GCDS PRESENTS THE NEW FW22/23 CAMPAIGN STARRING ELSA HOSK
What happens when fantasy meets fear? In GCDS’ Fall/Winter ’23 Campaign, all the feelings that come with the dark and twisted get uplifted with radiant color, dazzling dramatics and enticing textures.
In keeping with the season’s runway show, Creative Director Giuliano Calza, looks to icons both behind and in front of the lens to conjure up his fantastical world. Shot under shadow in Paris, photographer Pierre-Ange illuminates Elsa Hosk as his gothic go-to, all wrapped up in the season’s most dazzling haunts.
The dramatic campaign has all the makings of a Transylvanian tone, but takes things back to the aspirational heights that only GCDS can. Elsa Hosk is our cotton candy Dracula, brooding but all dolled up pieces full of fantasy. Skintight Hentai dresses get a lift with the season’s new latex thigh high Morso boots; furry logo accessories keep things iconic and the Venom pink mesh catsuit offers an exclusive preview on a piece releasing this November. GCDS presents the new Comma Bag, with its distinctive flared shape and asymmetrical curved flap. Across all the images, GCDS’ distinct hue of hot pink pops up on furry hats and boots, catsuits and more reminding us of the signature color of the brand.