They come from Monaco or Los Angeles, with houses in Paris or Saint Tropez. They are the daughters and sons of a modern “royalty”, with access to family wardrobes of classic designs, yet seeking to reinterpret the codes of this regal style as their own.

For Fall-Winter 2024/25, Maison Georges Hobeika goes on an escapade with this younger generation to convey a feeling of joyful, fresh modernity, an expression of youth with its contradicting desires to fit in and to find a new, more personal mode of expression. The house’s codes themselves – embroidery, embellishment, tailoring – are given the freedom to exist in a freer, less elaborate space.

The story begins with a dress taken from a mother’s closet, borrowed with a desire to carry forwards an inherent, timeless chic, yet to imbue it with a sense of modernity. Tweed is the hero fabric of the season, a “grown-up” texture given a new lease of life worked into playful, oversized separates. Dresses in duchesse satin, silk crepe and mousseline are cut close to the body, less in a desire to be sexy than to reflect a feeling of confidence, control and elegance. Elements of 80s style mix with a youthful, current feel, expressed through inspirations from nature, with playful clouds and flowers a recurring motif. Maison Georges Hobeika’s trademark embroidery is given a similar treatment, with a feeling of minimalism and simplicity, as if also seen through the eyes of a new generation. Charming bows adorn garments and accessories alike, bringing accents to a vibrant pastel palette with mint green, berry red, orange and latte beige as its mainstays.

Accessories follow this idea of a transmission and shift through generations, perfectly exemplified by an earring in which the classic round “mother” pearl is joined to a more daring, abstract version. Handbags also express a reinvented vintage attitude, with a mix of leather and tweed for several designs including a recurring minaudiere shape. Shoes are worked in the season’s essential tweed in both sandal and kitten heel shapes, with the bow as a distinctive feature. Hairbands – the contemporary crowning glory – are given a new geometric twist to reflect the idea of a new edge for the here and now.

Shot against the backdrop of a perfect Jardin d’Hiver, this collection from Maison Georges Hobeika expresses a feeling of joy and modernity, with an inherent respect for the past. A celebration of youthful freedom of expression, it also echoes the importance of identity, with a healthy dose of fun. The perfect antidote to the long winter months.