G-STAR RAW PUSHES THE BOUNDARIES OF DENIM DESIGN WITH AI TECHNOLOGY

G-Star RAW has once again pushed the boundaries of denim design with its latest project involving artificial intelligence. G-Star RAW utilized AI to create 12 unique designs, with one of them being brought to life in the form of a RAW denim couture piece.

G-Star RAW is the first denim brand to actually create AI-designed garments in real life, and the Denim AI garment is a testament to the brand’s commitment to creating the future of denim. Innovation is ingrained in the G-Star DNA, and the use of AI in the design process showcases the brand’s willingness to embrace new technologies and push the limits of denim design.

The 12 unique designs were generated through AI, with the creative input of G-Star RAW’s design team. The resulting pieces are a unique combination of cutting-edge technology and timeless design, showcasing the brand’s expertise in creating high-quality denim garments.

The AI Denim Cape, made of Raw denim, is a one-of-a-kind piece that showcases the possibilities of AI in fashion design. It will be on display at a G-Star RAW store in Amsterdam, where customers can experience the future of denim firsthand.

The release of the AI-designed Denim Cape marks a new chapter in G-Star RAW’s legacy of innovation and dedication to pushing the boundaries of denim design.

Launching March 28th 2023 on g-star.com.

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