G-STAR RAW TUTU EXHIBITED AT MAISON AMSTERDAM
The Safe Distance denim tutu found a new home at the fashion exhibition ‘Maison Amsterdam’. Created in lockdown, exhibited now the world has opened again at De Nieuwe Kerk Amsterdam.
G-Star RAW and the Dutch National Ballet have proudly beenselected to showcase at the grand fashion exhibition ‘Maison Amsterdam’ now in De NieuweKerk Amsterdam. The exhibition is open for public until April 2022 and presents over 150 creations, historical and contemporary, that tell stories of Amsterdam as a fashion capital. After gaining various awards for the Social Distance Ballet Campaign, the denim tutu will be shown as part of the exhibition. G-Star will honourably be exhibited with a multitude of internationally renowned Dutch designers such as Iris van Herpen and Viktor & Rolf.
Award-winning Safe Distance Ballet Campaign:
In June 2020 whilst the world was in lockdown, G-Star RAW and the Dutch National Ballet joined forces for a unique collaboration in which the 'new reality', social distancing, was visualized in an artistic way. The classic and modern worlds were combined and we created a unique RAW Denim tutu with a diameter of 3 meters: literally showcasing the 1.5M distance everyone had to keep. The campaign showcased dancers of the ballet trying to find their way through the streets of Amsterdam to the stage, while keeping their distance and attracted by the music curated by Joris Voorn and the Dutch Ballet Orchestra.
Collaboration with Het National Ballet:
Remi Wörtmeyer – choreographer and soloist of Het National Ballet: “The tutu is the ultimatedistancing tool. With its over size, it causes the dancers to come up with solutions in navigating pathways, passing and moving together. As the dancers navigate their way through the city they dance the dance we have all experienced when we are passing people in the street and tryingto maintain the 1.5 meter distance.”
‘Maison Amsterdam’ is open for public until the 3rd of April 2022 at De Nieuwe Kerk, Dam, 1012NL Amsterdam.