GIGI HADID INTRODUCES VARSITY FUNK, DROP 2 OF HER KNITWEAR BRAND ”GUEST IN RESIDENCE”
Gigi Hadid introduces DROP 2 Varsity FUNK , the LATEST capsule collection of her knitwear brand Guest in Residence.
Varsity Funk is a limited-edition collection inspired by the school community. School is a crucial rite of passage for young people and one of the first places to learn about collective identity. Hadid was particularly inspired by school spirit – pride, enthusiasm, and collective desire to achieve a school’s success by uplifting and invigorating its community. We hope to encourage these principles within our own Guest in Residence community, notably through conversation and self-expression.
Each school has its own traditions and personality, and Hadid wanted to embrace new ideas when designing her Varsity collection. Taking conventional school items, like varsity jackets, rugby shirts, and basketball shorts, Hadid sought to create renewed heritage pieces with unique designs, like hand-crochet details resembling football laces and floating knit techniques to add dimension.
Each piece in the collection is densely knitted to create the perfect draping on anyone while maintaining structural integrity. Hadid also played with traditional school colors, creating new color combinations using colors like sky, kiwi, mandarin, and sunflower to achieve what she affectionately called “varsity funk.”