GANNI is launching their newest contemporary bag, the GANNI Bou bag
GANNI is launching their newest contemporary bag, the GANNI Bou bag, further expanding the brand’s portfolio of hero accessories while holding true to its commitment to phase out virgin leather from all products by 2023.
With its careful Italian craftsmanship and playful hexagonal shape the bag is inspired by the Copenhagen way of life. The GANNI Bou bag embodies the notion of real-world luxury that defines the GANNI DNA. An iconic bag made for all aspects of everyday life. To introduce the silhouette, GANNI has collaborated with multiple fabric innovators to source alternatives to virgin animal leather, which the brand is committed to phase out by the end of this year. The GANNI Bou bag will be introduced in recycled leather, as well as their latest Fabrics of the Future project ‘Ohoskin’, a luxury leather alternative made of waste from orange and cacti farming. The brand has already discontinued the use of virgin leather in its RTW line.
The GANNI Bou bag marks a next-gen approach to the traditional luxury it-bag, steering away from the notion of an exclusive object of desire typically in virgin leather, instead doubling down on GANNI’s real-world responsible luxury ethos. It’s a bag you bring everywhere. Whether it’s a bike ride, coffee run, workout or dinner out, the GANNI Bou bag is a committed companion that you can love forever and carry with you anywhere. Self-expression, craftsmanship and wearability are inherent to the Scandinavian mindset, and the bag is designed with those principles.
In Ditte Reffstrup’s words, Creative Director of GANNI :
“This bag is really what GANNI is all about. We really wanted to design something that speaks to a modern luxury mindset. We wanted to create a really unique design that still carries the GANNI DNA, something that feels easy, playful, but still sophisticated. A bag made to follow you everywhere. I’m also so proud to be launching this silhouette in a next gen fabrics that bring us one step closer to becoming free from virgin leather by 2023. It’s such an exciting moment for us and I can’t wait to see people make it part of their everyday life.”