GIORGIO ARMANI PRIVÉ PRESENTS THE NEW COLLECTION
IT IS THE COLLECTIONS THAT TELL THE STORY OF GIORGIO ARMANI’S JOURNEY, HIS SENSE OF FREEDOM, HIS INDEPENDENCE FROM FLEETING TRENDS. AND IN THIS PRIVÉ COLLECTION, PRESENTED FOR THE FIRST TIME AT PALAZZO ORSINI, THE HEART OF HIS MILANESE ATELIER WHERE CLOTHES ARE CONCEIVED AND TAKE SHAPE, ONE CAN DETECT A DESIRE FOR PERFECTION AND A PLEASURE TAKEN IN LIGHT AND COLOUR; THE RESULT CONVEYS THE PROFOUND AESTHETICS OF HAUTE COUTURE TO THE YOUNGER GENERATION.
MAKING A BALANCED USE OF FLUIDITY AND PROPORTIONS, OPPOSITES ALTERNATE AND MERGE. JACKETS ARE DESIGNED TO SKIM THE BODY, AND DELICATE EMBROIDERED SLIP DRESSES FEATURE ALONGSIDE SENSUAL FLOWING SATIN TUNICS AND VOLUMINOUS DRESSES COVERED WITH CRYSTALS. PINSTRIPE FABRICS WITH A MASCULINE TEXTURE AND LAMÉ WITH GREY-GOLD HIGHLIGHTS, SATIN AND ORGANZA, TULLE AND WASHED SILK, DEFINED BY FLOUNCES AND TOUCHES OF MIDNIGHT BLUE VELVET: AN UNEXPECTED AUTUMNAL GLOW ON SUMMER LIGHTNESS.
THE COLOUR PALETTE RANGES FROM MAGENTA RED AND AQUA GREEN, PRUSSIAN BLUE AND COBALT BLUE, TO GREY AND GREIGE. THE UNEXPECTED GLOW OF MICRO-CRYSTALS AND SEQUINS SHINES OVER EVERYTHING, EMBLEMATIC OF THE EXPERT CRAFTSMANSHIP AND CAREFUL EXECUTION OF THESE GARMENTS. FLORAL EMBROIDERY ON TULLE DELICATELY BLURS THE COLOURS. A GEOMETRIC STUDY OF NECKLINES CLEVERLY DEFINES THE DRESSES. EVERYTHING IS LIGHTNESS. EVERYTHING IS COLOUR, AND A NEW JOYFULNESS.
CONTRARY TO EXPECTATIONS, DUE TO THE ONGOING HEALTH EMERGENCY, THE SHOW TOOK PLACE BEHIND CLOSED DOORS AND WITHOUT AN AUDIENCE, AND WAS STREAMED AS PART OF THE PARIS HAUTE COUTURE CALENDAR. THE SHOW WAS ALSO BROADCAST THROUGH THE BRAND’S SOCIAL MEDIA CHANNELS. GIORGIO ARMANI THUS CONTINUES HIS RELATIONSHIP WITH THE GENERAL PUBLIC, WHO WERE ABLE TO EXPERIENCE THE MAGIC OF FASHION AND ITS HIGHEST EXPRESSION, AS THEY DID IN 2007, WHEN, FOR THE FIRST TIME EVER, THEY WERE ABLE TO ATTEND THE ARMANI PRIVÉ FASHION SHOW, WHICH WAS BROADCASTED AS A LIVE STREAM FROM PARIS.
GIORGIO ARMANI SAID: ‘COUTURE IS ROOTED IN FASHION HISTORY. IT REPRESENTS THE PINNACLE OF CREATIVITY AND SARTORIAL SKILL, BUT IS A WORLD AVAILABLE ONLY TO VERY FEW. TODAY, THROUGH THE DEMOCRACY OF THE INTERNET, WE ARE ABLE TO OFFER A FRONT ROW SEAT TO EVERYONE.’
