GIORGO ARMANI INTRODUCES THE NEW SÌ FRAGRANCE 

SÌ, the iconic Giorgio Armani feminine fragrance now opens the door to a new chapter presenting a new bottle, a new intense scent, and a new campaign. A tribute to the power of saying yes, Sì represents a choice driven by both reason and emotion. Saying Sì is saying yes to passion, to freedom, to love and to oneself, and emboldens the expression of contemporary femininity.

“Sì is the most powerful word. It is the choice to embrace the infinite possibilities of life and every facet of yourself.”

Giorgio Armani

The new, precious refillable bottle design is designed to last. Crafted with a unique glassmaking savoir-faire, the iconic Sì bottle shape is adorned with an impactful, golden Sì logo, embossed in the glass.

The new scent SÌ EAU DE PARFUM INTENSE gives Sì a warmer facet, blending blackcurrant nectar with a velvety floral heart and a sensual vanilla bouquet.

Bringing this reimagined vision of Sì to life is the new SÌ EAU DE PARFUM INTENSE campaign. Led by Cate Blanchett, the Academy Awardwinning actress and global Armani beauty ambassador, the film charts a series of powerful women declaring Sì. Amongst them are the rising American actress Sadie Sink; the Italian actress Matilde Gioli; and the Spanish model Eugenia Silva, all of whom embody the possibilities that come with saying Sì.