative Director of Givenchy.
“I have admired Givenchy for a long time: Matthew is one of my favorite designers, and I’m delighted to become a part of the Givenchy family. It’s a beautiful house, and Matthew has such talent. I very much look forward to working with him and his team,” said Yu Shuxin.
Yu Shuxin’s role as Givenchy’s brand ambassador in China is effective immediately.