Giorgio Armani Mare returns for a journey that will take the style and elegance of the Spring/Summer 2023 collection to some of the most important cities and destinations in Europe and Asia.

During the tour, which starts in Porto Cervo, the itinerant collection will be presented in a specially created setting in dusty shades of blue and light blue with palm trees and stylised tropical leaf patterns on a rope-coloured background. The space is completed with furnishing elements and mannequins in woven textures that contribute to the welcoming and sophisticated marine atmosphere.

Following its debut on the Costa Smeralda, the journey continues to seaside boutiques and with special activities at pop-ups, offering customers the opportunity to enjoy a unique experience.

Seaside boutiques:

• Puerto Banús (May 24th)

• Porto Cervo (April 6th)

• St. Tropez (April 6th)

• Cannes (open all year)


• Taormina at Parisi Woman Boutique (June 13th)

• Shanghai Plaza 66 (June 16th)

• St. Tropez at the Bagatelle club, which will be personalized with Giorgio Armani Mare for the occasion (July 1st)

• China – Sanya Capella Hotel (July 1st)

• Sylt (July 7 th)

• Shenzhen Mix City (July 13th)

• Singapore – Marina Bay Sands (July 13th)

• Riviera Zushi Marina (July 30th)

• Mykonos

The Giorgio Armani Mare collection offers a complete wardrobe for women, composed of tunics, fluid trousers, pareo skirts, long dresses, little tops, body suits and shorts in linen, satin or knit, all in a vivid colour range of blue, purple and light blue notes. Complete with swimming costumes, beach bags, matching clutches and beach towels, raffia bags and espadrilles. 

For men, the collection includes liquid, shirts, waistcoats and soft trousers adorned with geometric motifs,monograms, tie designs and chevrons. Linen and délavé linen is used for decidedly holiday-like shirts, polo shirts and Bermuda shorts. Giorgio Armani Mare is the collection of clothes and accessories designed for your holidays. It is an elegant selection, complete with accessories, that reflects the principles of natural elegance and sophistication that underlie the Armani aesthetic.

The collection will also be available in all Giorgio Armani boutiques worldwide. As World Oceans Day approaches and in line with its sustainability path and goals, Giorgio Armani has chosen to enter into a partnership with the One Ocean Foundation, a non-profit organisation dedicated to protecting marine ecosystems and promoting a sustainable blue economy.

Projects to protect marine and coastal biodiversity will be developed with the support of the One Ocean Foundation scientific committee. In Porto Cervo in particular, a programme will be launched to restore and conserve the coastal dune belts, places of vital value that are under constant threat from human activity.