“Gigi represents everything the modern self-portrait woman stands for, she’s worldly, free spirited and joyful. It felt only right that after working with Gigi in New York and London that we join her in Paris for our latest campaign shoot against a backdrop renowned for elegance and romance.”

Han Chong, self-portrait Founder and Creative Director

London-based fashion house self-portrait has reunited with Gigi Hadid to launch its latest collection. Bringing his Autumn/Winter 2023 campaign to life, Founder and Creative Director Han Chong has partnered with his longstanding creative collaborators for this latest project. Captured by British photographer Tyrone Lebon and styled by Marie Chaix, the campaign features Gigi in Paris wearing the brand’s latest collection.

“Being able to shoot in Paris is always such a dream..it’s one of my favourite cities in the world, filled with so much charm and magic. To be able to shoot with the self-portrait team who have become such incredible partners and friends, made it an even more memorable experience.”

Gigi Hadid

Vivid modern silhouettes are shot against romantic Parisian architecture, for the brand’s first ever campaign shoot in the city. Autumn/Winter 2023 looks revealed in the campaign include a fuchsia bouclé set with matching crop top, jacket and mini skirt, and  blue sequin midi dress.