This season, GUESS is proud to announce the Spanish Argentine model, influencer, and TV star, Georgina Rodríguez as the face of the FW/23 GUESS and Marciano worldwide advertising campaign. 

The new campaign was directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot through the lens of Italian photographer and Forbes 30 under 30 nominee for Art and Culture, Nima Benati. 

Leaning into the lavish opulence that has become Georgina, the campaign was shot in the historic 19th Century Santo Mauro Hotel in Madrid. Against the backdrop of the hotel’s luxurious private gardens and regal hotel rooms, Georgina shines as the modern-day “It girl” with endless star quality and a heart of gold.

Georgina embodies the GUESS and Marciano ideals of a strong, sensual, empowered woman. Expressing the spirit of the new season’s collection in her own unique way, Georgina personifies the brands’ lush new textures and glamorous silhouettes. The collection features an array of empowered suits, hourglass dresses, knitwear, and coordinated sets in glossy and velvety textures and figure-flattering cuts. 

“I am truly honored to have been invited to work on this new campaign for GUESS and Marciano. I love the brand and the values it represents. I love wearing the collections because they make me feel empowered yet sexy. They have a distinct feminine character while expressing a timeless essence.” 

Georgina Rodríguez

“We’re delighted to welcome Georgina on our new campaign with GUESS and Marciano. Georgina is a strong, confident, and determined woman. This campaign and location fully reflect not only her natural beauty but also her sensuality, dynamism, and inner strength, perfectly interpreting the brands’ vision and style.”

Paul Marciano