FRÉD EDITIONS IS A NEW OUTDOOR LABEL FOR ALL THE DAILY RIDES OF LIFE
FRÉD unites form function and aesthetics to be on the move
FRÉD editions is a curated outerwear label for all daily rides of life with inventive, liberating, solutions to make us move around freely. FRÉD was born in the time of the pandemic when we realized that nothing beats a hideout in nature. It became salient that our outdoor attire wasn’t always made to spend time in both city and in nature. FRÉD gathered a collective of designers to answer this design challenge: can form be united with function? Which design can set us free to do more of what we want?
FRÉD is there for everyone and is there to be worn, lived, and shared; FRÉD is gender-neutral but prefers not to label it as such, and this also includes conscious production. For years, Fredérique Verhaar witnessed how trends come and go, but how the industry doesn’t always succeed to work more responsibly with timeless designs. With FRÉD, Fredérique aims to re-unite conscious choices, longevity, unifying form and function, without any compromise. FRÉD is developed and made of sustainable materials such as: recycled nylon, plastic, and BCI cotton. In addition, all items are made in a limited edition, in line with FRÉD’s philosophy.