Glasses are the closest thing to a mask that is legitimized as accessories for the eyes. GCDS comes full force with its first eyewear campaign set out with the intent to express the different faces and facets that represent the brand. When it comes to the idea of hiding emotions or showing excitement, the attention is not on the glasses but on all the faces – those that will hide, express or play sexy in order to allow themselves to Be.

The images shot by Vito Fernicola under the direction of Giuliano Calza, Creative Director and Co-Founder of GCDS, accentuate the different emotions one feels while wearing GCDS eyewear, licensed by Marcolin.

The cast of the campaign embodies the brand’s unique approach to today’s world. The GCDS crew represents fresh, young faces including Marco Varcoe, Alva Claire, Magdaleno Delgado and Leebo Freeman.

The eyewear reflects the brand’s playful yet elegant and researched style through a line of Divah masks and Felini squared shapes. A second drop of designs features brighter styles like the City and Kitty masks or the Cherry lenses.

The campaign is presented as a sneak peak of two different worlds – the black and white tones that hide the rebellious side and the colourful and vivid imagery where talents are allowed to be light and up beat, both extremely signature sides of GCDS!

The new collection will be available from June 17th at, GCDS London, Milan and Rome as well as select optical shops in Italy.



Photographed by : Vito Fernicola

Creative Direction by : Giuliano Calza

Styled by: Helena Tejedor

Hair by: Ramona Eschbach

Make up by: Patrick Glatthaar

Talents: Marco Varcoe, Alva Claire, Magdaleno Delgado and Leebo Freeman