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MILEY CYRUS FRONTS NEW GUCCI FLORA GORGEOUS GARDENIA CAMPAIGN
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MILEY CYRUS FRONTS NEW GUCCI FLORA GORGEOUS GARDENIA CAMPAIGN

Beauty “Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire herand I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.” - Alessandro Michele     Gucci is pleased to announce the debut of multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus as the face of Gucci Flora Gorgeous Gardenia Eau de Parfum, a new fragrance by Creative Director Alessandro Michele.     With her distinctive individuality, she will be the protagonist in a series of images and a fanciful video,directed and shot by artist Petra Collins under Alessandro Michele’s creative direction, dedicated to the new scent.     The embodiment of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity, acting as a muse for the new joy-fueled fantasy land created by Gucci Beauty and inspired by her unique personality.     The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available from July 30th on gucci.com and starting August 1st in selected Gucci stores, retailers and perfumeries worldwide. Further updates on the fragrance and its campaign will be announced in the coming weeks. Follow @guccibeauty on Instagram to discover more.     #FloraFantasy “Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire herand I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.” - Alessandro Michele     Gucci is pleased to announce the debut of multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus as the face of Gucci Flora Gorgeous Gardenia Eau de Parfum, a new fragrance by Creative Director Alessandro Michele.     With her distinctive individuality, she will be the protagonist in a series of images and a fanciful video,directed and shot by artist Petra Collins under Alessandro Michele’s creative direction, dedicated to the new scent.     The embodiment of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity, acting as a muse for the new joy-fueled fantasy land created by Gucci Beauty and inspired by her unique personality.     The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available from July 30th on gucci.com and starting August 1st in selected Gucci stores, retailers and perfumeries worldwide. Further updates on the fragrance and its campaign will be announced in the coming weeks. Follow @guccibeauty on Instagram to discover more.     #FloraFantasy

YVES SAINT LAURENT BEAUTY PRESENTS: Y LE PARFUM STARRING LENNY KRAVITZ
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YVES SAINT LAURENT BEAUTY PRESENTS: Y LE PARFUM STARRING LENNY KRAVITZ

Fragrances PLAYING IT SAFE? ABSOLUTELY NOT. BELIEVE IN THE IMPROBABLE. PURSUE THE UNREACHABLE. YOU NEVER KNOW IT’S POSSIBLE UNTIL YOU DO IT. WHY NOT GIVE IT ALL YOU’VE GOT?     In 2017, Yves Saint Laurent Beauté took the first letter of its founder’s name, turned it into a question, and named a new scent after it... Because everything starts with a Y. Contrasting vivid radiance and addictive intensity, Y offers a striking new take on the fougère -- the most iconic masculine fragrance family --, composed by a true rock star among noses, the Master Perfumer Dominique Ropion (IFF). The Photographer: David Sims.   Today, with Y LE PARFUM, YSL Beauté pushes back the boundaries of masculine perfumery even further by exploring the intense shot of cleanness and sexiness of the fougère. Matching vibrant lavender against the strength of black cedarwood, Y’s richest variation yet is a forceful olfactive statement. An exceptional long-lastingness for an infinitely sexy and fresh sillage on the skin.   Intense? Absolutely. Edgy? The name says it all. Nothing but the boldest, most potent scent would dare to call itself Y LE PARFUM. It’s not a question. It’s an answer.     THE MAN Y: THE INDEPENDENT EXPERIMENTER   Y LE PARFUM captures the spirit of the Y man, embodied by Y’s iconic ambassador, rock legend Lenny Kravitz. A dreamer and risk-taker, an avid experimenter and multi-talented creator, always forging ahead on the path to self-accomplishment... Whatever he does, the Y LE PARFUM man is a total rock star. Absolutely free-spirited. Intensely independent. Never afraid to defy the status quo. Why not? He doesn’t care about other people’s judgment. Never afraid to experiment. To make unexpected choices. Because he collects experiences like badges of honor.   Here’s a man who lives to his own beat and does his own thing. Because he knows self-accomplishment comes from creating your own journey. Following your intuition. Being true to your music.     THE FRAGRANCE: CONTRASTED; SOPHISTICATED. THE ABSOLUTE FOUGÈRE   “With Y Le Parfum, I intensified Y EAU DE PARFUM’s strength and sensuality by heightening the contrast between the very sparkling opening and the deep, enveloping, almost powdery oriental drydown.” Dominique Ropion     Just like a visionary performer can interpret the same song in strikingly different ways, the Master Perfumer Dominique Ropion has created compelling variations of Y. Each with its distinctive feel, but the same strong identity: a contrast between clean and sensual. Yconic and edgy. Black & white. In Y LE PARFUM, he creates this contrast by playing off the radiance of lavender against the strength of cedarwood. Top-notch ingredients, exclusive to YSL Beauté, that give Y LE PARFUM its melody, underscored by the primal beat of incense, the olfactory signature of the Y variations. The composition opens with a soaring hook, as a crunchy green apple note reveals its fruity facet. Mouth- watering grapefruit introduces lemony ginger and elemi.     The energy of that upbeat accord is boosted by an overdose of aldehydes, molecules that smell of a freshly ironed white tee-shirt. Like the pulsing riff of an electric guitar, their metallic vibe resonates with the cool incense accord that runs through the scent. Floral, crisp, and minty, geranium extends the radiance of the sparkling opening as Y LE PARFUM segues into a more sensual mood.     Diva lavender heart and lavandin heart from France, both crafted for YSL to enhance the freshest, most seductive facets of the flowers, give Y’s fougère structure a uniquely rich, velvety texture. More intense than ever, the orange blossom accord, rounded out by coumarin, with its tones of almond, tobacco, and hay, perfect this interpretation of the most iconic of masculine fragrance families.     The mood gets darker as the bass vibes of another couture ingredient, Virginia Cedarwood Heart from USA, take over.     Classically used in masculine perfumery, Virginia cedarwood yields an essence that gives off the scent of a freshly sharpened pencil. To reveal its creamiest, warmest, most sensual facets, this oil is re-assembled through molecular distillation to whittle out its rougher notes. Sculpted and polished, the resulting essence, turns cedarwood oil into a streamlined, uniquely elegant material: Virginia cedarwood heart.     Deep and resonant, this potent cedar is bolstered by an Indonesian patchouli and dark, resinous olibanum essence, it brings a sensual dimension to the drydown of Y LE PARFUM.     Smooth elegance. Raw power. Why not give it all you’ve got? Experience Y LE PARFUM’s absolute intensity. Be YSL, absolutely.       In YSL Beauty’s new print campaign for Y, it is the iconic portrait of a rock star: Lenny Kravitz looking boldly, straight into the camera, elegantly holding his guitar, sharply dressed in his YSL suit... His charisma is captured by David Sims, an acclaimed fashion photographer whose impeccably cool credentials include i- D, where he debuted his career in 1985, The Face, Dazed and Confused, the US and French Vogue, W magazine, and Harper’s Bazaar. The Sheffield-born David Sims began his editorial career in 1985 shooting for i-D. Named Photographer of the Year in 1996 at the International Festival of Photography, David Sim’s work has been exhibited across the globe, with solo and group shows at the Museum of Contemporary Art Tokyo, the Fotomuseum Winterthur in Switzerland and the Institute of Contemporary Art in London, among others.     WHICH Y IS FOR YOU?   Y EAU FRAÎCHE (2020) expresses the first, energizing rush of creativity with a shot of crisp, icy lemon and geranium splashing against clean, strong peppermint and cedarwood. Find your freshness.   Y EAU DE TOILETTE INTENSE (2019) encapsulates the sense of rush just before a performance with a daring match of orange blossom and cocoa. Living for the thrill.   Y EAU DE TOILETTE (2017) layers crisp aldehydes and cool ginger over classic geranium, and the dark accent of incense over ambery wood. A perfect olfactory balance. Finding meaning in achievement.   Y EAU DE PARFUM (2018) is the darker take on the original fougère’s play on light and shadow. This iconic fragrance blends sensuous woods with sage and geranium, projecting a long-lasting trail infused with confidence and adrenaline. A feel-cool fragrance, the scent of accomplishment.   Y LE PARFUM joins a range of fragrances reinventing fougère, the most iconic genre in men’s perfumery. A new step in self accomplishment. Diva lavender heart and lavandin heart from France, give a uniquely rich, velvety texture. And everything gets darker with Virginia Cedarwood Heart from USA, the deepest, most resonant, and sensual character of the wood. PLAYING IT SAFE? ABSOLUTELY NOT. BELIEVE IN THE IMPROBABLE. PURSUE THE UNREACHABLE. YOU NEVER KNOW IT’S POSSIBLE UNTIL YOU DO IT. WHY NOT GIVE IT ALL YOU’VE GOT?     In 2017, Yves Saint Laurent Beauté took the first letter of its founder’s name, turned it into a question, and named a new scent after it... Because everything starts with a Y. Contrasting vivid radiance and addictive intensity, Y offers a striking new take on the fougère -- the most iconic masculine fragrance family --, composed by a true rock star among noses, the Master Perfumer Dominique Ropion (IFF). The Photographer: David Sims.   Today, with Y LE PARFUM, YSL Beauté pushes back the boundaries of masculine perfumery even further by exploring the intense shot of cleanness and sexiness of the fougère. Matching vibrant lavender against the strength of black cedarwood, Y’s richest variation yet is a forceful olfactive statement. An exceptional long-lastingness for an infinitely sexy and fresh sillage on the skin.   Intense? Absolutely. Edgy? The name says it all. Nothing but the boldest, most potent scent would dare to call itself Y LE PARFUM. It’s not a question. It’s an answer.     THE MAN Y: THE INDEPENDENT EXPERIMENTER   Y LE PARFUM captures the spirit of the Y man, embodied by Y’s iconic ambassador, rock legend Lenny Kravitz. A dreamer and risk-taker, an avid experimenter and multi-talented creator, always forging ahead on the path to self-accomplishment... Whatever he does, the Y LE PARFUM man is a total rock star. Absolutely free-spirited. Intensely independent. Never afraid to defy the status quo. Why not? He doesn’t care about other people’s judgment. Never afraid to experiment. To make unexpected choices. Because he collects experiences like badges of honor.   Here’s a man who lives to his own beat and does his own thing. Because he knows self-accomplishment comes from creating your own journey. Following your intuition. Being true to your music.     THE FRAGRANCE: CONTRASTED; SOPHISTICATED. THE ABSOLUTE FOUGÈRE   “With Y Le Parfum, I intensified Y EAU DE PARFUM’s strength and sensuality by heightening the contrast between the very sparkling opening and the deep, enveloping, almost powdery oriental drydown.” Dominique Ropion     Just like a visionary performer can interpret the same song in strikingly different ways, the Master Perfumer Dominique Ropion has created compelling variations of Y. Each with its distinctive feel, but the same strong identity: a contrast between clean and sensual. Yconic and edgy. Black & white. In Y LE PARFUM, he creates this contrast by playing off the radiance of lavender against the strength of cedarwood. Top-notch ingredients, exclusive to YSL Beauté, that give Y LE PARFUM its melody, underscored by the primal beat of incense, the olfactory signature of the Y variations. The composition opens with a soaring hook, as a crunchy green apple note reveals its fruity facet. Mouth- watering grapefruit introduces lemony ginger and elemi.     The energy of that upbeat accord is boosted by an overdose of aldehydes, molecules that smell of a freshly ironed white tee-shirt. Like the pulsing riff of an electric guitar, their metallic vibe resonates with the cool incense accord that runs through the scent. Floral, crisp, and minty, geranium extends the radiance of the sparkling opening as Y LE PARFUM segues into a more sensual mood.     Diva lavender heart and lavandin heart from France, both crafted for YSL to enhance the freshest, most seductive facets of the flowers, give Y’s fougère structure a uniquely rich, velvety texture. More intense than ever, the orange blossom accord, rounded out by coumarin, with its tones of almond, tobacco, and hay, perfect this interpretation of the most iconic of masculine fragrance families.     The mood gets darker as the bass vibes of another couture ingredient, Virginia Cedarwood Heart from USA, take over.     Classically used in masculine perfumery, Virginia cedarwood yields an essence that gives off the scent of a freshly sharpened pencil. To reveal its creamiest, warmest, most sensual facets, this oil is re-assembled through molecular distillation to whittle out its rougher notes. Sculpted and polished, the resulting essence, turns cedarwood oil into a streamlined, uniquely elegant material: Virginia cedarwood heart.     Deep and resonant, this potent cedar is bolstered by an Indonesian patchouli and dark, resinous olibanum essence, it brings a sensual dimension to the drydown of Y LE PARFUM.     Smooth elegance. Raw power. Why not give it all you’ve got? Experience Y LE PARFUM’s absolute intensity. Be YSL, absolutely.       In YSL Beauty’s new print campaign for Y, it is the iconic portrait of a rock star: Lenny Kravitz looking boldly, straight into the camera, elegantly holding his guitar, sharply dressed in his YSL suit... His charisma is captured by David Sims, an acclaimed fashion photographer whose impeccably cool credentials include i- D, where he debuted his career in 1985, The Face, Dazed and Confused, the US and French Vogue, W magazine, and Harper’s Bazaar. The Sheffield-born David Sims began his editorial career in 1985 shooting for i-D. Named Photographer of the Year in 1996 at the International Festival of Photography, David Sim’s work has been exhibited across the globe, with solo and group shows at the Museum of Contemporary Art Tokyo, the Fotomuseum Winterthur in Switzerland and the Institute of Contemporary Art in London, among others.     WHICH Y IS FOR YOU?   Y EAU FRAÎCHE (2020) expresses the first, energizing rush of creativity with a shot of crisp, icy lemon and geranium splashing against clean, strong peppermint and cedarwood. Find your freshness.   Y EAU DE TOILETTE INTENSE (2019) encapsulates the sense of rush just before a performance with a daring match of orange blossom and cocoa. Living for the thrill.   Y EAU DE TOILETTE (2017) layers crisp aldehydes and cool ginger over classic geranium, and the dark accent of incense over ambery wood. A perfect olfactory balance. Finding meaning in achievement.   Y EAU DE PARFUM (2018) is the darker take on the original fougère’s play on light and shadow. This iconic fragrance blends sensuous woods with sage and geranium, projecting a long-lasting trail infused with confidence and adrenaline. A feel-cool fragrance, the scent of accomplishment.   Y LE PARFUM joins a range of fragrances reinventing fougère, the most iconic genre in men’s perfumery. A new step in self accomplishment. Diva lavender heart and lavandin heart from France, give a uniquely rich, velvety texture. And everything gets darker with Virginia Cedarwood Heart from USA, the deepest, most resonant, and sensual character of the wood.

 VIKTOR & ROLF PRESENT THE NEW SPICEBOMB INFRARED
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VIKTOR & ROLF PRESENT THE NEW SPICEBOMB INFRARED

Fragrances Bare skin, glowing in the dark with infrared light. Burning with yearning. Pulsating.   This is your body. Indulge. Surrender.   Turn up the heat. Pearls of sweat slowly running down your torso. Heavy breathing.   Faster. Harder. Hotter.   Unleash your lust. Go. Let yourself go.   Spicebomb Infrared The new Eau de Toilette for men by Viktor&Rolf.     With SPICEBOMB INFRARED, Viktor&Rolf have decided to turn up the heat. It’s the hottest iteration of Spicebomb yet, both literally — its key note is one of the world’s spiciest chili peppers — and figuratively — the campaign visuals are absolutely sizzling.     #TURNUPTHEHEAT #SPICEBOMBINFRARED @VIKTORANDROLF_FRAGRANCES Bare skin, glowing in the dark with infrared light. Burning with yearning. Pulsating.   This is your body. Indulge. Surrender.   Turn up the heat. Pearls of sweat slowly running down your torso. Heavy breathing.   Faster. Harder. Hotter.   Unleash your lust. Go. Let yourself go.   Spicebomb Infrared The new Eau de Toilette for men by Viktor&Rolf.     With SPICEBOMB INFRARED, Viktor&Rolf have decided to turn up the heat. It’s the hottest iteration of Spicebomb yet, both literally — its key note is one of the world’s spiciest chili peppers — and figuratively — the campaign visuals are absolutely sizzling.     #TURNUPTHEHEAT #SPICEBOMBINFRARED @VIKTORANDROLF_FRAGRANCES

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LIBRE EAU DE TOILETTE is the new fragrance by Yves Saint Laurent, starring DUA LIPA
1424

LIBRE EAU DE TOILETTE is the new fragrance by Yves Saint Laurent, starring DUA LIPA

Fragrances Free. That’s the one word that defines Yves Saint Laurent. Always on the edge. Experimenting without constraints. Breaking boundaries. Fearlessly self-confident, the couturier dared to bare it all in 1971, in an intimate, provocative nude portrait advertising his first masculine scent. Nude: the ultimate gesture of self- esteem from the man who lived by the motto TOUT, MAIS TERRIBLEMENT – “Everything, but with excess”. And for the women he inspires.     With Libre, Yves Saint Laurent Beauté offers the YSL woman the same unfettered freedom to blaze with irreverence and desire. Sexy. Sensual. Assertive. From the depths of her burning heart to the shivering sensuality of her glowing skin, the Libre woman stretches the frontiers of femininity.     And no one could embody this fiery, dauntless, and uncompromising femininity with more authenticity than Dua Lipa. A glamorous, confident beauty famed for her bold fashion statements, the young singer- songwriter – a cultural definer and one of the most streamed artists in the world – has been the face and voice of Libre Eau de Parfum since 2019.     Today, Libre Eau de Toilette unveils a new, more intimate facet of Dua Lipa’s fierce femininity, defiantly offering her naked skin to the sun in an exhilarating, hedonistic statement of freedom – but always with a couture edge.     Walking the line between the masculine and the feminine, the new fragrance composed by Anne Flipo and Carlos Benaïm is everything that makes Libre Eau de Parfum so It-conic. But reinterpreted with a bright, fresh sensuality that makes it more dazzling and skin-enveloping than ever, its delicate light golden pink nuance undressed in all its sexy glory by a new, taller iteration of Libre’s It-couture bottle.     Infusing a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. The caress of the sun and the freshness of water. A sexy fusion of scent and bare flesh, expressing today’s need for more transparency and human connection.     Because freedom is more relevant now than it ever was. It resonates in a personal, emotional, intimate manner. More than a state of mind, it’s a way to live. To feel everything on your skin. To embrace who you are, your emotions, your desires. Burning bright. Feeling right. Smelling marvelous all the while, in the radiant sillage of Libre Eau de Toilette...     In 2021, dare to unveil your fire. Experience the excitement. The sexy cool frisson of exposure.       With Libre Eau de Toilette, Yves Saint Laurent Beauté’s iconic scent unveils its freshest, brightest, most feminine interpretation yet, expressed by its delicate light golden pink colour inspired by the iconic nude nuance of the Saint Laurent collections.     The thrilling ad campaign for Libre Eau de Toilette reunites the cutting-edge, award-winning L.A.-based director and photographer Nabil and the bold new voice of pop music. The quintessential Libre woman: Dua Lipa. Free. That’s the one word that defines Yves Saint Laurent. Always on the edge. Experimenting without constraints. Breaking boundaries. Fearlessly self-confident, the couturier dared to bare it all in 1971, in an intimate, provocative nude portrait advertising his first masculine scent. Nude: the ultimate gesture of self- esteem from the man who lived by the motto TOUT, MAIS TERRIBLEMENT – “Everything, but with excess”. And for the women he inspires.     With Libre, Yves Saint Laurent Beauté offers the YSL woman the same unfettered freedom to blaze with irreverence and desire. Sexy. Sensual. Assertive. From the depths of her burning heart to the shivering sensuality of her glowing skin, the Libre woman stretches the frontiers of femininity.     And no one could embody this fiery, dauntless, and uncompromising femininity with more authenticity than Dua Lipa. A glamorous, confident beauty famed for her bold fashion statements, the young singer- songwriter – a cultural definer and one of the most streamed artists in the world – has been the face and voice of Libre Eau de Parfum since 2019.     Today, Libre Eau de Toilette unveils a new, more intimate facet of Dua Lipa’s fierce femininity, defiantly offering her naked skin to the sun in an exhilarating, hedonistic statement of freedom – but always with a couture edge.     Walking the line between the masculine and the feminine, the new fragrance composed by Anne Flipo and Carlos Benaïm is everything that makes Libre Eau de Parfum so It-conic. But reinterpreted with a bright, fresh sensuality that makes it more dazzling and skin-enveloping than ever, its delicate light golden pink nuance undressed in all its sexy glory by a new, taller iteration of Libre’s It-couture bottle.     Infusing a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. The caress of the sun and the freshness of water. A sexy fusion of scent and bare flesh, expressing today’s need for more transparency and human connection.     Because freedom is more relevant now than it ever was. It resonates in a personal, emotional, intimate manner. More than a state of mind, it’s a way to live. To feel everything on your skin. To embrace who you are, your emotions, your desires. Burning bright. Feeling right. Smelling marvelous all the while, in the radiant sillage of Libre Eau de Toilette...     In 2021, dare to unveil your fire. Experience the excitement. The sexy cool frisson of exposure.       With Libre Eau de Toilette, Yves Saint Laurent Beauté’s iconic scent unveils its freshest, brightest, most feminine interpretation yet, expressed by its delicate light golden pink colour inspired by the iconic nude nuance of the Saint Laurent collections.     The thrilling ad campaign for Libre Eau de Toilette reunites the cutting-edge, award-winning L.A.-based director and photographer Nabil and the bold new voice of pop music. The quintessential Libre woman: Dua Lipa.

ETRO UNVEILS WHITE MAGNOLIA THE NEW FRAGRANCE DEDICATED TO SPRING
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ETRO UNVEILS WHITE MAGNOLIA THE NEW FRAGRANCE DEDICATED TO SPRING

Fragrances ETRO launches White Magnolia, a hymn to the beauty and wonder of nature where the brightness of flowers blends with creamy tones of musk and the enveloping warmth of boiseé notes.     Created in collaboration with maître parfumeur Olivier Cresp (Firmenich), the new Eau de Parfum celebrates springtime by unveiling a precious balance between natural raw materials extracted in full respect for the environment and man, and refined molecules derived from the most advanced scientific research.     Tradition and innovation come together in a sophisticated and attractive floral musk composition, an unprecedented flowering of petals enhanced by a harmonious combination of pure and modern ingredients. Calabrian bergamot evokes the Mediterranean's atmosphere with the sparkling vivacity of freshly picked citrus fruits, complimented by the amber elegance of cedar wood. At the heart of the fragrance, the fresh floral accord of magnolia interlaces with the luminous transparency of hellebore. White woods give brilliance and sensuality to the structure while the creaminess of musk releases a sweet and deep caress in the air.     White Magnolia Eau de Parfum comes in a 100ml flacon decorated with theiconic Paisley motif embossed on the bottle’s glass transparency and gold- finished cap. The fragrance is enclosed in luxurious packaging adorned with ETRO's archival fabrics for a unique and exclusive collector's item. The new ETRO Eau de Parfum is now available on etro.com, at ETRO boutiques, selected department stores, and specialized perfumeries. ETRO launches White Magnolia, a hymn to the beauty and wonder of nature where the brightness of flowers blends with creamy tones of musk and the enveloping warmth of boiseé notes.     Created in collaboration with maître parfumeur Olivier Cresp (Firmenich), the new Eau de Parfum celebrates springtime by unveiling a precious balance between natural raw materials extracted in full respect for the environment and man, and refined molecules derived from the most advanced scientific research.     Tradition and innovation come together in a sophisticated and attractive floral musk composition, an unprecedented flowering of petals enhanced by a harmonious combination of pure and modern ingredients. Calabrian bergamot evokes the Mediterranean's atmosphere with the sparkling vivacity of freshly picked citrus fruits, complimented by the amber elegance of cedar wood. At the heart of the fragrance, the fresh floral accord of magnolia interlaces with the luminous transparency of hellebore. White woods give brilliance and sensuality to the structure while the creaminess of musk releases a sweet and deep caress in the air.     White Magnolia Eau de Parfum comes in a 100ml flacon decorated with theiconic Paisley motif embossed on the bottle’s glass transparency and gold- finished cap. The fragrance is enclosed in luxurious packaging adorned with ETRO's archival fabrics for a unique and exclusive collector's item. The new ETRO Eau de Parfum is now available on etro.com, at ETRO boutiques, selected department stores, and specialized perfumeries.

LOEWE PRESENTS PAULA’S IBIZA EAU DE TOILETTE "OLFACTORY ESCAPISM"
1400

LOEWE PRESENTS PAULA’S IBIZA EAU DE TOILETTE "OLFACTORY ESCAPISM"

Fragrances Paula's Ibiza Eau de Toilette is a scent designed to recreate the spirit of letting go associated with the unique island of Ibiza at any given moment and place.     Launched in 2020 and returning for another summer season, the EDT is a universal fragrance for both men and women that adds a sensual, olfactory dimension to LOEWE’s annual Paula’s Ibiza capsule collection of ready-to-wear, bags and accessories; a range that’s designed to carry a relaxed, Balearic beachside spirit into the everyday.     Created in collaboration between LOEWE’s creative director, Jonathan Anderson, and in-house perfumier, Nuria Cruelles, Paula’s Ibiza EDT evokes escapism and joy through the senses: a memorable, transportive experience where the beach becomes both a place and an attitude.     ‘The perfume was created to encapsulate Paula’s Ibiza’s barefoot, bohemian vibes where effortlessness and optimism go hand in hand ’ – says J. Anderson.     The composition layers tropical top notes of coconut water, bright green galbanum and Madagascan mandarin oil with heart notes of driftwood, sand lily and frangipane, grounded by vanilla absolute, Sulawesi patchouli oil and warm ambergris at the base. It’s a scent suffused with spontaneity, hedonism and carefree spirit: escapism bottled.     And the bottle itself hypes the sense of hedonism: a rainbow-coloured ombré cylinder, with a glossy sky blue cap that invites the slippery touch of sun-creamed fingers. The box is embellished with an archive print designed by original Paula’s Ibiza boutique owners, Armin Heinemann and Stuart Rudnick, depicting mermaids frolicking with sea horses, swimming amongst seaweed and scarlet coral reef.     Full of freedom and positive energy, the campaign stills and film are themed ‘Locomia’, shot on location in Mexico by long-time LOEWE collaborator Gray Sorrenti. We see models dancing together, skateboarding, exploring the town and feeling the sun on their faces. The colourful scenes, vibrant clothing and playful, uninhibited action encapsulate Ibiza’s liberating spirit.     Through the additional Paula’s Ibiza EDT campaign images, we continue our journey through colour, back to LOEWE’s roots in craft. Gray Sorrenti’s studio shoot of models Mona Tougaard and Fernando Lindez entwined against a white backdrop joined by acid-bright still-lifes of handmade papier maché fruits and vegetables: Mexican folk art-inspired pieces arranged in the distinctive stacked arrangements of the photographer, Nacho Alegre.     In-store, to celebrate Paula’s Ibiza’s seasonal return, the windows will be dressed with artisan-crafted animal busts by Spanish straw artist, Javier S. Medina, in reference to the highly crafted nature of the fragrance and the interior decorations that adorn Ibizan fincas.     As an olfactory accessory to the vibrant ready-to-wear styles of Paula’s Ibiza, the Paula’s Ibiza EDT is a sunny, irreverent and optimistic one, with an ultimately simple message: that your mind can always travel, carried away by your senses.     @LOEWE_PERFUMES #LOEWEpaulas #LOEWEperfumes Paula's Ibiza Eau de Toilette is a scent designed to recreate the spirit of letting go associated with the unique island of Ibiza at any given moment and place.     Launched in 2020 and returning for another summer season, the EDT is a universal fragrance for both men and women that adds a sensual, olfactory dimension to LOEWE’s annual Paula’s Ibiza capsule collection of ready-to-wear, bags and accessories; a range that’s designed to carry a relaxed, Balearic beachside spirit into the everyday.     Created in collaboration between LOEWE’s creative director, Jonathan Anderson, and in-house perfumier, Nuria Cruelles, Paula’s Ibiza EDT evokes escapism and joy through the senses: a memorable, transportive experience where the beach becomes both a place and an attitude.     ‘The perfume was created to encapsulate Paula’s Ibiza’s barefoot, bohemian vibes where effortlessness and optimism go hand in hand ’ – says J. Anderson.     The composition layers tropical top notes of coconut water, bright green galbanum and Madagascan mandarin oil with heart notes of driftwood, sand lily and frangipane, grounded by vanilla absolute, Sulawesi patchouli oil and warm ambergris at the base. It’s a scent suffused with spontaneity, hedonism and carefree spirit: escapism bottled.     And the bottle itself hypes the sense of hedonism: a rainbow-coloured ombré cylinder, with a glossy sky blue cap that invites the slippery touch of sun-creamed fingers. The box is embellished with an archive print designed by original Paula’s Ibiza boutique owners, Armin Heinemann and Stuart Rudnick, depicting mermaids frolicking with sea horses, swimming amongst seaweed and scarlet coral reef.     Full of freedom and positive energy, the campaign stills and film are themed ‘Locomia’, shot on location in Mexico by long-time LOEWE collaborator Gray Sorrenti. We see models dancing together, skateboarding, exploring the town and feeling the sun on their faces. The colourful scenes, vibrant clothing and playful, uninhibited action encapsulate Ibiza’s liberating spirit.     Through the additional Paula’s Ibiza EDT campaign images, we continue our journey through colour, back to LOEWE’s roots in craft. Gray Sorrenti’s studio shoot of models Mona Tougaard and Fernando Lindez entwined against a white backdrop joined by acid-bright still-lifes of handmade papier maché fruits and vegetables: Mexican folk art-inspired pieces arranged in the distinctive stacked arrangements of the photographer, Nacho Alegre.     In-store, to celebrate Paula’s Ibiza’s seasonal return, the windows will be dressed with artisan-crafted animal busts by Spanish straw artist, Javier S. Medina, in reference to the highly crafted nature of the fragrance and the interior decorations that adorn Ibizan fincas.     As an olfactory accessory to the vibrant ready-to-wear styles of Paula’s Ibiza, the Paula’s Ibiza EDT is a sunny, irreverent and optimistic one, with an ultimately simple message: that your mind can always travel, carried away by your senses.     @LOEWE_PERFUMES #LOEWEpaulas #LOEWEperfumes

MARY KATRANTZOU & BVLGARI COLLABORATE ON AN EXCLUSIVE CAPSULE EDITION FRAGRANCE
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MARY KATRANTZOU & BVLGARI COLLABORATE ON AN EXCLUSIVE CAPSULE EDITION FRAGRANCE

Fragrances The bold creative vision of the Roman Jeweller and the unlimited imagination of London-based Greek fashion designer Mary Katrantzou collide in an exciting collaboration ranging from Leather Goods and Textiles to the realm of Perfumery.      Writing a new chapter of the famed “Serpenti Through the Eyes of” saga and introducing the Omnia Capsule Edition by Mary Katrantzou, she infuses her poetic and jubilant style into some of Bvlgari’s most emblematic lines.      A momentous creative encounter exuding with the unbridled exuberance of the Roman Maison and Mary Katrantzou’s uplifting and joyful approach to design.         #OmniaByMaryKatrantzou     Fashion designer Mary Katrantzou reimagines the Bvlgari Omnia universe as an optimistic and colorful dreamworld, collaborating with Master Perfumer Alberto Morillas on a new fragrance and bringing joy to the entire Omnia Collection.       MARY KATRANTZOU CREATES A CAPSULE EDITION FOR OMNIA     The Greek-born, London-based fashion designer Mary Katrantzou is recognized as the “queen of prints” for her exuberant and maximalist creations. Poetic and jubilant, she crafts joy with her visual narrative, bold hues and couture techniques.   Spreading positivity through her creations, her style is the perfect match for Bvlgari’s audacity and the brilliant colors of the Omnia universe.   Inspired by the joyful spirit, vibrant allure and unbridled exuberance of Omnia, fashion designer Mary Katrantzou created an exclusive new fragrance in collaboration with Master Perfumer Alberto Morillas. In this way, Omnia by Mary Katrantzou represents a dialogue between two worlds, one that is the product of shared synergy between the two creators whose bold visions align beautifully with each other and with Bvlgari’s unapologetically vibrant aesthetic.        OMNIA BY MARY KATRANTZOU FLORAL EAU DE PARFUM:  A COLORFUL BOUQUET OF JOY AND OPTIMISM     Captivated by the uplifting energy of nature’s most wondrous flowers, Mary Katrantzou created a world of reassuring and touchable joy.   Reminiscent of Mary Katrantzou’s childhood memories and conjuring Italy’s love affair with spectacular florals, Omnia by Mary Katrantzou is “a beautiful universe that awakens our olfactory and visual senses.”    That was what the designer had in mind as she embarked on the creative process of designing her first fragrance. She envisioned the olfactive emotion as its own universe of colours and flowers. In her imagination, the bottle became a sculptural vase, spilling over with a maximalist flower bouquet that encompasses every gorgeously crafted olfactive note from Master Perfumer Alberto Morillas.    The new fragrance is a caress to the soul and an infusion of optimism in everyday life, exploding with the brightness of Mandarin and accords of Gardenia and Fig Leaf. It is a celebration of life’s purest pleasures: an explosive flower bouquet, the smell of an unforgettable bloom, the joy of colors.   Omnia by Mary Katrantzou is experienced one step at a time: a journey that begins with the moment one encounters the packaging, continues when one holds the bottle in her hands, and culminates when scent meets skin and immerses its wearer in a full-color flash of florals. The bold creative vision of the Roman Jeweller and the unlimited imagination of London-based Greek fashion designer Mary Katrantzou collide in an exciting collaboration ranging from Leather Goods and Textiles to the realm of Perfumery.      Writing a new chapter of the famed “Serpenti Through the Eyes of” saga and introducing the Omnia Capsule Edition by Mary Katrantzou, she infuses her poetic and jubilant style into some of Bvlgari’s most emblematic lines.      A momentous creative encounter exuding with the unbridled exuberance of the Roman Maison and Mary Katrantzou’s uplifting and joyful approach to design.         #OmniaByMaryKatrantzou     Fashion designer Mary Katrantzou reimagines the Bvlgari Omnia universe as an optimistic and colorful dreamworld, collaborating with Master Perfumer Alberto Morillas on a new fragrance and bringing joy to the entire Omnia Collection.       MARY KATRANTZOU CREATES A CAPSULE EDITION FOR OMNIA     The Greek-born, London-based fashion designer Mary Katrantzou is recognized as the “queen of prints” for her exuberant and maximalist creations. Poetic and jubilant, she crafts joy with her visual narrative, bold hues and couture techniques.   Spreading positivity through her creations, her style is the perfect match for Bvlgari’s audacity and the brilliant colors of the Omnia universe.   Inspired by the joyful spirit, vibrant allure and unbridled exuberance of Omnia, fashion designer Mary Katrantzou created an exclusive new fragrance in collaboration with Master Perfumer Alberto Morillas. In this way, Omnia by Mary Katrantzou represents a dialogue between two worlds, one that is the product of shared synergy between the two creators whose bold visions align beautifully with each other and with Bvlgari’s unapologetically vibrant aesthetic.        OMNIA BY MARY KATRANTZOU FLORAL EAU DE PARFUM:  A COLORFUL BOUQUET OF JOY AND OPTIMISM     Captivated by the uplifting energy of nature’s most wondrous flowers, Mary Katrantzou created a world of reassuring and touchable joy.   Reminiscent of Mary Katrantzou’s childhood memories and conjuring Italy’s love affair with spectacular florals, Omnia by Mary Katrantzou is “a beautiful universe that awakens our olfactory and visual senses.”    That was what the designer had in mind as she embarked on the creative process of designing her first fragrance. She envisioned the olfactive emotion as its own universe of colours and flowers. In her imagination, the bottle became a sculptural vase, spilling over with a maximalist flower bouquet that encompasses every gorgeously crafted olfactive note from Master Perfumer Alberto Morillas.    The new fragrance is a caress to the soul and an infusion of optimism in everyday life, exploding with the brightness of Mandarin and accords of Gardenia and Fig Leaf. It is a celebration of life’s purest pleasures: an explosive flower bouquet, the smell of an unforgettable bloom, the joy of colors.   Omnia by Mary Katrantzou is experienced one step at a time: a journey that begins with the moment one encounters the packaging, continues when one holds the bottle in her hands, and culminates when scent meets skin and immerses its wearer in a full-color flash of florals.

Tom Ford launches his third expression in the Soleil franchise: Soleil Brûlant
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Tom Ford launches his third expression in the Soleil franchise: Soleil Brûlant

Beauty The new fragrance releases sun-kissed florals warmed by amber, conjuring a blazing encounter between gilded rays and bare skin.    The floral oriental scent is an invitation to an uninhibited summer, where high-shine solar brilliance mingles with the intense freshness of mandarin and bergamot. Spicy pink peppercorn gives way to an ornate and regal floral heart of jasmine sambac, tuberose and orange flower absolutes.   As the sun and body embrace, the warmth of decadent amber intensified by resins, woods, and black honey nectar exudes aseductive vapor. Invigorating coffee Arabica and tonka bean awaken the extravagant smokiness of incense, vetiver, and leather.     The Soleil collection is now available at de Bijenkorf, Douglas Kalverstraat, Parfumerie Marjo and online at www.douglas.nl.  The new fragrance releases sun-kissed florals warmed by amber, conjuring a blazing encounter between gilded rays and bare skin.    The floral oriental scent is an invitation to an uninhibited summer, where high-shine solar brilliance mingles with the intense freshness of mandarin and bergamot. Spicy pink peppercorn gives way to an ornate and regal floral heart of jasmine sambac, tuberose and orange flower absolutes.   As the sun and body embrace, the warmth of decadent amber intensified by resins, woods, and black honey nectar exudes aseductive vapor. Invigorating coffee Arabica and tonka bean awaken the extravagant smokiness of incense, vetiver, and leather.     The Soleil collection is now available at de Bijenkorf, Douglas Kalverstraat, Parfumerie Marjo and online at www.douglas.nl. 

On the Beach is the new fragrance by Louis Vuitton
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On the Beach is the new fragrance by Louis Vuitton

Fragrances Escape. In nite escape. Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.     And so came a four-time melody. Sun Song: the caress of a welcomed ray of sunshine.Cactus Garden: a promenade across an exotic patio.Afternoon Swim: a dive into an ocean of pleasure.California Dream: the enchantment of a sunset. On the Beach continues the great West Coast escape and completes this radiant collection. On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.   It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.   On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.   On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.” Escape. In nite escape. Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.     And so came a four-time melody. Sun Song: the caress of a welcomed ray of sunshine.Cactus Garden: a promenade across an exotic patio.Afternoon Swim: a dive into an ocean of pleasure.California Dream: the enchantment of a sunset. On the Beach continues the great West Coast escape and completes this radiant collection. On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.   It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.   On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.   On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.”

Westfield Mall of the Netherlands officially opened
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Westfield Mall of the Netherlands officially opened

Fashion Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic. Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic.

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