GIORGIO ARMANI LAUNCHES ITS NEW MEN SPRING/SUMMER 2023 ADVERTISING CAMPAIGN

The new Giorgio Armani spring/summer 2023 advertising campaign, directed by Paolo Roversi, illuminates its models with a silver glow. 

The soft shadows and long exposure provide the images with an indefinite pictorial texture that removes the notion of time: the photos are almost floating, like a waking dream. Models Aleksandar Rusic, Taemin Park and Ibrahim Idoow stare at the camera with intense and spontaneous glances. The setting is minimalist, with only a wooden chair filling the bright, empty space.

In this new collection, the clothes are highlighted by pure and fluid lines. Accessories are also introduced such as glasses, worn with confidence and elegance.

Words by MARIE-PAULINE CESARI

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