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Introducing Cowboy
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Introducing Cowboy

Design Cowboy is a Belgian startup that develops innovative electric bikes for urban riders. Cowboy's main goal is to improve urban mobility and get riders to their destinations in a more pleasant, sustainable and efficient way. The company was founded in 2017 by entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti. Freedom is an important aspect for Cowboy. Because of the Cowboy you can go wherever you want in a comfortable and effortless way. Cowboy brings together personal freedom and technology to create a new way of mindful movement. Live the supercharged life and things will jsut click into place. With a full battery charge and an app connected to your bike and the road you have nothing to loose. Just ride. Some of the amazing special fatures that we love besides the stunning design are theft and crash detection as well as intergrated lights. From today until 10th of December you can get the bike for only 1.490 eur instead of 1.990 eur. What a bargain don't you agree?     The quickest ride in town scores high marks for its sporty, agile frame as well as being extremely stylish. A perfect ride for an urban environment. What makes it especially unique is that the baterry can be taken out. Shift your ride, not gears. Find the fastest way to move in the city as the bike adapts intuitively to power the speed you need. You can also book a test ride to try it out on their website. Currently you can purchase Cowboy 3 and Cowboy 4 as well as Cowboy 4 ST in afew iconic colors. To read more about their offers please take a look at their website for more detailed information.       About Cowboy 3:   The Cowboy 3 is a sleek e-bike that rides smoothly and can be easily controlled with your smartphone. With a full battery you can cycle up to 70 km, with 25 km/h. The e-bike is equipped with several hardware features. With attention to detail, including the removable battery built directly into the frame, Cowboy stands out in design and performance.  The app is an indispensable part of the riding experience. For example, the bike automatically unlocks when it detects the rider nearby. In addition, you receive a notification when it looks like someone is trying to steal your bike. And because unfortunately not every ride goes smoothly, the bike and app feature crash detection. In the event of an accident, the sensor detects the fall. If the cyclist does not respond to the notification in the app, his or her emergency contacts are immediately alerted via an SMS containing a GPS link to the rider's location. A few great features to emphasize are resilient tyres, carbon belt and hydraulic disc brakes while being very light weight. Isnt't that absolutely amazing?     THE COWBOY APP:   On the Cowboy app you will find all kinds of useful information and functions, such as navigation, fitness statistics, the weather situation, air quality on your route, battery level of the bike, average speed and trip reports. The app compares your performance of this week with the previous week. This way the app constantly challenges you to stay fit and take to the bike. Beyond incredible and definitely a very special urban ride.     THE NEW COWBOY CARE:    Since last week Cowboy Care has been launched. This is a €20 per month maintenance service to allow all riders to move around the city carefree. You can easily book a maintenance service through the Cowboy app. Cowboy has a full team of internally trained technicians available to perform maintenance services where and when it's convenient for you.              Cowboy is a Belgian startup that develops innovative electric bikes for urban riders. Cowboy's main goal is to improve urban mobility and get riders to their destinations in a more pleasant, sustainable and efficient way. The company was founded in 2017 by entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti. Freedom is an important aspect for Cowboy. Because of the Cowboy you can go wherever you want in a comfortable and effortless way. Cowboy brings together personal freedom and technology to create a new way of mindful movement. Live the supercharged life and things will jsut click into place. With a full battery charge and an app connected to your bike and the road you have nothing to loose. Just ride. Some of the amazing special fatures that we love besides the stunning design are theft and crash detection as well as intergrated lights. From today until 10th of December you can get the bike for only 1.490 eur instead of 1.990 eur. What a bargain don't you agree?     The quickest ride in town scores high marks for its sporty, agile frame as well as being extremely stylish. A perfect ride for an urban environment. What makes it especially unique is that the baterry can be taken out. Shift your ride, not gears. Find the fastest way to move in the city as the bike adapts intuitively to power the speed you need. You can also book a test ride to try it out on their website. Currently you can purchase Cowboy 3 and Cowboy 4 as well as Cowboy 4 ST in afew iconic colors. To read more about their offers please take a look at their website for more detailed information.       About Cowboy 3:   The Cowboy 3 is a sleek e-bike that rides smoothly and can be easily controlled with your smartphone. With a full battery you can cycle up to 70 km, with 25 km/h. The e-bike is equipped with several hardware features. With attention to detail, including the removable battery built directly into the frame, Cowboy stands out in design and performance.  The app is an indispensable part of the riding experience. For example, the bike automatically unlocks when it detects the rider nearby. In addition, you receive a notification when it looks like someone is trying to steal your bike. And because unfortunately not every ride goes smoothly, the bike and app feature crash detection. In the event of an accident, the sensor detects the fall. If the cyclist does not respond to the notification in the app, his or her emergency contacts are immediately alerted via an SMS containing a GPS link to the rider's location. A few great features to emphasize are resilient tyres, carbon belt and hydraulic disc brakes while being very light weight. Isnt't that absolutely amazing?     THE COWBOY APP:   On the Cowboy app you will find all kinds of useful information and functions, such as navigation, fitness statistics, the weather situation, air quality on your route, battery level of the bike, average speed and trip reports. The app compares your performance of this week with the previous week. This way the app constantly challenges you to stay fit and take to the bike. Beyond incredible and definitely a very special urban ride.     THE NEW COWBOY CARE:    Since last week Cowboy Care has been launched. This is a €20 per month maintenance service to allow all riders to move around the city carefree. You can easily book a maintenance service through the Cowboy app. Cowboy has a full team of internally trained technicians available to perform maintenance services where and when it's convenient for you.             

Urbanears presents the new Summer colorways
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Urbanears presents the new Summer colorways

Gadgets Enjoy the freedom of wireless sound. Urbanears Alby makes technology part of your personal style, as wireless headphones in the new trendy colors Liberty Green and New blue with a beautiful matte finish. The adjustable earplugs offer a perfect fit that blocks outside noise for an immersive sound experience. The charging case makes it possible to go out during a long day thanks to 15 hours of total on-the-go playtime.     A vibrant and multicultural part of Stockholm, Alby is located on a hill overlooking a beautiful lake. Alby is the center of a famous circus community and annual music festival, a melting pot of influences that makes it one of Stockholm's most important areas for culture and diversity.     Experience true wireless freedom with up to 15 hours of total playtime. Sleek in-ear design with customizable silicone tips ensure a perfect fit while blocking out noise for an immersive sound experience. Urbanears Alby is easy to use, can be connected directly and has two microphones for clear sound quality.     Playtime. Enjoy your music all day long with up to 15 hours of total playtime. Three hours of nonstop listening per charge plus 4x additional on-the-go charges in the charging case. With the included USB-C cable, it recharges fast with minimum downtime.  Customizable fit.  Customize your fit with silicone in-ear tips in three sizes ensuring a comfortable fit with passive noise cancellation for an immersive sound experience.    Splash resistant.  Developed to keep up with you, the water-splash resistant design (IPX4) ensures that no weather or workout will stop your beat.   On-trend colorways. Designed to make technology a part of your personal style statement. Urbanears Alby comes in four on-trend colorways in a tactile matte finish.   Crisp call quality. Stay in touch and speak easy — a microphone on each earbud ensure crisp call quality, whether you use one or both.     Available for € 69.00 via www.urbanears.com Enjoy the freedom of wireless sound. Urbanears Alby makes technology part of your personal style, as wireless headphones in the new trendy colors Liberty Green and New blue with a beautiful matte finish. The adjustable earplugs offer a perfect fit that blocks outside noise for an immersive sound experience. The charging case makes it possible to go out during a long day thanks to 15 hours of total on-the-go playtime.     A vibrant and multicultural part of Stockholm, Alby is located on a hill overlooking a beautiful lake. Alby is the center of a famous circus community and annual music festival, a melting pot of influences that makes it one of Stockholm's most important areas for culture and diversity.     Experience true wireless freedom with up to 15 hours of total playtime. Sleek in-ear design with customizable silicone tips ensure a perfect fit while blocking out noise for an immersive sound experience. Urbanears Alby is easy to use, can be connected directly and has two microphones for clear sound quality.     Playtime. Enjoy your music all day long with up to 15 hours of total playtime. Three hours of nonstop listening per charge plus 4x additional on-the-go charges in the charging case. With the included USB-C cable, it recharges fast with minimum downtime.  Customizable fit.  Customize your fit with silicone in-ear tips in three sizes ensuring a comfortable fit with passive noise cancellation for an immersive sound experience.    Splash resistant.  Developed to keep up with you, the water-splash resistant design (IPX4) ensures that no weather or workout will stop your beat.   On-trend colorways. Designed to make technology a part of your personal style statement. Urbanears Alby comes in four on-trend colorways in a tactile matte finish.   Crisp call quality. Stay in touch and speak easy — a microphone on each earbud ensure crisp call quality, whether you use one or both.     Available for € 69.00 via www.urbanears.com

Daily Paper collaborates with Beats by Dre
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Daily Paper collaborates with Beats by Dre

Gadgets Daily Paper announces a collaborative exclusive pouch with Black in Fashion Council and Beats by Dre to hold a pair of Beats Flex headphones for Earth Day, Thursday, April 22nd 2021. The limited-edition pouch made by Daily Paper consists of 100% recyclable materials and should be reused as a carrying case for the Beats Flex.  Daily Paper announces a collaborative exclusive pouch with Black in Fashion Council and Beats by Dre to hold a pair of Beats Flex headphones for Earth Day, Thursday, April 22nd 2021. The limited-edition pouch made by Daily Paper consists of 100% recyclable materials and should be reused as a carrying case for the Beats Flex. 

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Xiaomi Launches Mi 11 Lite 5G and Mi 11 Lite: Ultra-slim Smartphones Without Compromise
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Xiaomi Launches Mi 11 Lite 5G and Mi 11 Lite: Ultra-slim Smartphones Without Compromise

Gadgets Xiaomi  introduced a new addition to its Mi 11 family – Mi 11 Lite 5G and Mi 11 Lite. Available in both 5G and 4G variants, the new products pack all the perks of a flagship-level smartphone into an ultra lightweight and stylish design, perfect for users seeking a high end smartphone without the high price.      Experience the difference with TrueColor AMOLED display Sporting a 6.55” AMOLED DotDisplay with 10-bit TrueColor support, Mi 11 Lite 5G and Mi 11 Lite produces a dazzling 1.07 billion colors – 64 times more than its predecessor. This allows for smoother color gradation and a more natural transition between hues, minimizing banding and reducing noise and blemishes on the image, whatever angle the display is viewed from.    Featuring DCI-P3 color gamut, color performance is further optimized by providing high color accuracy and retention, ultimately creating a stunningly vivid, true-to life image. Additionally, Mi 11 Lite 5G supports for HDR10+ creating a more dynamic image with sharper contrast for a more lifelike viewing experience.   Stunning picture quality of Mi 11 Lite 5G and Mi 11 Lite is paired with equally vivid sound. Equipped with dual speakers and certified with Hi-Res Audio and Hi-Res Audio Wireless, both Mi 11 Lite 5G and Mi 11 Lite offer an exceptional listening experience with truly immersive sound.   With 90Hz refresh and 240Hz touch sampling rate, Mi 11 Lite 5G and Mi 11 Lite are as impressive to use as it is to see – gone are the days of waiting for laggy, unresponsive screens!    Flagship-level performance  Debuting with the newly announced Qualcomm®SnapdragonTM780G 5G Mobile Platform, Mi 11 Lite 5G becomes the world’s first mobile device to be equipped with Qualcomm®SnapdragonTM780G, and offers more power, more speed and higher reliability with its 5nm manufacturing process and LiquidCool technology. Staying within Qualcomm’s 7-series, Mi 11 Lite sports the Qualcomm®SnapdragonTM732G with 8nm manufacturing process technology and LiquidCool, ensuring the device stays at its peak performance even during heavy use such as long gaming sessions.   Equipped with a 4,250mAh battery and 33W fast-charging, Mi 11 Lite 5G and Mi 11 Lite offer long-lasting power for full day and even multi-day use1– say goodbye to low battery anxiety.    Continuing the heritage of best-in-class camera performance Mi 11 Lite 5G and Mi 11 Lite confidently carry on Xiaomi’s legacy of innovation and best-in-class smartphone camera technology. Touting a triple rear camera array with a 64MP main camera and 1/1.97” sensor, Mi 11 Lite 5G and Mi 11 Lite offer a nimble and user-friendly experience that enables anyone to take professional grade pictures and videos with minimal effort. An 8MP ultra-wide angle camera and 5MP telemacro camera round out the triple camera setup, allowing users to capture wide scenery shots or close up macro shots with stunning detail.    Both the wide-angle camera and the front camera (20MP for Mi 11 Lite 5G and 16MP for Mi 11 Lite) have been optimized for low-light conditions with Night Mode, enabling users to take stunning images of sunset landscapes, nighttime cityscapes or night-out selfies with higher brightness, sharper contrast and more details. The cameras are further boosted by a selection of new video modes and filters that allow anyone to easily capture pro-level, cinematic footage that would otherwise require a high level of expertise and expensive equipment to create.    Head-Turning Design and Comfortable Feel Measuring just 6.81mm in thickness and weighing in at a mere 159g, Mi 11 Lite 5G offers a more comfortable and lightweight in-hand feel. Sporting a punch-hole cut out for the front camera, both Mi 11 Lite 5G and Mi 11 Lite feature 1.88mm ultra-slim bezels on the top and sides for users looking for maximum screen size. Protected by Corning®️Gorilla®️Glass 6 and Corning®Gorilla®Glass 5, Mi 11 Lite 5G and Mi 11 Lite (respectively) are built to withstand damage from everyday drops and scratches.    Designed for the fashionable young generation, Mi 11 Lite 5G offers fresh color options including Truffle Black, Mint Green and Citrus Yellow. Mi 11 Lite offers its own fun color options including Boba Black, Bubblegum Blue and Peach Pink.       The price of the Mi 11 Lite 4G is € 349 for the 6GB + 128GB version, available at Belsimpel, Coolblue, Bol.com, Mobiel and in Belgium by Fnac/VandenBorre, Krefel & Cora.      The price of the Mi 11 Lite 5G is € 399 for the 8GB + 128GB version and is available from online channels Belsimpel,Coolblue, Bol.com, Mobiel and in Belgium at Fnac/VandenBorre, Krefel en Cora.     The Mi 11 Lite 5G will also be available from the operators KPN.com, T-Mobile and at Vodafone,  in Belgium at BaseTelenet. Furthermore, the Mi 11 Lite 5G is also available at the MediaMarkt Nederland and MediaMarkt België.   Xiaomi  introduced a new addition to its Mi 11 family – Mi 11 Lite 5G and Mi 11 Lite. Available in both 5G and 4G variants, the new products pack all the perks of a flagship-level smartphone into an ultra lightweight and stylish design, perfect for users seeking a high end smartphone without the high price.      Experience the difference with TrueColor AMOLED display Sporting a 6.55” AMOLED DotDisplay with 10-bit TrueColor support, Mi 11 Lite 5G and Mi 11 Lite produces a dazzling 1.07 billion colors – 64 times more than its predecessor. This allows for smoother color gradation and a more natural transition between hues, minimizing banding and reducing noise and blemishes on the image, whatever angle the display is viewed from.    Featuring DCI-P3 color gamut, color performance is further optimized by providing high color accuracy and retention, ultimately creating a stunningly vivid, true-to life image. Additionally, Mi 11 Lite 5G supports for HDR10+ creating a more dynamic image with sharper contrast for a more lifelike viewing experience.   Stunning picture quality of Mi 11 Lite 5G and Mi 11 Lite is paired with equally vivid sound. Equipped with dual speakers and certified with Hi-Res Audio and Hi-Res Audio Wireless, both Mi 11 Lite 5G and Mi 11 Lite offer an exceptional listening experience with truly immersive sound.   With 90Hz refresh and 240Hz touch sampling rate, Mi 11 Lite 5G and Mi 11 Lite are as impressive to use as it is to see – gone are the days of waiting for laggy, unresponsive screens!    Flagship-level performance  Debuting with the newly announced Qualcomm®SnapdragonTM780G 5G Mobile Platform, Mi 11 Lite 5G becomes the world’s first mobile device to be equipped with Qualcomm®SnapdragonTM780G, and offers more power, more speed and higher reliability with its 5nm manufacturing process and LiquidCool technology. Staying within Qualcomm’s 7-series, Mi 11 Lite sports the Qualcomm®SnapdragonTM732G with 8nm manufacturing process technology and LiquidCool, ensuring the device stays at its peak performance even during heavy use such as long gaming sessions.   Equipped with a 4,250mAh battery and 33W fast-charging, Mi 11 Lite 5G and Mi 11 Lite offer long-lasting power for full day and even multi-day use1– say goodbye to low battery anxiety.    Continuing the heritage of best-in-class camera performance Mi 11 Lite 5G and Mi 11 Lite confidently carry on Xiaomi’s legacy of innovation and best-in-class smartphone camera technology. Touting a triple rear camera array with a 64MP main camera and 1/1.97” sensor, Mi 11 Lite 5G and Mi 11 Lite offer a nimble and user-friendly experience that enables anyone to take professional grade pictures and videos with minimal effort. An 8MP ultra-wide angle camera and 5MP telemacro camera round out the triple camera setup, allowing users to capture wide scenery shots or close up macro shots with stunning detail.    Both the wide-angle camera and the front camera (20MP for Mi 11 Lite 5G and 16MP for Mi 11 Lite) have been optimized for low-light conditions with Night Mode, enabling users to take stunning images of sunset landscapes, nighttime cityscapes or night-out selfies with higher brightness, sharper contrast and more details. The cameras are further boosted by a selection of new video modes and filters that allow anyone to easily capture pro-level, cinematic footage that would otherwise require a high level of expertise and expensive equipment to create.    Head-Turning Design and Comfortable Feel Measuring just 6.81mm in thickness and weighing in at a mere 159g, Mi 11 Lite 5G offers a more comfortable and lightweight in-hand feel. Sporting a punch-hole cut out for the front camera, both Mi 11 Lite 5G and Mi 11 Lite feature 1.88mm ultra-slim bezels on the top and sides for users looking for maximum screen size. Protected by Corning®️Gorilla®️Glass 6 and Corning®Gorilla®Glass 5, Mi 11 Lite 5G and Mi 11 Lite (respectively) are built to withstand damage from everyday drops and scratches.    Designed for the fashionable young generation, Mi 11 Lite 5G offers fresh color options including Truffle Black, Mint Green and Citrus Yellow. Mi 11 Lite offers its own fun color options including Boba Black, Bubblegum Blue and Peach Pink.       The price of the Mi 11 Lite 4G is € 349 for the 6GB + 128GB version, available at Belsimpel, Coolblue, Bol.com, Mobiel and in Belgium by Fnac/VandenBorre, Krefel & Cora.      The price of the Mi 11 Lite 5G is € 399 for the 8GB + 128GB version and is available from online channels Belsimpel,Coolblue, Bol.com, Mobiel and in Belgium at Fnac/VandenBorre, Krefel en Cora.     The Mi 11 Lite 5G will also be available from the operators KPN.com, T-Mobile and at Vodafone,  in Belgium at BaseTelenet. Furthermore, the Mi 11 Lite 5G is also available at the MediaMarkt Nederland and MediaMarkt België.  

BANG & OLUFSEN INTRODUCES BEOPLAY PORTAL, WIRELESS GAMING HEADPHONES DESIGNED FOR LIFE
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BANG & OLUFSEN INTRODUCES BEOPLAY PORTAL, WIRELESS GAMING HEADPHONES DESIGNED FOR LIFE

Gadgets Bang & Olufsen today announced the launch of Beoplay Portal, its first-ever wireless gaming headphones. Featuring a sophisticated aesthetic, premium materials, and immersive sound, Beoplay Portal brings all the hallmarks of Bang & Olufsen to the world of gaming — and beyond.  Whether used for immersive gaming experiences, watching movies, or enjoying music, Beoplay Portal easily adapts to the situation, offering an impressive set of features including low-latency surround sound, outstanding microphone performance, Adaptive Active Noise Cancellation, Transparency Mode, and an elegant user interface. These expertly crafted lightweight headphones are built for long-lasting comfort, ease of use, and superior acoustic performance.   “Beoplay Portal is the first of its kind — a wireless headphone that combines gaming technology with Bang & Olufsen’s characteristic sound, design, and craftsmanship,” says Dorte Vestergaard, Director and Head of Bang & Olufsen’s On-The-Go category. “Our designers and engineers have worked tirelessly to create a pair of headphones that meets the advanced technological needs of the gaming community while also excelling during daily use. Bang & Olufsen is thrilled to be entering the gaming market with this category-redefining product.”   DESIGNED FOR XBOX   Beoplay Portal was developed as part of the Designed for Xbox program, and connects seamlessly to Xbox Series X|S and Xbox One consoles via Xbox Wireless protocol, providing a high bandwidth, low latency connection. Beoplay Portal is also compatible with PC and mobile devices via Bluetooth 5.1, aptX™ Adaptive, and USB-C, allowing gamers to take their immersive audio experience on the go.       SUPERIORSOUND   Tuned by Bang & Olufsen’s acclaimed acousticians, Beoplay Portal provides a rich audio experience, delivering a high level of detail and nuance. Two custom-designed 40mm drivers with neodymium magnets ensure a precise and faithful acoustic reproduction. And with Dolby Atmos for Headphones, Beoplay Portal also offers virtualized surround sound, adding layers of depth and texture to games, movies, and music.   The sound performance of Beoplay Portal is further enhanced by a new generation of Adaptive Active Noise Cancellation technology. Using a combination of feed-forward include Gaming Mode, which introduces a new set of features designed specifically for gamers, including microphone optimization and game/chat balance. When connected to Xbox Series X|S, Xbox One or PC using a dongle or USB-C, Gaming Mode is automatically activated. When connected using Bluetooth, the features will adapt to the needs of a traditional headphone, and the app’s user interface will adjust accordingly. Bang & Olufsen today announced the launch of Beoplay Portal, its first-ever wireless gaming headphones. Featuring a sophisticated aesthetic, premium materials, and immersive sound, Beoplay Portal brings all the hallmarks of Bang & Olufsen to the world of gaming — and beyond.  Whether used for immersive gaming experiences, watching movies, or enjoying music, Beoplay Portal easily adapts to the situation, offering an impressive set of features including low-latency surround sound, outstanding microphone performance, Adaptive Active Noise Cancellation, Transparency Mode, and an elegant user interface. These expertly crafted lightweight headphones are built for long-lasting comfort, ease of use, and superior acoustic performance.   “Beoplay Portal is the first of its kind — a wireless headphone that combines gaming technology with Bang & Olufsen’s characteristic sound, design, and craftsmanship,” says Dorte Vestergaard, Director and Head of Bang & Olufsen’s On-The-Go category. “Our designers and engineers have worked tirelessly to create a pair of headphones that meets the advanced technological needs of the gaming community while also excelling during daily use. Bang & Olufsen is thrilled to be entering the gaming market with this category-redefining product.”   DESIGNED FOR XBOX   Beoplay Portal was developed as part of the Designed for Xbox program, and connects seamlessly to Xbox Series X|S and Xbox One consoles via Xbox Wireless protocol, providing a high bandwidth, low latency connection. Beoplay Portal is also compatible with PC and mobile devices via Bluetooth 5.1, aptX™ Adaptive, and USB-C, allowing gamers to take their immersive audio experience on the go.       SUPERIORSOUND   Tuned by Bang & Olufsen’s acclaimed acousticians, Beoplay Portal provides a rich audio experience, delivering a high level of detail and nuance. Two custom-designed 40mm drivers with neodymium magnets ensure a precise and faithful acoustic reproduction. And with Dolby Atmos for Headphones, Beoplay Portal also offers virtualized surround sound, adding layers of depth and texture to games, movies, and music.   The sound performance of Beoplay Portal is further enhanced by a new generation of Adaptive Active Noise Cancellation technology. Using a combination of feed-forward include Gaming Mode, which introduces a new set of features designed specifically for gamers, including microphone optimization and game/chat balance. When connected to Xbox Series X|S, Xbox One or PC using a dongle or USB-C, Gaming Mode is automatically activated. When connected using Bluetooth, the features will adapt to the needs of a traditional headphone, and the app’s user interface will adjust accordingly.

Westfield Mall of the Netherlands officially opened
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Westfield Mall of the Netherlands officially opened

Fashion Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic. Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic.

Galaxy Buds Pro Effective for People with Hearing Loss
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Galaxy Buds Pro Effective for People with Hearing Loss

Gadgets New research conducted by Samsung Medical Center suggests Galaxy Buds Pro could assist those with hearing impairments to better engage in conversations.     Samsung Electronics today revealed the findings of a new study published in Clinical and Experimental Otorhinolaryngology, a renowned scientific journal dedicated to ear, nose, and throat (ENT) research. The study indicated that Galaxy Buds Pro’s Ambient Sound feature is effective in helping those with mild to moderate hearing loss to better hear sounds in their surroundings.   The research was carried out in partnership with Samsung Medical Center, Asia’s leading hospital with outstanding health care services and research achievements. Samsung has been working in collaboration with Samsung Medical Center for over 10 years, focusing on the impact mobile devices can have on hearing and researching new ways to optimize sound experiences for users. This latest research marks an important next step in Samsung’s ongoing commitment to collaborating on pioneering innovations that benefit people in their everyday lives.   The study assessed the efficacy of a hearing aid, a personal sound amplification product, and Galaxy Buds Pro. According to the authors, no other study has yet included true wireless earbuds when evaluating the clinical performance of hearing devices. The study is the first to demonstrate the potential benefit of true wireless earbuds for individuals with mild to moderate hearing impairments and has the potential to improve the lives of 1.5 billion people globally who are currently living with some degree of hearing loss.1   “With rapidly aging populations it’s expected that, by 2050, one in ten people will have hearing loss1. But while hearing aids are useful for managing hearing impairments, uptake remains relatively low, mainly due to the high price,” said Il Joon Moon, Associate Professor at the Department of Otorhinolaryngology at Samsung Medical Center. “The initial study findings are very promising and encourage people to discover alternative devices, such as Galaxy Buds Pro, that can support them in their day to day lives.”   Galaxy Buds Pro, the hearing aid, and the personal sound amplification product underwent three key tests: electroacoustic assessment, sound amplification evaluation, and a clinical performance evaluation.     Electroacoustic Assessment   First, the electroacoustic characteristics of each device were assessed to see if they met the key performance criteria for hearing aids: output sound pressure level, frequency range, equivalent input noise, and total harmonic distortion. The results revealed that Galaxy Buds Pro met each of these four criteria, indicating that they show comparable performance to hearing aids.     Sound Amplification Evaluation   Then, a sound amplification evaluation was performed to examine if the devices adequately boosted sound. Each device was tested at seven different frequencies, and all showed an appropriate level of amplification.     Clinical Performance Evaluation   Finally, a clinical performance evaluation investigated changes in individuals’ hearing levels both with and without the devices, and their ability to recognize words and sentences. Participants had mild to moderate hearing loss, with a median age of 63 years. Statistical significance was observed at 1,000Hz, 2,000Hz and 6,000Hz, meaning Galaxy Buds Pro sufficiently amplified sound at the three frequencies of speech pitches. Furthermore, in total, over 57 percent of the participants reported that Galaxy Buds Pro were able to help them communicate in a quiet environment.   It was also discovered that, when wearing Galaxy Buds Pro, individuals were able to understand spoken words better–the results found statistically significant improvement in performance for the three devices compared to that in the unaided condition (Figure). This suggests that along with hearing aids and personal sound amplification products, Galaxy Buds Pro could potentially provide communicative benefit for individuals with hearing loss, and especially for those with mild and moderate loss.   As we develop new products and services, we are mindful of how our technology can help people to defy barriers and do more,” says Han-gil Moon, Master and Head of Advanced Audio Lab, Mobile Communications Business at Samsung Electronics. “These findings reflect our ongoing commitment to creating innovations that enable everyone to better enjoy everyday experiences, and we plan to extend the test to more participants in the coming months.”   Galaxy Buds Pro feature Ambient Sound, which can amplify nearby sounds by up to 20 decibels and, with four levels to choose from, users are able to adjust and customize how they experience sound according to their needs.   To read the full study, please visit: https://www.e-ceo.org/journal/view.php?number=783. For more information about Galaxy Buds Pro, please visit: www.samsung.com/galaxy-buds-pro. New research conducted by Samsung Medical Center suggests Galaxy Buds Pro could assist those with hearing impairments to better engage in conversations.     Samsung Electronics today revealed the findings of a new study published in Clinical and Experimental Otorhinolaryngology, a renowned scientific journal dedicated to ear, nose, and throat (ENT) research. The study indicated that Galaxy Buds Pro’s Ambient Sound feature is effective in helping those with mild to moderate hearing loss to better hear sounds in their surroundings.   The research was carried out in partnership with Samsung Medical Center, Asia’s leading hospital with outstanding health care services and research achievements. Samsung has been working in collaboration with Samsung Medical Center for over 10 years, focusing on the impact mobile devices can have on hearing and researching new ways to optimize sound experiences for users. This latest research marks an important next step in Samsung’s ongoing commitment to collaborating on pioneering innovations that benefit people in their everyday lives.   The study assessed the efficacy of a hearing aid, a personal sound amplification product, and Galaxy Buds Pro. According to the authors, no other study has yet included true wireless earbuds when evaluating the clinical performance of hearing devices. The study is the first to demonstrate the potential benefit of true wireless earbuds for individuals with mild to moderate hearing impairments and has the potential to improve the lives of 1.5 billion people globally who are currently living with some degree of hearing loss.1   “With rapidly aging populations it’s expected that, by 2050, one in ten people will have hearing loss1. But while hearing aids are useful for managing hearing impairments, uptake remains relatively low, mainly due to the high price,” said Il Joon Moon, Associate Professor at the Department of Otorhinolaryngology at Samsung Medical Center. “The initial study findings are very promising and encourage people to discover alternative devices, such as Galaxy Buds Pro, that can support them in their day to day lives.”   Galaxy Buds Pro, the hearing aid, and the personal sound amplification product underwent three key tests: electroacoustic assessment, sound amplification evaluation, and a clinical performance evaluation.     Electroacoustic Assessment   First, the electroacoustic characteristics of each device were assessed to see if they met the key performance criteria for hearing aids: output sound pressure level, frequency range, equivalent input noise, and total harmonic distortion. The results revealed that Galaxy Buds Pro met each of these four criteria, indicating that they show comparable performance to hearing aids.     Sound Amplification Evaluation   Then, a sound amplification evaluation was performed to examine if the devices adequately boosted sound. Each device was tested at seven different frequencies, and all showed an appropriate level of amplification.     Clinical Performance Evaluation   Finally, a clinical performance evaluation investigated changes in individuals’ hearing levels both with and without the devices, and their ability to recognize words and sentences. Participants had mild to moderate hearing loss, with a median age of 63 years. Statistical significance was observed at 1,000Hz, 2,000Hz and 6,000Hz, meaning Galaxy Buds Pro sufficiently amplified sound at the three frequencies of speech pitches. Furthermore, in total, over 57 percent of the participants reported that Galaxy Buds Pro were able to help them communicate in a quiet environment.   It was also discovered that, when wearing Galaxy Buds Pro, individuals were able to understand spoken words better–the results found statistically significant improvement in performance for the three devices compared to that in the unaided condition (Figure). This suggests that along with hearing aids and personal sound amplification products, Galaxy Buds Pro could potentially provide communicative benefit for individuals with hearing loss, and especially for those with mild and moderate loss.   As we develop new products and services, we are mindful of how our technology can help people to defy barriers and do more,” says Han-gil Moon, Master and Head of Advanced Audio Lab, Mobile Communications Business at Samsung Electronics. “These findings reflect our ongoing commitment to creating innovations that enable everyone to better enjoy everyday experiences, and we plan to extend the test to more participants in the coming months.”   Galaxy Buds Pro feature Ambient Sound, which can amplify nearby sounds by up to 20 decibels and, with four levels to choose from, users are able to adjust and customize how they experience sound according to their needs.   To read the full study, please visit: https://www.e-ceo.org/journal/view.php?number=783. For more information about Galaxy Buds Pro, please visit: www.samsung.com/galaxy-buds-pro.

Bang & Olufsen appoints Chief Design Officer
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Bang & Olufsen appoints Chief Design Officer

Design Miklu Silvanto is named Chief Design Officer for the Danish audio brand. He comes with extensive experience in design and technology from, among other, Apple.     Bang & Olufsen has appointed Miklu Silvanto as Senior Vice President and Chief Design Officer. He will become member of the company's global leadership team and report to CEO Kristian Teär.     Miklu Silvanto has extensive experience in technology and industrial design. Miklu Silvanto spent nearly a decade working in Apple's industrial design team where he helped create some of their most iconic consumer products. Most recently he has worked for Gemic and AirBnB.     At Bang & Olufsen, Miklu Silvanto will be responsible for driving the company's design team and creating the next generation of iconic Bang & Olufsen products, and CEO Kristian Teär is pleased to welcome Miklu Silvanto to the team.     "Miklu has a strong track record of leading technology and design teams that deliver outstanding experiences across products and services," said Kristian Teär. "He shares our values, commitment to innovation, and our ambition to create products that our customers fall in love with." We have a very strong portfolio today with many award-winning products, but it is a key strategic priority for us to make sure that we also have a portfolio which is fit for the future. Our design team plays a key role in ensuring that, and that is why we are also elevating the role into our global leadership team and are bringing Miklu onboard to lead the effort," said Kristian Teär.     Miklu Silvanto is Finnish and adhere to the same Scandinavia design tradition as Bang & Olufsen, and he always been fascinated with the company's products.     "Bang & Olufsen has been pioneering technology and design for almost a century and that combination is unique. I still remember my first experience with a product when I was a child, and I am both excited and humble about joining this iconic company," said Miklu Silvanto. "Together with the rest of the team, I hope to utilise my capabilities to enhance the whole customer experience and build the products and services of the future, while staying true to the brand's legacy and strong Scandinavian design tradition."     Bang & Olufsen will continue to work closely with external designers when developing new products. Miklu Silvanto will join on Monday 15 March 2021 and work out of Bang & Olufsen's offices in Copenhagen, Denmark. Miklu Silvanto is named Chief Design Officer for the Danish audio brand. He comes with extensive experience in design and technology from, among other, Apple.     Bang & Olufsen has appointed Miklu Silvanto as Senior Vice President and Chief Design Officer. He will become member of the company's global leadership team and report to CEO Kristian Teär.     Miklu Silvanto has extensive experience in technology and industrial design. Miklu Silvanto spent nearly a decade working in Apple's industrial design team where he helped create some of their most iconic consumer products. Most recently he has worked for Gemic and AirBnB.     At Bang & Olufsen, Miklu Silvanto will be responsible for driving the company's design team and creating the next generation of iconic Bang & Olufsen products, and CEO Kristian Teär is pleased to welcome Miklu Silvanto to the team.     "Miklu has a strong track record of leading technology and design teams that deliver outstanding experiences across products and services," said Kristian Teär. "He shares our values, commitment to innovation, and our ambition to create products that our customers fall in love with." We have a very strong portfolio today with many award-winning products, but it is a key strategic priority for us to make sure that we also have a portfolio which is fit for the future. Our design team plays a key role in ensuring that, and that is why we are also elevating the role into our global leadership team and are bringing Miklu onboard to lead the effort," said Kristian Teär.     Miklu Silvanto is Finnish and adhere to the same Scandinavia design tradition as Bang & Olufsen, and he always been fascinated with the company's products.     "Bang & Olufsen has been pioneering technology and design for almost a century and that combination is unique. I still remember my first experience with a product when I was a child, and I am both excited and humble about joining this iconic company," said Miklu Silvanto. "Together with the rest of the team, I hope to utilise my capabilities to enhance the whole customer experience and build the products and services of the future, while staying true to the brand's legacy and strong Scandinavian design tradition."     Bang & Olufsen will continue to work closely with external designers when developing new products. Miklu Silvanto will join on Monday 15 March 2021 and work out of Bang & Olufsen's offices in Copenhagen, Denmark.

Samsung’s Wildlife Watch Invites You to Become a Virtual Ranger and Watch Over Endangered Animals Live From the African Bush
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Samsung’s Wildlife Watch Invites You to Become a Virtual Ranger and Watch Over Endangered Animals Live From the African Bush

Gadgets Today Samsung announced the launch of Wildlife Watch, an ambitious new pilot that is using technology to help fight back against poaching in the African Bush. The pro-grade cameras in Samsung Galaxy S20 FE handsets will film live footage that will be streamed 24/7 from the Balule Nature Reserve in South Africa, part of the Kruger National Park. Everyone is invited to Take the Watch and become a virtual ranger, helping to protect endangered animals from poaching by monitoring them in their natural habitat and enjoy live sightings of these spectacular animals from home.     Samsung has joined forces with African technology pioneer Africam to reimagine one of its latest Galaxy mobile devices in an initiative that uses technology to help make the world a better place. Africam’s profit for purpose model means they charitably support The Black Mamba Anti-Poaching Unit; an all-female troop who use non-violent methods to prevent poaching, which has surged during the pandemic as illegal hunters take advantage of the sudden fall in tourism. Through the Wildlife Watch initiative viewers will be closer to the work of the rangers, see the animals they protect and have the opportunity to donate to support them.     South Korean born, Berlin Based DJ, producer, and fashion designer Peggy Gou, who loves animals – especially giraffes – is fronting the initiative to champion and encourage people to take part, take the watch and raise awareness.     Four Samsung Galaxy S20 FE handsets have been installed as additional cameras in the bush, boosting the reach of the existing Africam infrastructure in the Balule Nature Reserve by over half for the duration of the pilot. The pro-grade camera in each handset is being used to film animals for the live stream. Supporting the rangers in their daily tasks, the bigger pixels, enhanced camera AI and 30x Space Zoom including 3 x Optical Zoom in the handsets have improved the quality of the photos the Black Mambas are able to take whilst on patrol. From a distance and even in low light and the unreliable conditions of the bush they can send clear and detailed images back to their base as evidence for investigations into poaching activity.     A camouflaged jeep fitted with a Samsung Galaxy S20 FE will also be used by the rangers for surveillance patrols, and the live streamed action will bring you closer to the rangers and their daily experiences.     Samsung’s Galaxy upcycling programme aims to solve social needs, lengthen product lifecycles, and reduce waste by reimagining phones into new roles. Repurposing existing products to serve a critical new function is a great way to avoid needing to create new products. As part of the Wildlife Watch initiative Samsung handsets are being redeployed by the rangers as CCTV cameras for perimeter fences, as well as adding crucial tech support to improve the rangers’ daily patrols.     By becoming a virtual ranger and taking the watch on wildlife-watch.com, you can alert rangers if you see animals in danger or signs of poaching, share what you see via snapshots on social to encourage others to take part and donate to The Black Mamba Anti-Poaching Unit. With different camera views it’s never the same watch twice, and you might witness elephants, lions and even giraffes in the wild from your sofa.     Animal loving DJ, producer, and fashion designer Peggy Gou, said, “We all love these magnificent animals, but the harsh reality is poaching is on the rise all across Africa. It’s amazing to think a device we use every day can help tackle such an important issue. The ability to become a virtual ranger and support the incredible real-life rangers battling against poaching, is really exciting.”     Mark Notton, Senior Director Mobile, Samsung Europe said, “As our lives have become more virtual, the power that technology has to bring people together to do something good and for the benefit of everyone has never been clearer. Wildlife Watch is a truly exciting pilot, and by repurposing one of our latest handsets in this way, we hope increased eyes on these incredible animals will not only support existing surveillance and raise awareness but bring pleasure by letting people see and learn more about wildlife from home.”   Committed to using technology as an instrument for good, Wildlife Watch supports The 2030 Agenda for Sustainable Development, a plan adopted by 193 United Nations Members, by addressing Sustainable Development Goal 15 – Life on Land – of the United Nations’ Sustainable Development Goals. Samsung has collaborated with the United Nations Development Programme (UNDP) to launch an education and donation-based mobile app – Samsung Global Goals. Currently on 100M+ Galaxy smartphones worldwide it has raised more than $1.5M in donations for the UNDP and provides millions of individuals the opportunity to make the world a better place and take action to achieve the 17 Global Goals.     Wildlife Watch will be live for two months (3rd March – 2nd May 2021). During which time, Samsung hopes to bring many people’s eyes back to the animals that have been forgotten during the pandemic. To watch the live stream and help protect vulnerable animals, go to wildlife-watch.com. Today Samsung announced the launch of Wildlife Watch, an ambitious new pilot that is using technology to help fight back against poaching in the African Bush. The pro-grade cameras in Samsung Galaxy S20 FE handsets will film live footage that will be streamed 24/7 from the Balule Nature Reserve in South Africa, part of the Kruger National Park. Everyone is invited to Take the Watch and become a virtual ranger, helping to protect endangered animals from poaching by monitoring them in their natural habitat and enjoy live sightings of these spectacular animals from home.     Samsung has joined forces with African technology pioneer Africam to reimagine one of its latest Galaxy mobile devices in an initiative that uses technology to help make the world a better place. Africam’s profit for purpose model means they charitably support The Black Mamba Anti-Poaching Unit; an all-female troop who use non-violent methods to prevent poaching, which has surged during the pandemic as illegal hunters take advantage of the sudden fall in tourism. Through the Wildlife Watch initiative viewers will be closer to the work of the rangers, see the animals they protect and have the opportunity to donate to support them.     South Korean born, Berlin Based DJ, producer, and fashion designer Peggy Gou, who loves animals – especially giraffes – is fronting the initiative to champion and encourage people to take part, take the watch and raise awareness.     Four Samsung Galaxy S20 FE handsets have been installed as additional cameras in the bush, boosting the reach of the existing Africam infrastructure in the Balule Nature Reserve by over half for the duration of the pilot. The pro-grade camera in each handset is being used to film animals for the live stream. Supporting the rangers in their daily tasks, the bigger pixels, enhanced camera AI and 30x Space Zoom including 3 x Optical Zoom in the handsets have improved the quality of the photos the Black Mambas are able to take whilst on patrol. From a distance and even in low light and the unreliable conditions of the bush they can send clear and detailed images back to their base as evidence for investigations into poaching activity.     A camouflaged jeep fitted with a Samsung Galaxy S20 FE will also be used by the rangers for surveillance patrols, and the live streamed action will bring you closer to the rangers and their daily experiences.     Samsung’s Galaxy upcycling programme aims to solve social needs, lengthen product lifecycles, and reduce waste by reimagining phones into new roles. Repurposing existing products to serve a critical new function is a great way to avoid needing to create new products. As part of the Wildlife Watch initiative Samsung handsets are being redeployed by the rangers as CCTV cameras for perimeter fences, as well as adding crucial tech support to improve the rangers’ daily patrols.     By becoming a virtual ranger and taking the watch on wildlife-watch.com, you can alert rangers if you see animals in danger or signs of poaching, share what you see via snapshots on social to encourage others to take part and donate to The Black Mamba Anti-Poaching Unit. With different camera views it’s never the same watch twice, and you might witness elephants, lions and even giraffes in the wild from your sofa.     Animal loving DJ, producer, and fashion designer Peggy Gou, said, “We all love these magnificent animals, but the harsh reality is poaching is on the rise all across Africa. It’s amazing to think a device we use every day can help tackle such an important issue. The ability to become a virtual ranger and support the incredible real-life rangers battling against poaching, is really exciting.”     Mark Notton, Senior Director Mobile, Samsung Europe said, “As our lives have become more virtual, the power that technology has to bring people together to do something good and for the benefit of everyone has never been clearer. Wildlife Watch is a truly exciting pilot, and by repurposing one of our latest handsets in this way, we hope increased eyes on these incredible animals will not only support existing surveillance and raise awareness but bring pleasure by letting people see and learn more about wildlife from home.”   Committed to using technology as an instrument for good, Wildlife Watch supports The 2030 Agenda for Sustainable Development, a plan adopted by 193 United Nations Members, by addressing Sustainable Development Goal 15 – Life on Land – of the United Nations’ Sustainable Development Goals. Samsung has collaborated with the United Nations Development Programme (UNDP) to launch an education and donation-based mobile app – Samsung Global Goals. Currently on 100M+ Galaxy smartphones worldwide it has raised more than $1.5M in donations for the UNDP and provides millions of individuals the opportunity to make the world a better place and take action to achieve the 17 Global Goals.     Wildlife Watch will be live for two months (3rd March – 2nd May 2021). During which time, Samsung hopes to bring many people’s eyes back to the animals that have been forgotten during the pandemic. To watch the live stream and help protect vulnerable animals, go to wildlife-watch.com.

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