GANT PRESENTS SUMMER CAPSULE COLLECTION MADE WITH LIBERTY FABRICS
May 4, 2022
Amsterdam, May 2, 2022 – 73-year-old sportswear brand GANT is proud to announce the launch of an SS22 capsule collection made with the iconic Liberty Fabrics – a combination of classic London charm and relaxed American sportswear. Ranging from flowing maxi dresses to eclectic button-down shirts for men, the collection offers the perfect summer wardrobe for warm days and warm nights, in the city or by the sea.
Motivation Behind The Collaboration
“Working with a legendary brand like Liberty Fabrics is incredibly exciting for GANT,” says Global Creative Director, Christopher Bastin. “The way they treat their legacy and heritage is the same way we treat ours.”
Bastin continues: “Liberty Fabrics is known for its iconic florals, but for this collection we really dug deep into their archive to see what other interesting patterns were available. The result is an eclectic mix of patterns and silhouettes reminiscent of the free spirit of the late 60s and early 70s.”
The Collection
The 13-piece collection consists of a mix of vintage and contemporary Liberty Prints, and includes high-quality fabrics such as pure silk and silk blends, and Liberty Fabric’s acclaimed Tana LawnTM, a fine and durable fabric famous for its cool, silky feel.
The Campaign
For the campaign, GANT chose to collaborate with the American singer-songwriter Kilo Kish , propagating the brand’s ethos to never stop learning while challenging conformity. “I see Kilo Kish as a project that I am working on and that I would like to continue to explore. Our generation is less rigid. We explore where we want, how we want. You don’t need to know what you’re doing. It’s fun to just dive in and see what it brings you,” says Kilo Kish.
