GCDS AND CLARKS ARE LAUNCHING A LUXURY UNISEX MULE AND LOAFER COLLECTION

To celebrate the collaboration between GCDS and Clarks, two new models are highlighted in a new, groundbreaking campaign. The premise was to create a formal loafer that anyone could wear, for both elegant and everyday wear.

Inspired by the combination of Clarks’ timeless aesthetic and GCDS’ love of reinvention, Creative Director Giuliano Calza takes the shoes into new worlds. From a love cinema to an urban pavement, to the seclusion of an office and finally to a rave. The totally genderless shoes are as versatile as the scenes they are thrown into. Simply put: when you wear these shoes, there are no limits to how you can style yourself or who you can be.

The collection

In both mules and loafers, a black leather variant highlights Clarks’ expertise, while a distressed-effect option offers a little more grunge. The furry leopard-print models are sure to attract attention, while the exclusive hello kitty GCDS monogrammed loafers are a surprise. To make it even more fun, you can buy Penny Pockets, a GCDS detachable pocket that you can attach to the ankle.

For GCDS’s latest campaign, it’s all about mixing worlds, embracing craftsmanship and uplifting everything.

The collection can be found online at Clarks and GCDS, and in selected Clarks and GCDS boutiques worldwide. Penny pockets start from €50 and shoes from €250.

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