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 DISCOVER THE #FLORAFANTASY WITH MILEY CYRUS
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DISCOVER THE #FLORAFANTASY WITH MILEY CYRUS

Fragrances “Scents are discoveries and flowers in particular represent a world of infinite possibilities. Just as you enjoy discovering different notes from a bouquet for the campaign - in this case the Gardenia, whose fragrance is special, sensual and intense - I enjoyed creating a surreal and enchanting world around Miley Cyrus. creating a playful contrast between this artist with a rock 'n' roll spirit and a flowery universe." Alessandro Michele. Escape to a happy fantasy land with Gucci Flora Gorgeous Gardenia. Evolving into a new delightful Eau de Parfum, floral yet subtly sweet, Gucci Flora Gorgeous Gardenia will relaunch in August 2021 with #FloraFantasy, a campaign led by multi-platinum artist, songwriter and pioneer Miley Cyrus. In a fantasy world inspired by Japanese anime. The happy dreamscape is of a kawaii cuteness where there is more, more. Miley Cyrus, as the personification of her generation, speaks out about self-expression, optimism and authenticity. In a fantasy full of flowers and fluffy animals, Gucci Flora Gorgeous Gardenia takes center stage as the perfect expression of her cheerfulness and as the signature floral scent for all free spirits. Born in the same year (2021) that celebrates the house's 100th anniversary, Gucci Flora Gorgeous Gardenia Eau de Parfum debuts with a new silhouette in lacquered pink and the signature Flora pattern reimagined according to Alessandro Michele's vision. Gucci Flora Gorgeous Gardenia Eau de Parfum Gucci Flora Gorgeous Gardenia is relaunched with a new Eau de Parfum that reveals a more concentrated expression of the original Eau de Toilette. A cheerful floral signature, the fragrance is built around the Gardenia flower, admired since the dawn of time for its beauty and said to have been used in elixirs and magical potions in the past. Inspired by this legend and its mystical power, the beautiful White Gardenia Nut is blended with the sunny Jasmine Grandiflorum Absolute. The modern floral signature starts with a cheerful Pear Blossom accord that makes wearers happy, while a touch of the Brown Sugar accord adds a delicate sweetness to the scent trail.     The package Gucci Flora Gorgeous Gardenia comes in a new elongated bottle. The lacquered pink glass and the shiny gold-coloured cap make it a beauty object. A striking addition is the house's signature Flora pattern. This design has been redesigned and inspired by the vision of Alessandro Michele. The painting of colorful flowers created by artist Vittorio Accornero for Gucci in 1966 is a core part of the brand identity. A profusion of illustrated flowers and plants can be seen on both the bottle and the packaging as a pattern, while the packaging also consists of refined ribbed paper. The campaign “The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the floral world in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is rock 'n' roll and eclectic at the same time... Because who says someone with a rock 'n' roll attitude can't live in a flower world and symbol can stand for the Flora universe?” Alessandro Michele. Directed and shot by artist Petra Collins, the #FloraFantasy campaign is a journey through a candy-pink world, inspired by Japanese anime and full of pop references. Artist, actor, pioneer and philanthropist Miley Cyrus is the protagonist of the story and she surrounds herself with perfectly groomed white poodles and gentle Persian cats. We are invited into a house, complete with a white picket fence and neatly tended flower beds. She cuddles her animals in the garden before heading to the beach to play her electric guitar. Looking back at rock icons of the past and at the same time looking at the present, Miley is the perfect personification of a generation driven by authenticity and self-expression. Scenes colored in pinks and pastels create the surreal spirit of the film and draw the viewer into an anime dream, a Flora Fantasy that transitions from real life to another dimension. As Miley transforms into an illustrated character, the viewer is transported to an imaginative world where nature comes to life. Miley becomes her true self again when the Gucci Flora Gorgeous Gardenia bottle takes center stage again among the colorful flowers.       #FloraFantasy   credits: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Petra Collins Makeup artist: Thomas de Kluyver Hairstylist: Paul Hanlon “Scents are discoveries and flowers in particular represent a world of infinite possibilities. Just as you enjoy discovering different notes from a bouquet for the campaign - in this case the Gardenia, whose fragrance is special, sensual and intense - I enjoyed creating a surreal and enchanting world around Miley Cyrus. creating a playful contrast between this artist with a rock 'n' roll spirit and a flowery universe." Alessandro Michele. Escape to a happy fantasy land with Gucci Flora Gorgeous Gardenia. Evolving into a new delightful Eau de Parfum, floral yet subtly sweet, Gucci Flora Gorgeous Gardenia will relaunch in August 2021 with #FloraFantasy, a campaign led by multi-platinum artist, songwriter and pioneer Miley Cyrus. In a fantasy world inspired by Japanese anime. The happy dreamscape is of a kawaii cuteness where there is more, more. Miley Cyrus, as the personification of her generation, speaks out about self-expression, optimism and authenticity. In a fantasy full of flowers and fluffy animals, Gucci Flora Gorgeous Gardenia takes center stage as the perfect expression of her cheerfulness and as the signature floral scent for all free spirits. Born in the same year (2021) that celebrates the house's 100th anniversary, Gucci Flora Gorgeous Gardenia Eau de Parfum debuts with a new silhouette in lacquered pink and the signature Flora pattern reimagined according to Alessandro Michele's vision. Gucci Flora Gorgeous Gardenia Eau de Parfum Gucci Flora Gorgeous Gardenia is relaunched with a new Eau de Parfum that reveals a more concentrated expression of the original Eau de Toilette. A cheerful floral signature, the fragrance is built around the Gardenia flower, admired since the dawn of time for its beauty and said to have been used in elixirs and magical potions in the past. Inspired by this legend and its mystical power, the beautiful White Gardenia Nut is blended with the sunny Jasmine Grandiflorum Absolute. The modern floral signature starts with a cheerful Pear Blossom accord that makes wearers happy, while a touch of the Brown Sugar accord adds a delicate sweetness to the scent trail.     The package Gucci Flora Gorgeous Gardenia comes in a new elongated bottle. The lacquered pink glass and the shiny gold-coloured cap make it a beauty object. A striking addition is the house's signature Flora pattern. This design has been redesigned and inspired by the vision of Alessandro Michele. The painting of colorful flowers created by artist Vittorio Accornero for Gucci in 1966 is a core part of the brand identity. A profusion of illustrated flowers and plants can be seen on both the bottle and the packaging as a pattern, while the packaging also consists of refined ribbed paper. The campaign “The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the floral world in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is rock 'n' roll and eclectic at the same time... Because who says someone with a rock 'n' roll attitude can't live in a flower world and symbol can stand for the Flora universe?” Alessandro Michele. Directed and shot by artist Petra Collins, the #FloraFantasy campaign is a journey through a candy-pink world, inspired by Japanese anime and full of pop references. Artist, actor, pioneer and philanthropist Miley Cyrus is the protagonist of the story and she surrounds herself with perfectly groomed white poodles and gentle Persian cats. We are invited into a house, complete with a white picket fence and neatly tended flower beds. She cuddles her animals in the garden before heading to the beach to play her electric guitar. Looking back at rock icons of the past and at the same time looking at the present, Miley is the perfect personification of a generation driven by authenticity and self-expression. Scenes colored in pinks and pastels create the surreal spirit of the film and draw the viewer into an anime dream, a Flora Fantasy that transitions from real life to another dimension. As Miley transforms into an illustrated character, the viewer is transported to an imaginative world where nature comes to life. Miley becomes her true self again when the Gucci Flora Gorgeous Gardenia bottle takes center stage again among the colorful flowers.       #FloraFantasy   credits: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Petra Collins Makeup artist: Thomas de Kluyver Hairstylist: Paul Hanlon

Chloé presents eau de parfum naturelle
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Chloé presents eau de parfum naturelle

Fragrances Since 1952, Chloé has been guided by a spirit of freedom and the fresh energy that founder Gaby Aghion gave to women and the fashion world. The Maison stands out for its humanity, courage and openness. It is a connecting brand that always brings women together by giving them a voice. Today, in addition to its ongoing commitment to empowering women and inclusiveness, Chloé is focused on making a positive social and environmental impact. From fashion to fragrance, the Maison works to reduce the impact on the environment with all Chloé designs. Creation and values ​​harmonize with each other in new and meaningful ways. The new fragrance, Eau de Parfum Naturelle which is part of the Chloé Signature collection, reflects this approach. This fragrance of 100% natural origin has been developed with ethically responsible ingredients* and less burdensome packaging. Chloé's modern woody rose returns to full bloom, resonating in the mood of today. *the formula contains neroli, rose, cedarwood and lemon from ethically sourced sources back to the essence The new Chloé Eau de Parfum proclaims the return to a pure and simple form. Since the requirements of a formula of natural origin require a limited number of ingredients, the composition can be considered a real achievement. Chloé Eau de Parfum Naturelle is vegan and formulated as a 100% natural fragrance, with naturally derived alcohol and water. It contains no filters or artificial dyes - only high quality materials selected with care. Chloé Eau de Parfum Naturelle celebrates authentic femininity that evolves in harmony with nature. The Chloé woman knows how powerful yet fragile nature really is; she draws strength from it, while also aware of the urgency to protect it. Nature is both her inspiration and the air she breathes.     a new rose in the chloé garden The symbol of Chloé Signature is always a fresh, faceted, unique rose. This authentic flower is brought to the fore at the heart of the new fragrance created by perfumer Michel Almairac. Present in its noblest form, it is grown on an organic farm in Bulgaria. This essential rose, together with neroli, forms a velvety bouquet that enhances the vibrant freshness of lemon and blackcurrant buds. Soft, sunny mimosa absolute combines a sensual floral spirit with the signature vibration of the cedar base notes. This powerful yet refined woody signature leaves an impression that lingers for hours. In addition to the rose, a number of other ingredients have been carefully selected: the essences of, for example, lemon and neroli are produced on sustainable plantations in Morocco and Italy. a new luxury With its clean lines and ribbing, inspired by the sunray pleating, the Chloé Signature bottle needs no introduction. Now it's accentuated in a fresh and appropriate green-grey shade - both in terms of packaging and the ribbon tied around the neck of the bottle. This iconic bottle has been reproduced even further to have less impact by using recycled materials: 25% of the glass bottle and 100% of the polyester in the ribbon are made from recycled materials, as is 40% of the cardboard packaging.     Personified by Lucy Boynton, the Chloé woman is seen in a natural setting for the new campaign, which is directed by Jonathan Alric of the duo the blaze. The group also scored the music that sets the tempo for the clip with the song “Breathe”. The British actress personifies a Chloé woman in harmony with her authenticity: a woman who values ​​the essentials, immersed in a natural world steeped in strength and energy. Her motto: “My nature, my strength.” She feels refreshed and free. Completely in her element, the Chloé woman shares this moment with others and embraces their world. A symbiosis with the environment is also captured in an unprecedented black and white photo: the poetic vision of a spontaneous heroine at the top of her emblematic tree - a disarming natural portrait. the line Chloé Eau de Parfum Naturelle 30 ml € 67* Chloé Eau de Parfum Naturelle 50 ml € 93* Chloé Eau de Parfum Naturelle 100 ml € 130*      #chloegirls #thisismysignature     Chloé Eau de Parfum Naturelle is available from August 16, 2021 at Douglas and from September 1, 2021 at all authorized Chloé Parfums (online) perfumeries and department stores. Since 1952, Chloé has been guided by a spirit of freedom and the fresh energy that founder Gaby Aghion gave to women and the fashion world. The Maison stands out for its humanity, courage and openness. It is a connecting brand that always brings women together by giving them a voice. Today, in addition to its ongoing commitment to empowering women and inclusiveness, Chloé is focused on making a positive social and environmental impact. From fashion to fragrance, the Maison works to reduce the impact on the environment with all Chloé designs. Creation and values ​​harmonize with each other in new and meaningful ways. The new fragrance, Eau de Parfum Naturelle which is part of the Chloé Signature collection, reflects this approach. This fragrance of 100% natural origin has been developed with ethically responsible ingredients* and less burdensome packaging. Chloé's modern woody rose returns to full bloom, resonating in the mood of today. *the formula contains neroli, rose, cedarwood and lemon from ethically sourced sources back to the essence The new Chloé Eau de Parfum proclaims the return to a pure and simple form. Since the requirements of a formula of natural origin require a limited number of ingredients, the composition can be considered a real achievement. Chloé Eau de Parfum Naturelle is vegan and formulated as a 100% natural fragrance, with naturally derived alcohol and water. It contains no filters or artificial dyes - only high quality materials selected with care. Chloé Eau de Parfum Naturelle celebrates authentic femininity that evolves in harmony with nature. The Chloé woman knows how powerful yet fragile nature really is; she draws strength from it, while also aware of the urgency to protect it. Nature is both her inspiration and the air she breathes.     a new rose in the chloé garden The symbol of Chloé Signature is always a fresh, faceted, unique rose. This authentic flower is brought to the fore at the heart of the new fragrance created by perfumer Michel Almairac. Present in its noblest form, it is grown on an organic farm in Bulgaria. This essential rose, together with neroli, forms a velvety bouquet that enhances the vibrant freshness of lemon and blackcurrant buds. Soft, sunny mimosa absolute combines a sensual floral spirit with the signature vibration of the cedar base notes. This powerful yet refined woody signature leaves an impression that lingers for hours. In addition to the rose, a number of other ingredients have been carefully selected: the essences of, for example, lemon and neroli are produced on sustainable plantations in Morocco and Italy. a new luxury With its clean lines and ribbing, inspired by the sunray pleating, the Chloé Signature bottle needs no introduction. Now it's accentuated in a fresh and appropriate green-grey shade - both in terms of packaging and the ribbon tied around the neck of the bottle. This iconic bottle has been reproduced even further to have less impact by using recycled materials: 25% of the glass bottle and 100% of the polyester in the ribbon are made from recycled materials, as is 40% of the cardboard packaging.     Personified by Lucy Boynton, the Chloé woman is seen in a natural setting for the new campaign, which is directed by Jonathan Alric of the duo the blaze. The group also scored the music that sets the tempo for the clip with the song “Breathe”. The British actress personifies a Chloé woman in harmony with her authenticity: a woman who values ​​the essentials, immersed in a natural world steeped in strength and energy. Her motto: “My nature, my strength.” She feels refreshed and free. Completely in her element, the Chloé woman shares this moment with others and embraces their world. A symbiosis with the environment is also captured in an unprecedented black and white photo: the poetic vision of a spontaneous heroine at the top of her emblematic tree - a disarming natural portrait. the line Chloé Eau de Parfum Naturelle 30 ml € 67* Chloé Eau de Parfum Naturelle 50 ml € 93* Chloé Eau de Parfum Naturelle 100 ml € 130*      #chloegirls #thisismysignature     Chloé Eau de Parfum Naturelle is available from August 16, 2021 at Douglas and from September 1, 2021 at all authorized Chloé Parfums (online) perfumeries and department stores.

Louis Vuitton launches the new fragrance  "Spell on You"
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Louis Vuitton launches the new fragrance "Spell on You"

Fragrances A sensual prolongation of the travelling spirit that has been the essence of the House since its founding, Parfums Louis Vuitton now unveils a new women’s fragrance inspired by the very rst of all journeys: emotion. In the original sense of the term: that which puts us in motion. Composed in Grasse by Louis Vuitton Master Perfumer, Jacques Cavallier Belletrud, Spell On You captures the excitement of lovers’ games. The delicious tension that arises when two lovers are drawn to one another like magnets.     The Game of Love.     Seeking. Finding. Surrendering, then shying away... and starting all over again. As a playground, amorous passion is an utter thrill. At once romantic and mischievous, carnal and jubilant, the latest perfume by Louis Vuitton captures the ambivalence of intimacy, wavering between sensuality and complicity. An ecstatic betwixt and between!     A Magical Impression.     A passionate creator, Master Perfumer Jacques Cavallier Belletrud dedicates an irresistibly seductive fragrance trail to the woman who is “both romantic and a conqueror.” It is a scent that becomes one with its wearer, granting her a powerful force of attraction. Olfactory enchantment and a magnetic, haunting allure, as its name suggests. Spell On You: three heady syllables compose an unforgettable refrain. Like an invitation one simply can’t refuse. A hypnotic fragrance, Spell On You concentrates its charm right down to its colour: a simultaneously innocent and provocative pink, at once fresh and sensual. From start to finish, Louis Vuitton’s new women’s fragrance plays the card of seduction right on the line between spontaneity and sophistication.     An Ode to Iris.     Where there is love, there are flowers. Fascinated by their symbolism as much as the variety of their olfactory nuances, Jacques Cavallier Belletrud has made flowers his favourite creative territory. Today, he weaves the seduction of Spell On You around one of the most precious among them: the iris. A flower whose transformation into essences requires six years of patience. Three years underground, to develop all the facets of the scent contained in its rhizomes, and then three more years of drying before extraction: five tons are required to obtain one kilogram of absolute... “It’s like the finest varietal in a grand cru,” concludes the Master Perfumer, who marvels at its unrivalled appeal.     Available as of 2nd September 2021 at select Louis Vuitton stores and from louisvuitton.com #LVParfums #louisvuitton A sensual prolongation of the travelling spirit that has been the essence of the House since its founding, Parfums Louis Vuitton now unveils a new women’s fragrance inspired by the very rst of all journeys: emotion. In the original sense of the term: that which puts us in motion. Composed in Grasse by Louis Vuitton Master Perfumer, Jacques Cavallier Belletrud, Spell On You captures the excitement of lovers’ games. The delicious tension that arises when two lovers are drawn to one another like magnets.     The Game of Love.     Seeking. Finding. Surrendering, then shying away... and starting all over again. As a playground, amorous passion is an utter thrill. At once romantic and mischievous, carnal and jubilant, the latest perfume by Louis Vuitton captures the ambivalence of intimacy, wavering between sensuality and complicity. An ecstatic betwixt and between!     A Magical Impression.     A passionate creator, Master Perfumer Jacques Cavallier Belletrud dedicates an irresistibly seductive fragrance trail to the woman who is “both romantic and a conqueror.” It is a scent that becomes one with its wearer, granting her a powerful force of attraction. Olfactory enchantment and a magnetic, haunting allure, as its name suggests. Spell On You: three heady syllables compose an unforgettable refrain. Like an invitation one simply can’t refuse. A hypnotic fragrance, Spell On You concentrates its charm right down to its colour: a simultaneously innocent and provocative pink, at once fresh and sensual. From start to finish, Louis Vuitton’s new women’s fragrance plays the card of seduction right on the line between spontaneity and sophistication.     An Ode to Iris.     Where there is love, there are flowers. Fascinated by their symbolism as much as the variety of their olfactory nuances, Jacques Cavallier Belletrud has made flowers his favourite creative territory. Today, he weaves the seduction of Spell On You around one of the most precious among them: the iris. A flower whose transformation into essences requires six years of patience. Three years underground, to develop all the facets of the scent contained in its rhizomes, and then three more years of drying before extraction: five tons are required to obtain one kilogram of absolute... “It’s like the finest varietal in a grand cru,” concludes the Master Perfumer, who marvels at its unrivalled appeal.     Available as of 2nd September 2021 at select Louis Vuitton stores and from louisvuitton.com #LVParfums #louisvuitton

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In conversation with Jake Gyllenhaal
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In conversation with Jake Gyllenhaal

Fragrances We had a plasure speaking with the talented actor Jake Gyllenhaal about his new collaboration with Prada "Luna Rossa" and his new other projects.       You’re the face of Prada’s new fragrance “Luna Rossa”, which has the concept of humanity augmented by technology behind it. It is all about pushing beyond our limits, imagining beyond possibility and opening new horizons. What does this project mean to you?   I mean, there are many facets that are really connecting. One was obviously Prada as a brand. What is behind the brand wha tthey’re always pushing is always on the edge of a very risky, wonderful means of expression. I adore, I love the idea that there’s this mix of the technological and also the abstract,the artistic, the creative, the non rational with the rational, and they can't exist without the other. And as a brand, that's what they stand for. So I love that. And when they came to me with the idea, I am a pretty active person and I love being in the nature and I love being active in nature. And so the idea of sailing, which is something I've done for a good deal of my life, I'm no expert at sailing, was a really fun idea. And the boat itself it’s just a work of art and also this sort of extraordinary piece of technological craftsmanship. And it's dangerous and it takes risks itself and it is a thrill to probably sail, so all those things that I really like. And then the idea of Luna Rossa is as connected to the ocean, something that I care about also very deeply. Respecting Mother Nature and its power and harnessing its power, but also having your deep respect for it is something which I think is essential.   And then add Adrian to the whole process, knowing that he's already an incredible story teller, but also it’s his behavior in the world of fragrances and in a world of telling stories in a short period of time. You have to have scope, but also your behaviornot to feel cheesy. You want to feel realand human. And he has that and he won’t ever let something feel not honest. That’s why I’m really excited to work with Prada and Luna Rossa.      In both, your professional and personal life, you are eager to push beyond your limits. What is the one limit you pushed beyond, that really stands out to you the most?   I’m constantly trying to understand the different facets of storytelling, you know, and I have been a performer for a lot of my life and there are many different things that I've taken and perform into, learning about the world through different characters. Finding more in telling stories and being a  part of really telling. Producing, writing and personally directing stories, that's where I would like to be pushing.      We’ve been in this new reality for over a year now. What do you think humanity will have to push beyond to overcome this difficult time in our lives that we’re living in today?   Sooner or later, I think we're really going to have to come to terms with the fact that we were all connected, you know. We are our own individuals, but we are all connected and part of the whole community. And I do think it's our responsibility to acknowledge that. I think that this period of time is forcing us to acknowledge that. And as sooner we all do that, I think the better our world will be and that's at least what I can see from this time.     Prada’s “Luna Rossa” represents new horizons opened by the modern adventurer. Are you an adventure lover? What are the most adventurous things you have done?   Yeah, I do. I love adventure. I love scuba diving and I love going to a place where I know I’m afraid in terms of a certain physical adventure. There are many of them. But I think the ultimate adventure is being with oneself and trying to learn about the things that are going on inside ourselves. We have maps of the world. You know, we're mapping the universe and we do, I think, on a medical level have mapped the body. But I think the mind is something that is the real adventure. And I think really learning to learn about ourselves and mapping that thing is the ultimate adventure. And that's something I like to do, explore the internal world.     Have you ever experienced the America’s Cup, by either participating or just spectating? What is your view on sailing?   Well, I love sailing. I sail since I was a little kid, but my uncle who passed away two years ago, was an avid sailor. We went sailing a lot together and it was something that brought him great joy. I'm always reminded of him when I sail. But I have not been to the America's Cup. And I hope that this interview can somehow elicit an invitation and that I could be there, because that was also one of the desires that I would be able to maybe go do that.     In your opinion, what are the greatest technologies and innovations of all time?   I think I'm going to go with the printing press. And I'm not trying to appeal to you, you know, but I'm just saying as a journalist. I think mass expression, the idea of the ability to do that is pretty incredible.      I think in my opinion, given that that's what I do for a living, for sure. Print is something that I believe will stay forever. And I really do hope so. And I believe in that as well. Not only hope for that, but on the other hand, digitalization of everything has made things more digital and social, of course. But let's be honest. Print is always going to stay and people are always going to value the quality of print or books or magazines, newspapers. You know, let's just hope that actually sticks for the long term being from now where we are today.   I see these things too. Storytelling has progressed over many years, but the theater still stays intact because the tactile nature of expression, the live nature of it. You know, flipping over, open a magazine or a newspaper, though, there are new advents and maybe they have reached more and more people. There's still, I think more now than ever, the ability to actually touch, see and feel and go somewhere to pick it up, I think people are yearning for that.     The saying goes that “the sky is the limit”. What would you like to achieve next in your life and in your career?   Hard question to answer, because I spent a lot of time and I’m grateful for my work and all the opportunities that I've had because of it. But sometimes it takes me from my life. And this past year, it has forced me back into my life in a way that I am so grateful for. And to see those things, I really see time passed in a way that I wasn't able to see it in years past. And I think the next real adventure for me is the adventure to really deepening my relationships more with my family and my friends and deepening my life as a result. And my work will be there, I hope, and it will always be there as a means for expression and a way of a sort of therapy. But I think now more and more of a balance between the two and that is what I hope to achieve in the next period of time.      I think being in Europe, you probably understand that more. I think there is definitely more understanding of time off and engaging in that time as a means of building energy for your work, you know. But here, I feel sometimes it's like working and working and working. We don't understand it as much. So I think it's really great, this time in a certain way, even though the last year and a half has been as hard as it has.     Now, we want to talk to you about the fragrance itself a bit more. Can you describe the scent of the perfume to us with your own words? What are some of the highlights and some main ingredients that you recognize and that stand out to you?   Well I think the most important part of it that's really interesting, I’ve been told about the Irish root, which is a very fancy thing in a fragrance and it must be why I'm so drawn to it. To me, it reminds of refreshing and it feels warm, but at the same time it feels refreshing. And when I think about it, I also like the design of the bottle. There’s something very cool about it, like the idea of two sides in one. You know, there's a side of adventure and the side about the artistic and the technological. The smell is just refreshing and adventurous.     What makes you happy in life and what are you working on at the moment? And are there any exciting projects that you can speak to us about for the coming season or year?   I have two films, both that I made during this time. One is so-called  „The Guilty“, which Antoine Fuqua directed and that my company produced. And it's really a very special project in my heart. And I've been about it for many years now and it speaks to a lot. It's really like very private, I would say you really should see that movie. And then I did a film with Michael Bay, a really fun action movie. So that's just gonna be great fun entertainment. It was great fun to make. And there are many different things. I guess for all of us, there was sort of a backlog of things and then figuring out what gets made. But there are things on the horizon. Many, many things with my company in particular, which I'm very proud of. This year and a half has given me the opportunity to really focus very deeply on my company. In the theater we produced two shows this year that were really wonderful and successful. And so, you know, a lot of different things coming up that I'm very excited about.     We had a plasure speaking with the talented actor Jake Gyllenhaal about his new collaboration with Prada "Luna Rossa" and his new other projects.       You’re the face of Prada’s new fragrance “Luna Rossa”, which has the concept of humanity augmented by technology behind it. It is all about pushing beyond our limits, imagining beyond possibility and opening new horizons. What does this project mean to you?   I mean, there are many facets that are really connecting. One was obviously Prada as a brand. What is behind the brand wha tthey’re always pushing is always on the edge of a very risky, wonderful means of expression. I adore, I love the idea that there’s this mix of the technological and also the abstract,the artistic, the creative, the non rational with the rational, and they can't exist without the other. And as a brand, that's what they stand for. So I love that. And when they came to me with the idea, I am a pretty active person and I love being in the nature and I love being active in nature. And so the idea of sailing, which is something I've done for a good deal of my life, I'm no expert at sailing, was a really fun idea. And the boat itself it’s just a work of art and also this sort of extraordinary piece of technological craftsmanship. And it's dangerous and it takes risks itself and it is a thrill to probably sail, so all those things that I really like. And then the idea of Luna Rossa is as connected to the ocean, something that I care about also very deeply. Respecting Mother Nature and its power and harnessing its power, but also having your deep respect for it is something which I think is essential.   And then add Adrian to the whole process, knowing that he's already an incredible story teller, but also it’s his behavior in the world of fragrances and in a world of telling stories in a short period of time. You have to have scope, but also your behaviornot to feel cheesy. You want to feel realand human. And he has that and he won’t ever let something feel not honest. That’s why I’m really excited to work with Prada and Luna Rossa.      In both, your professional and personal life, you are eager to push beyond your limits. What is the one limit you pushed beyond, that really stands out to you the most?   I’m constantly trying to understand the different facets of storytelling, you know, and I have been a performer for a lot of my life and there are many different things that I've taken and perform into, learning about the world through different characters. Finding more in telling stories and being a  part of really telling. Producing, writing and personally directing stories, that's where I would like to be pushing.      We’ve been in this new reality for over a year now. What do you think humanity will have to push beyond to overcome this difficult time in our lives that we’re living in today?   Sooner or later, I think we're really going to have to come to terms with the fact that we were all connected, you know. We are our own individuals, but we are all connected and part of the whole community. And I do think it's our responsibility to acknowledge that. I think that this period of time is forcing us to acknowledge that. And as sooner we all do that, I think the better our world will be and that's at least what I can see from this time.     Prada’s “Luna Rossa” represents new horizons opened by the modern adventurer. Are you an adventure lover? What are the most adventurous things you have done?   Yeah, I do. I love adventure. I love scuba diving and I love going to a place where I know I’m afraid in terms of a certain physical adventure. There are many of them. But I think the ultimate adventure is being with oneself and trying to learn about the things that are going on inside ourselves. We have maps of the world. You know, we're mapping the universe and we do, I think, on a medical level have mapped the body. But I think the mind is something that is the real adventure. And I think really learning to learn about ourselves and mapping that thing is the ultimate adventure. And that's something I like to do, explore the internal world.     Have you ever experienced the America’s Cup, by either participating or just spectating? What is your view on sailing?   Well, I love sailing. I sail since I was a little kid, but my uncle who passed away two years ago, was an avid sailor. We went sailing a lot together and it was something that brought him great joy. I'm always reminded of him when I sail. But I have not been to the America's Cup. And I hope that this interview can somehow elicit an invitation and that I could be there, because that was also one of the desires that I would be able to maybe go do that.     In your opinion, what are the greatest technologies and innovations of all time?   I think I'm going to go with the printing press. And I'm not trying to appeal to you, you know, but I'm just saying as a journalist. I think mass expression, the idea of the ability to do that is pretty incredible.      I think in my opinion, given that that's what I do for a living, for sure. Print is something that I believe will stay forever. And I really do hope so. And I believe in that as well. Not only hope for that, but on the other hand, digitalization of everything has made things more digital and social, of course. But let's be honest. Print is always going to stay and people are always going to value the quality of print or books or magazines, newspapers. You know, let's just hope that actually sticks for the long term being from now where we are today.   I see these things too. Storytelling has progressed over many years, but the theater still stays intact because the tactile nature of expression, the live nature of it. You know, flipping over, open a magazine or a newspaper, though, there are new advents and maybe they have reached more and more people. There's still, I think more now than ever, the ability to actually touch, see and feel and go somewhere to pick it up, I think people are yearning for that.     The saying goes that “the sky is the limit”. What would you like to achieve next in your life and in your career?   Hard question to answer, because I spent a lot of time and I’m grateful for my work and all the opportunities that I've had because of it. But sometimes it takes me from my life. And this past year, it has forced me back into my life in a way that I am so grateful for. And to see those things, I really see time passed in a way that I wasn't able to see it in years past. And I think the next real adventure for me is the adventure to really deepening my relationships more with my family and my friends and deepening my life as a result. And my work will be there, I hope, and it will always be there as a means for expression and a way of a sort of therapy. But I think now more and more of a balance between the two and that is what I hope to achieve in the next period of time.      I think being in Europe, you probably understand that more. I think there is definitely more understanding of time off and engaging in that time as a means of building energy for your work, you know. But here, I feel sometimes it's like working and working and working. We don't understand it as much. So I think it's really great, this time in a certain way, even though the last year and a half has been as hard as it has.     Now, we want to talk to you about the fragrance itself a bit more. Can you describe the scent of the perfume to us with your own words? What are some of the highlights and some main ingredients that you recognize and that stand out to you?   Well I think the most important part of it that's really interesting, I’ve been told about the Irish root, which is a very fancy thing in a fragrance and it must be why I'm so drawn to it. To me, it reminds of refreshing and it feels warm, but at the same time it feels refreshing. And when I think about it, I also like the design of the bottle. There’s something very cool about it, like the idea of two sides in one. You know, there's a side of adventure and the side about the artistic and the technological. The smell is just refreshing and adventurous.     What makes you happy in life and what are you working on at the moment? And are there any exciting projects that you can speak to us about for the coming season or year?   I have two films, both that I made during this time. One is so-called  „The Guilty“, which Antoine Fuqua directed and that my company produced. And it's really a very special project in my heart. And I've been about it for many years now and it speaks to a lot. It's really like very private, I would say you really should see that movie. And then I did a film with Michael Bay, a really fun action movie. So that's just gonna be great fun entertainment. It was great fun to make. And there are many different things. I guess for all of us, there was sort of a backlog of things and then figuring out what gets made. But there are things on the horizon. Many, many things with my company in particular, which I'm very proud of. This year and a half has given me the opportunity to really focus very deeply on my company. In the theater we produced two shows this year that were really wonderful and successful. And so, you know, a lot of different things coming up that I'm very excited about.    

KENZO HOMME presents Eau de Toilette Intense
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KENZO HOMME presents Eau de Toilette Intense

Fragrances 30 YEARS OF FREEDOM     In 1991, KENZO created KENZO HOMME, its first men's fragrance and the very first marine woody scent inspired by nature. A forerunning Eau de Toilette, causing a revolution of freshness in the form of a bamboo shoot bent by the breeze of a fantasized sea.     Amazingly resistant and flexible, the bamboo is a quiet force of nature: a sustainable and recyclable building material of the future. It alone embodies KENZO PARFUMS' commitment to a more beautiful world.      Today, the iconic bamboo is reborn to bring a wind of freedom to masculinity: the freedom to reconnect with one's deeper nature and better embrace the world. KENZO HOMME Eau de Toilette Intense is in perfect resonance with its time.     This new visual, featuring a man facing the promise of nature, simple and majestic, pays tribute to the optimistic and authentic KENZO HOMME imagery of the past 30 years.       A NEW COMMITTED FRAGRANCE: FROM BOTTLE DESIGN TO COMMUNICATION, FOR A MORE BEAUTIFUL WORLD A NEW PATH TO A MORE BEAUTIFUL WORLD ORIN HARDY.     Founder of Bamboo U, Orin Hardy grew up in Bali. Watching his father search for the best material to build a sustainable and welcoming school, the Green School, stirred a passion in him about this extraordinary plant, the only material whose continuous harvesting and use in construction offers a positive environmental impact: because bamboo restores damaged land and captures CO2.      Thanks to its strength and flexibility, bamboo enables the creation of places of great beauty and sustainability to build a life of harmony with nature and an ever more beautiful future.     @bambooUbali #KENZOFAMILY       The Bamboo U Project is a unique initiative spearheaded by Orin Hardy. Its aim is to bring together and train a new generation of designers, architects and engineers to responsibly reconnect their expertise with nature, blending tradition and innovation, for a modern and sustainable vision of beauty.      A global apprenticeship in respecting natural materials, to build with nature rather than against it, which goes from conception to construction through manufacturing. And which often requires to get free of the prerequisites of architecture and construction.     A comprehensive education, coupled with a genuine engagement toward one's work and therefore toward oneself, because building a bamboo structure requires that you know how to protect its strength and longevity.       THE OPPORTUNITY TO BUILD OUR FUTURE     Orin Hardy is not an influencer. Orin Hardy is not a muse. Orin Hardy is the bearer of an essential pioneering vision. Orin Hardy, the new face of Kenzo Homme Eau de Toilette Intense is also the embodiment of KENZO PARFUMS’ values and engagement: generosity, respect for nature, poetry and commitment.     Inventing the dream world of tomorrow requires a complete rethink. A valorization of positive achievements, of people who change the world. With the launch of KENZO HOMME Eau de Toilette Intense, KENZO lays the groundwork for a new model of communication.     In February 2021, KENZO flew to Bali to support this ecological designer, educator and entrepreneur, who is working with bamboo as a sustainable building material in the hope of providing places for everyone to live in harmony with nature that commune with it rather than overpower it.     To support his work, KENZO PARFUMS created a scholarship that will enable 10 students, who dream of making the future into the best possible place to live in, to study with Orin Hardy through the Bamboo U Project.     CONNECTING WITH NATURE     Clément Beauvais (director) and Arthur de Kersauson (producer) went to Bali to meet Orin Hardy and find out more about his dedicated project: Bamboo U.  They encapsulated the richness of this encounter and journey in a documentary that invites us to reconnect with nature. An escape to the beat of the bamboo. A call to discover Bali and its fertile nature: from the power of the ocean, through a lush jungle, to the shade of a bamboo forest. An exceptional environment, with a remarkable climate, where bamboos flourish in ideal conditions.     This fascinating plant has been used by the Balinese people for thousands of years and is deeply rooted in their culture and traditions. An abundant raw material that had to be understood and tamed in order to make it a sustainable building material. Indeed, bamboo is relatively new for modern architecture but thanks to the discovery of new treatment solutions based on boron, bamboo is now a sustainable building material.     A discovery that helps us rethink our relationship with architecture in a logic of sustainability, harmony, respect for nature, opening a new way to make the world more beautiful.   PRODUCER: Arthur DE KERSAUSON (IG: @arthur.de.k)EXECUTIVE PRODUCER: Thomas VIGNALI (IG :@thomasvignali)DIRECTOR: Clément BEAUVAIS (IG: @clembeauvais)COMPOSER: Clément BEAUVAIS (IG: @clembeauvais)PHOTOGRAPHER : Arthur de KERSAUSON (IG: @arthur.de.k)CREATIVE STUDIO: MERCENARY PRODUCTION (IG : @mercenaryparis)     A special thank you to Mangbo of the "Kebo Iwa" band who facilitated the collaboration and recording of the iconic sound of the handmade bamboo instrument "Kul-Kul" which served as the basis for Clement Beauvais' original musical composition.     www.sanggarsenikeboiwa.com       THE INTENSITY OF BAMBOO, THE SERENITY OF SEA BREEZE     Created by perfumer Quentin Bisch (Givaudan), KENZO HOMME Eau de Toilette Intense is a marine-woody fragrance reminiscent of sun-warmed salty skin. An olfactory journey in complete freedom.     The energizing freshness of Pink Pepper combined with Calypsone evokes the caress of a soothing sea breeze before unfolding into a contrasted Vetiver warmed by a fig tree accord and a sandalwood overdose for a distinctive fragrant trail. A memorable burst of freshness, blending marine notes and woody accents for a powerful sensuality on the skin.  An ultra-modern wood, round and fusing, with an addictive marine, woody trail.     An intense signature, with a uniquely fresh and sensual aura      Top: Pink Pepper delivers its spicy freshness while Calypsone diffuses its aquatic notes. Heart: a sensual and sophisticated accord where Vetiver is warmed by a woody Fig tree note.  Base: the creamy richness of Sandalwood is enhanced by the spicy and elegant radiance of Akigalawood.       A celebration of nature   KENZO HOMME Eau de Toilette Intense reinvents the codes of perfumery to further delve in the naturalness of a world of increasingly sustainable beauty. The fragrance is composed of naturally-derived alcohol.      At the heart of the formula, two rare and precious ingredients help to convey KENZO's values:     --> Haitian Vetiver, grown by 300 farmers belonging to a cooperative, sustainably sourced through Givaudan's Sourcing4Good program and meeting Fair For Life criteria   --> Australian Sandalwood, sustainably sourced from plantations that meet the criteria of Givaudan's Sourcing4Good program       THE BAMBOO, SYMBOL OF A WORLD OF SUSTAINABLE BEAUTY     An ode to poetry, the new KENZO HOMME Eau de Toilette Intense bottle takes the shape of a newly remodeled bamboo, symbolic of the engagement and embodiment of KENZO PARFUMS' values.     Reflecting its natural strength and flexibility, this bamboo reveals a powerful minimalism. Its pure verticality recalls the elegant strength of the woody facet, while its intense, vibrant blue hue evokes marine freshness. Beveled with the sharpness of a katana cut, its cap is stamped with the KENZO seal.       A totem of eco-responsibility     In keeping with KENZO's long-standing commitment to a more beautiful world, the KENZO HOMME Eau de Toilette Intense bottle contains 10% recycled glass and reduces its weight in glass by 23% to offer 10 ml of additional fragrance*. The design of its cap has been developed to save 34% of plastic.      This new lighter bamboo is wrapped in untreated kraft cardboard and a pack made of responsibly sourced paper with FSC®certification (Forest Stewardship Council®), printed with bio-sourced inks. *110 ml bottle       KENZO HOMME Eau de Toilette Intense is available in 3 formats, from nomad to large: 40 ml – 60 ml – 110 ml 30 YEARS OF FREEDOM     In 1991, KENZO created KENZO HOMME, its first men's fragrance and the very first marine woody scent inspired by nature. A forerunning Eau de Toilette, causing a revolution of freshness in the form of a bamboo shoot bent by the breeze of a fantasized sea.     Amazingly resistant and flexible, the bamboo is a quiet force of nature: a sustainable and recyclable building material of the future. It alone embodies KENZO PARFUMS' commitment to a more beautiful world.      Today, the iconic bamboo is reborn to bring a wind of freedom to masculinity: the freedom to reconnect with one's deeper nature and better embrace the world. KENZO HOMME Eau de Toilette Intense is in perfect resonance with its time.     This new visual, featuring a man facing the promise of nature, simple and majestic, pays tribute to the optimistic and authentic KENZO HOMME imagery of the past 30 years.       A NEW COMMITTED FRAGRANCE: FROM BOTTLE DESIGN TO COMMUNICATION, FOR A MORE BEAUTIFUL WORLD A NEW PATH TO A MORE BEAUTIFUL WORLD ORIN HARDY.     Founder of Bamboo U, Orin Hardy grew up in Bali. Watching his father search for the best material to build a sustainable and welcoming school, the Green School, stirred a passion in him about this extraordinary plant, the only material whose continuous harvesting and use in construction offers a positive environmental impact: because bamboo restores damaged land and captures CO2.      Thanks to its strength and flexibility, bamboo enables the creation of places of great beauty and sustainability to build a life of harmony with nature and an ever more beautiful future.     @bambooUbali #KENZOFAMILY       The Bamboo U Project is a unique initiative spearheaded by Orin Hardy. Its aim is to bring together and train a new generation of designers, architects and engineers to responsibly reconnect their expertise with nature, blending tradition and innovation, for a modern and sustainable vision of beauty.      A global apprenticeship in respecting natural materials, to build with nature rather than against it, which goes from conception to construction through manufacturing. And which often requires to get free of the prerequisites of architecture and construction.     A comprehensive education, coupled with a genuine engagement toward one's work and therefore toward oneself, because building a bamboo structure requires that you know how to protect its strength and longevity.       THE OPPORTUNITY TO BUILD OUR FUTURE     Orin Hardy is not an influencer. Orin Hardy is not a muse. Orin Hardy is the bearer of an essential pioneering vision. Orin Hardy, the new face of Kenzo Homme Eau de Toilette Intense is also the embodiment of KENZO PARFUMS’ values and engagement: generosity, respect for nature, poetry and commitment.     Inventing the dream world of tomorrow requires a complete rethink. A valorization of positive achievements, of people who change the world. With the launch of KENZO HOMME Eau de Toilette Intense, KENZO lays the groundwork for a new model of communication.     In February 2021, KENZO flew to Bali to support this ecological designer, educator and entrepreneur, who is working with bamboo as a sustainable building material in the hope of providing places for everyone to live in harmony with nature that commune with it rather than overpower it.     To support his work, KENZO PARFUMS created a scholarship that will enable 10 students, who dream of making the future into the best possible place to live in, to study with Orin Hardy through the Bamboo U Project.     CONNECTING WITH NATURE     Clément Beauvais (director) and Arthur de Kersauson (producer) went to Bali to meet Orin Hardy and find out more about his dedicated project: Bamboo U.  They encapsulated the richness of this encounter and journey in a documentary that invites us to reconnect with nature. An escape to the beat of the bamboo. A call to discover Bali and its fertile nature: from the power of the ocean, through a lush jungle, to the shade of a bamboo forest. An exceptional environment, with a remarkable climate, where bamboos flourish in ideal conditions.     This fascinating plant has been used by the Balinese people for thousands of years and is deeply rooted in their culture and traditions. An abundant raw material that had to be understood and tamed in order to make it a sustainable building material. Indeed, bamboo is relatively new for modern architecture but thanks to the discovery of new treatment solutions based on boron, bamboo is now a sustainable building material.     A discovery that helps us rethink our relationship with architecture in a logic of sustainability, harmony, respect for nature, opening a new way to make the world more beautiful.   PRODUCER: Arthur DE KERSAUSON (IG: @arthur.de.k)EXECUTIVE PRODUCER: Thomas VIGNALI (IG :@thomasvignali)DIRECTOR: Clément BEAUVAIS (IG: @clembeauvais)COMPOSER: Clément BEAUVAIS (IG: @clembeauvais)PHOTOGRAPHER : Arthur de KERSAUSON (IG: @arthur.de.k)CREATIVE STUDIO: MERCENARY PRODUCTION (IG : @mercenaryparis)     A special thank you to Mangbo of the "Kebo Iwa" band who facilitated the collaboration and recording of the iconic sound of the handmade bamboo instrument "Kul-Kul" which served as the basis for Clement Beauvais' original musical composition.     www.sanggarsenikeboiwa.com       THE INTENSITY OF BAMBOO, THE SERENITY OF SEA BREEZE     Created by perfumer Quentin Bisch (Givaudan), KENZO HOMME Eau de Toilette Intense is a marine-woody fragrance reminiscent of sun-warmed salty skin. An olfactory journey in complete freedom.     The energizing freshness of Pink Pepper combined with Calypsone evokes the caress of a soothing sea breeze before unfolding into a contrasted Vetiver warmed by a fig tree accord and a sandalwood overdose for a distinctive fragrant trail. A memorable burst of freshness, blending marine notes and woody accents for a powerful sensuality on the skin.  An ultra-modern wood, round and fusing, with an addictive marine, woody trail.     An intense signature, with a uniquely fresh and sensual aura      Top: Pink Pepper delivers its spicy freshness while Calypsone diffuses its aquatic notes. Heart: a sensual and sophisticated accord where Vetiver is warmed by a woody Fig tree note.  Base: the creamy richness of Sandalwood is enhanced by the spicy and elegant radiance of Akigalawood.       A celebration of nature   KENZO HOMME Eau de Toilette Intense reinvents the codes of perfumery to further delve in the naturalness of a world of increasingly sustainable beauty. The fragrance is composed of naturally-derived alcohol.      At the heart of the formula, two rare and precious ingredients help to convey KENZO's values:     --> Haitian Vetiver, grown by 300 farmers belonging to a cooperative, sustainably sourced through Givaudan's Sourcing4Good program and meeting Fair For Life criteria   --> Australian Sandalwood, sustainably sourced from plantations that meet the criteria of Givaudan's Sourcing4Good program       THE BAMBOO, SYMBOL OF A WORLD OF SUSTAINABLE BEAUTY     An ode to poetry, the new KENZO HOMME Eau de Toilette Intense bottle takes the shape of a newly remodeled bamboo, symbolic of the engagement and embodiment of KENZO PARFUMS' values.     Reflecting its natural strength and flexibility, this bamboo reveals a powerful minimalism. Its pure verticality recalls the elegant strength of the woody facet, while its intense, vibrant blue hue evokes marine freshness. Beveled with the sharpness of a katana cut, its cap is stamped with the KENZO seal.       A totem of eco-responsibility     In keeping with KENZO's long-standing commitment to a more beautiful world, the KENZO HOMME Eau de Toilette Intense bottle contains 10% recycled glass and reduces its weight in glass by 23% to offer 10 ml of additional fragrance*. The design of its cap has been developed to save 34% of plastic.      This new lighter bamboo is wrapped in untreated kraft cardboard and a pack made of responsibly sourced paper with FSC®certification (Forest Stewardship Council®), printed with bio-sourced inks. *110 ml bottle       KENZO HOMME Eau de Toilette Intense is available in 3 formats, from nomad to large: 40 ml – 60 ml – 110 ml

BURBERRY REVEALS BURBERRY HERO, ITS NEW FRAGRANCE FOR MEN, WITH A CAMPAIGN STARRING ADAM DRIVER
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BURBERRY REVEALS BURBERRY HERO, ITS NEW FRAGRANCE FOR MEN, WITH A CAMPAIGN STARRING ADAM DRIVER

Fragrances ‘Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero – my first fragrance for the brand. I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity. I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.’ Riccardo Tisci, Burberry Chief Creative Officer     Today, Burberry unveils the campaign for Burberry Hero, its new fragrance for men, starring Adam Driver. The campaign presents a man in search of freedom and personal transformation – no longer held back by preconceptions. An embodiment of freedom, transformation and masculine energy. An exploration of oneself and a respect for the majesty of the natural world.     ‘I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand.’ Adam Driver     The campaign, featuring a film directed by Jonathan Glazer and images photographed by Mario Sorrenti, captures the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world. Adam embodies the spirit of the fragrance, embracing freedom of expression and the beauty of contradictions: strong and subtle, powerful and compassionate, athletic and creative.   The campaign challenges the traditional stereotypes of masculinity, bringing together horse and man, and creating a modern myth. The powerful imagery of a beige horse against the vast coastline provides a striking backdrop for Adam Driver’s athleticism, and explores Riccardo Tisci’s codes of duality and the power of the animal kingdom.     Through the vivid metaphor of a man becoming a mythical creature in the powerful sea, the campaign illustrates the story of a man leaping into the unknown, overcoming overwhelming struggles and transforming into something new, while remaining true to himself.     The fragrance is brightened with sparkling bergamot and invigorated with juniper and black pepper. This vibrant scent is deepened with a heart of warm cedarwood of three distinct origins – Virginia, the Atlas Mountains and the Himalayas.     ‘Burberry Hero represents the duality between strength and sensibility. A scent that represents the timelessness of Burberry and, at the same time, the sense of modernity. A blend of universality and uniqueness. The scent expresses the animality that is inside each man alongside a true humanity.’Aurélien Guichard, Perfumer     The bottle is strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the Burberry logo. It also features the Thomas Burberry Monogram, a reference to the founder of the house.     Burberry Hero 150ml, 100ml and 50ml. Three grooming products – Aftershave Balm, Hair and Body Wash, and Deodorant – complete the Burberry Hero collection, each lightly infused with the scent of Burberry Hero Eau de Toilette. Available from 2 August 2021 on Burberry.com, in Burberry stores and from select retailers. ‘Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero – my first fragrance for the brand. I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity. I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.’ Riccardo Tisci, Burberry Chief Creative Officer     Today, Burberry unveils the campaign for Burberry Hero, its new fragrance for men, starring Adam Driver. The campaign presents a man in search of freedom and personal transformation – no longer held back by preconceptions. An embodiment of freedom, transformation and masculine energy. An exploration of oneself and a respect for the majesty of the natural world.     ‘I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand.’ Adam Driver     The campaign, featuring a film directed by Jonathan Glazer and images photographed by Mario Sorrenti, captures the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world. Adam embodies the spirit of the fragrance, embracing freedom of expression and the beauty of contradictions: strong and subtle, powerful and compassionate, athletic and creative.   The campaign challenges the traditional stereotypes of masculinity, bringing together horse and man, and creating a modern myth. The powerful imagery of a beige horse against the vast coastline provides a striking backdrop for Adam Driver’s athleticism, and explores Riccardo Tisci’s codes of duality and the power of the animal kingdom.     Through the vivid metaphor of a man becoming a mythical creature in the powerful sea, the campaign illustrates the story of a man leaping into the unknown, overcoming overwhelming struggles and transforming into something new, while remaining true to himself.     The fragrance is brightened with sparkling bergamot and invigorated with juniper and black pepper. This vibrant scent is deepened with a heart of warm cedarwood of three distinct origins – Virginia, the Atlas Mountains and the Himalayas.     ‘Burberry Hero represents the duality between strength and sensibility. A scent that represents the timelessness of Burberry and, at the same time, the sense of modernity. A blend of universality and uniqueness. The scent expresses the animality that is inside each man alongside a true humanity.’Aurélien Guichard, Perfumer     The bottle is strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the Burberry logo. It also features the Thomas Burberry Monogram, a reference to the founder of the house.     Burberry Hero 150ml, 100ml and 50ml. Three grooming products – Aftershave Balm, Hair and Body Wash, and Deodorant – complete the Burberry Hero collection, each lightly infused with the scent of Burberry Hero Eau de Toilette. Available from 2 August 2021 on Burberry.com, in Burberry stores and from select retailers.

GIVENCHY PARFUMS LAUNCHES THE CREATION OF AN NFT IN SUPPORT OF THE LGBTQIA+ CAUSE
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GIVENCHY PARFUMS LAUNCHES THE CREATION OF AN NFT IN SUPPORT OF THE LGBTQIA+ CAUSE

Fragrances To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by launching an unprecedented project: the brand has decided to team up with London gallery owner & LGBTQIA+ activist Amar Singh and artists Rewind Collective to create a digital artwork which will be sold for the benefit of the Le MAG Jeunes organisation (https://www.mag-jeunes.org/). An initiative which perfectly reflects the House’s approach, according to which disruptive creativity and innovation always go hand in hand with values of respect and inclusion.     After having ventured into the field of gaming by creating makeup looks for the video game Animal Crossing, Givenchy Parfums is now exploring the new world of NFTs (“Non Fungible Tokens”, digital works encoded in a way that ensures their uniqueness and authenticity). The House thus becomes the first beauty brand to come up with an NFT and to put this innovation at the service of an essential cause.     Drawing inspiration from the House’s hallmarks, as well as the colours of Pride Month, this original virtual artwork is being unveiled today on the @givenchybeauty Instagram page. It will then be sold exclusively in a limited series of 1,952 on VeVe, the largest mobile-first digital collectibles platform. After the sale that will take place from June 21 to June 26, the proceeds will be entirely donated to the Le MAG Jeunes organisation.     This initiative is fully in line with Givenchy Parfums’ approach, which aims to promote a culture open to all types of diversity. The singularity and expertise of its employees are a precious source of creativity and innovation. Givenchy Parfums ensures that all are included so that they are totally free to be themselves and can fully express their potential. Each talent is unique and the strength of the House relies on merging these differences. To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by launching an unprecedented project: the brand has decided to team up with London gallery owner & LGBTQIA+ activist Amar Singh and artists Rewind Collective to create a digital artwork which will be sold for the benefit of the Le MAG Jeunes organisation (https://www.mag-jeunes.org/). An initiative which perfectly reflects the House’s approach, according to which disruptive creativity and innovation always go hand in hand with values of respect and inclusion.     After having ventured into the field of gaming by creating makeup looks for the video game Animal Crossing, Givenchy Parfums is now exploring the new world of NFTs (“Non Fungible Tokens”, digital works encoded in a way that ensures their uniqueness and authenticity). The House thus becomes the first beauty brand to come up with an NFT and to put this innovation at the service of an essential cause.     Drawing inspiration from the House’s hallmarks, as well as the colours of Pride Month, this original virtual artwork is being unveiled today on the @givenchybeauty Instagram page. It will then be sold exclusively in a limited series of 1,952 on VeVe, the largest mobile-first digital collectibles platform. After the sale that will take place from June 21 to June 26, the proceeds will be entirely donated to the Le MAG Jeunes organisation.     This initiative is fully in line with Givenchy Parfums’ approach, which aims to promote a culture open to all types of diversity. The singularity and expertise of its employees are a precious source of creativity and innovation. Givenchy Parfums ensures that all are included so that they are totally free to be themselves and can fully express their potential. Each talent is unique and the strength of the House relies on merging these differences.

MILEY CYRUS FRONTS NEW GUCCI FLORA GORGEOUS GARDENIA CAMPAIGN
1524

MILEY CYRUS FRONTS NEW GUCCI FLORA GORGEOUS GARDENIA CAMPAIGN

Beauty “Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire herand I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.” - Alessandro Michele     Gucci is pleased to announce the debut of multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus as the face of Gucci Flora Gorgeous Gardenia Eau de Parfum, a new fragrance by Creative Director Alessandro Michele.     With her distinctive individuality, she will be the protagonist in a series of images and a fanciful video,directed and shot by artist Petra Collins under Alessandro Michele’s creative direction, dedicated to the new scent.     The embodiment of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity, acting as a muse for the new joy-fueled fantasy land created by Gucci Beauty and inspired by her unique personality.     The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available from July 30th on gucci.com and starting August 1st in selected Gucci stores, retailers and perfumeries worldwide. Further updates on the fragrance and its campaign will be announced in the coming weeks. Follow @guccibeauty on Instagram to discover more.     #FloraFantasy “Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire herand I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.” - Alessandro Michele     Gucci is pleased to announce the debut of multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus as the face of Gucci Flora Gorgeous Gardenia Eau de Parfum, a new fragrance by Creative Director Alessandro Michele.     With her distinctive individuality, she will be the protagonist in a series of images and a fanciful video,directed and shot by artist Petra Collins under Alessandro Michele’s creative direction, dedicated to the new scent.     The embodiment of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity, acting as a muse for the new joy-fueled fantasy land created by Gucci Beauty and inspired by her unique personality.     The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available from July 30th on gucci.com and starting August 1st in selected Gucci stores, retailers and perfumeries worldwide. Further updates on the fragrance and its campaign will be announced in the coming weeks. Follow @guccibeauty on Instagram to discover more.     #FloraFantasy

YVES SAINT LAURENT BEAUTY PRESENTS: Y LE PARFUM STARRING LENNY KRAVITZ
1505

YVES SAINT LAURENT BEAUTY PRESENTS: Y LE PARFUM STARRING LENNY KRAVITZ

Fragrances PLAYING IT SAFE? ABSOLUTELY NOT. BELIEVE IN THE IMPROBABLE. PURSUE THE UNREACHABLE. YOU NEVER KNOW IT’S POSSIBLE UNTIL YOU DO IT. WHY NOT GIVE IT ALL YOU’VE GOT?     In 2017, Yves Saint Laurent Beauté took the first letter of its founder’s name, turned it into a question, and named a new scent after it... Because everything starts with a Y. Contrasting vivid radiance and addictive intensity, Y offers a striking new take on the fougère -- the most iconic masculine fragrance family --, composed by a true rock star among noses, the Master Perfumer Dominique Ropion (IFF). The Photographer: David Sims.   Today, with Y LE PARFUM, YSL Beauté pushes back the boundaries of masculine perfumery even further by exploring the intense shot of cleanness and sexiness of the fougère. Matching vibrant lavender against the strength of black cedarwood, Y’s richest variation yet is a forceful olfactive statement. An exceptional long-lastingness for an infinitely sexy and fresh sillage on the skin.   Intense? Absolutely. Edgy? The name says it all. Nothing but the boldest, most potent scent would dare to call itself Y LE PARFUM. It’s not a question. It’s an answer.     THE MAN Y: THE INDEPENDENT EXPERIMENTER   Y LE PARFUM captures the spirit of the Y man, embodied by Y’s iconic ambassador, rock legend Lenny Kravitz. A dreamer and risk-taker, an avid experimenter and multi-talented creator, always forging ahead on the path to self-accomplishment... Whatever he does, the Y LE PARFUM man is a total rock star. Absolutely free-spirited. Intensely independent. Never afraid to defy the status quo. Why not? He doesn’t care about other people’s judgment. Never afraid to experiment. To make unexpected choices. Because he collects experiences like badges of honor.   Here’s a man who lives to his own beat and does his own thing. Because he knows self-accomplishment comes from creating your own journey. Following your intuition. Being true to your music.     THE FRAGRANCE: CONTRASTED; SOPHISTICATED. THE ABSOLUTE FOUGÈRE   “With Y Le Parfum, I intensified Y EAU DE PARFUM’s strength and sensuality by heightening the contrast between the very sparkling opening and the deep, enveloping, almost powdery oriental drydown.” Dominique Ropion     Just like a visionary performer can interpret the same song in strikingly different ways, the Master Perfumer Dominique Ropion has created compelling variations of Y. Each with its distinctive feel, but the same strong identity: a contrast between clean and sensual. Yconic and edgy. Black & white. In Y LE PARFUM, he creates this contrast by playing off the radiance of lavender against the strength of cedarwood. Top-notch ingredients, exclusive to YSL Beauté, that give Y LE PARFUM its melody, underscored by the primal beat of incense, the olfactory signature of the Y variations. The composition opens with a soaring hook, as a crunchy green apple note reveals its fruity facet. Mouth- watering grapefruit introduces lemony ginger and elemi.     The energy of that upbeat accord is boosted by an overdose of aldehydes, molecules that smell of a freshly ironed white tee-shirt. Like the pulsing riff of an electric guitar, their metallic vibe resonates with the cool incense accord that runs through the scent. Floral, crisp, and minty, geranium extends the radiance of the sparkling opening as Y LE PARFUM segues into a more sensual mood.     Diva lavender heart and lavandin heart from France, both crafted for YSL to enhance the freshest, most seductive facets of the flowers, give Y’s fougère structure a uniquely rich, velvety texture. More intense than ever, the orange blossom accord, rounded out by coumarin, with its tones of almond, tobacco, and hay, perfect this interpretation of the most iconic of masculine fragrance families.     The mood gets darker as the bass vibes of another couture ingredient, Virginia Cedarwood Heart from USA, take over.     Classically used in masculine perfumery, Virginia cedarwood yields an essence that gives off the scent of a freshly sharpened pencil. To reveal its creamiest, warmest, most sensual facets, this oil is re-assembled through molecular distillation to whittle out its rougher notes. Sculpted and polished, the resulting essence, turns cedarwood oil into a streamlined, uniquely elegant material: Virginia cedarwood heart.     Deep and resonant, this potent cedar is bolstered by an Indonesian patchouli and dark, resinous olibanum essence, it brings a sensual dimension to the drydown of Y LE PARFUM.     Smooth elegance. Raw power. Why not give it all you’ve got? Experience Y LE PARFUM’s absolute intensity. Be YSL, absolutely.       In YSL Beauty’s new print campaign for Y, it is the iconic portrait of a rock star: Lenny Kravitz looking boldly, straight into the camera, elegantly holding his guitar, sharply dressed in his YSL suit... His charisma is captured by David Sims, an acclaimed fashion photographer whose impeccably cool credentials include i- D, where he debuted his career in 1985, The Face, Dazed and Confused, the US and French Vogue, W magazine, and Harper’s Bazaar. The Sheffield-born David Sims began his editorial career in 1985 shooting for i-D. Named Photographer of the Year in 1996 at the International Festival of Photography, David Sim’s work has been exhibited across the globe, with solo and group shows at the Museum of Contemporary Art Tokyo, the Fotomuseum Winterthur in Switzerland and the Institute of Contemporary Art in London, among others.     WHICH Y IS FOR YOU?   Y EAU FRAÎCHE (2020) expresses the first, energizing rush of creativity with a shot of crisp, icy lemon and geranium splashing against clean, strong peppermint and cedarwood. Find your freshness.   Y EAU DE TOILETTE INTENSE (2019) encapsulates the sense of rush just before a performance with a daring match of orange blossom and cocoa. Living for the thrill.   Y EAU DE TOILETTE (2017) layers crisp aldehydes and cool ginger over classic geranium, and the dark accent of incense over ambery wood. A perfect olfactory balance. Finding meaning in achievement.   Y EAU DE PARFUM (2018) is the darker take on the original fougère’s play on light and shadow. This iconic fragrance blends sensuous woods with sage and geranium, projecting a long-lasting trail infused with confidence and adrenaline. A feel-cool fragrance, the scent of accomplishment.   Y LE PARFUM joins a range of fragrances reinventing fougère, the most iconic genre in men’s perfumery. A new step in self accomplishment. Diva lavender heart and lavandin heart from France, give a uniquely rich, velvety texture. And everything gets darker with Virginia Cedarwood Heart from USA, the deepest, most resonant, and sensual character of the wood. PLAYING IT SAFE? ABSOLUTELY NOT. BELIEVE IN THE IMPROBABLE. PURSUE THE UNREACHABLE. YOU NEVER KNOW IT’S POSSIBLE UNTIL YOU DO IT. WHY NOT GIVE IT ALL YOU’VE GOT?     In 2017, Yves Saint Laurent Beauté took the first letter of its founder’s name, turned it into a question, and named a new scent after it... Because everything starts with a Y. Contrasting vivid radiance and addictive intensity, Y offers a striking new take on the fougère -- the most iconic masculine fragrance family --, composed by a true rock star among noses, the Master Perfumer Dominique Ropion (IFF). The Photographer: David Sims.   Today, with Y LE PARFUM, YSL Beauté pushes back the boundaries of masculine perfumery even further by exploring the intense shot of cleanness and sexiness of the fougère. Matching vibrant lavender against the strength of black cedarwood, Y’s richest variation yet is a forceful olfactive statement. An exceptional long-lastingness for an infinitely sexy and fresh sillage on the skin.   Intense? Absolutely. Edgy? The name says it all. Nothing but the boldest, most potent scent would dare to call itself Y LE PARFUM. It’s not a question. It’s an answer.     THE MAN Y: THE INDEPENDENT EXPERIMENTER   Y LE PARFUM captures the spirit of the Y man, embodied by Y’s iconic ambassador, rock legend Lenny Kravitz. A dreamer and risk-taker, an avid experimenter and multi-talented creator, always forging ahead on the path to self-accomplishment... Whatever he does, the Y LE PARFUM man is a total rock star. Absolutely free-spirited. Intensely independent. Never afraid to defy the status quo. Why not? He doesn’t care about other people’s judgment. Never afraid to experiment. To make unexpected choices. Because he collects experiences like badges of honor.   Here’s a man who lives to his own beat and does his own thing. Because he knows self-accomplishment comes from creating your own journey. Following your intuition. Being true to your music.     THE FRAGRANCE: CONTRASTED; SOPHISTICATED. THE ABSOLUTE FOUGÈRE   “With Y Le Parfum, I intensified Y EAU DE PARFUM’s strength and sensuality by heightening the contrast between the very sparkling opening and the deep, enveloping, almost powdery oriental drydown.” Dominique Ropion     Just like a visionary performer can interpret the same song in strikingly different ways, the Master Perfumer Dominique Ropion has created compelling variations of Y. Each with its distinctive feel, but the same strong identity: a contrast between clean and sensual. Yconic and edgy. Black & white. In Y LE PARFUM, he creates this contrast by playing off the radiance of lavender against the strength of cedarwood. Top-notch ingredients, exclusive to YSL Beauté, that give Y LE PARFUM its melody, underscored by the primal beat of incense, the olfactory signature of the Y variations. The composition opens with a soaring hook, as a crunchy green apple note reveals its fruity facet. Mouth- watering grapefruit introduces lemony ginger and elemi.     The energy of that upbeat accord is boosted by an overdose of aldehydes, molecules that smell of a freshly ironed white tee-shirt. Like the pulsing riff of an electric guitar, their metallic vibe resonates with the cool incense accord that runs through the scent. Floral, crisp, and minty, geranium extends the radiance of the sparkling opening as Y LE PARFUM segues into a more sensual mood.     Diva lavender heart and lavandin heart from France, both crafted for YSL to enhance the freshest, most seductive facets of the flowers, give Y’s fougère structure a uniquely rich, velvety texture. More intense than ever, the orange blossom accord, rounded out by coumarin, with its tones of almond, tobacco, and hay, perfect this interpretation of the most iconic of masculine fragrance families.     The mood gets darker as the bass vibes of another couture ingredient, Virginia Cedarwood Heart from USA, take over.     Classically used in masculine perfumery, Virginia cedarwood yields an essence that gives off the scent of a freshly sharpened pencil. To reveal its creamiest, warmest, most sensual facets, this oil is re-assembled through molecular distillation to whittle out its rougher notes. Sculpted and polished, the resulting essence, turns cedarwood oil into a streamlined, uniquely elegant material: Virginia cedarwood heart.     Deep and resonant, this potent cedar is bolstered by an Indonesian patchouli and dark, resinous olibanum essence, it brings a sensual dimension to the drydown of Y LE PARFUM.     Smooth elegance. Raw power. Why not give it all you’ve got? Experience Y LE PARFUM’s absolute intensity. Be YSL, absolutely.       In YSL Beauty’s new print campaign for Y, it is the iconic portrait of a rock star: Lenny Kravitz looking boldly, straight into the camera, elegantly holding his guitar, sharply dressed in his YSL suit... His charisma is captured by David Sims, an acclaimed fashion photographer whose impeccably cool credentials include i- D, where he debuted his career in 1985, The Face, Dazed and Confused, the US and French Vogue, W magazine, and Harper’s Bazaar. The Sheffield-born David Sims began his editorial career in 1985 shooting for i-D. Named Photographer of the Year in 1996 at the International Festival of Photography, David Sim’s work has been exhibited across the globe, with solo and group shows at the Museum of Contemporary Art Tokyo, the Fotomuseum Winterthur in Switzerland and the Institute of Contemporary Art in London, among others.     WHICH Y IS FOR YOU?   Y EAU FRAÎCHE (2020) expresses the first, energizing rush of creativity with a shot of crisp, icy lemon and geranium splashing against clean, strong peppermint and cedarwood. Find your freshness.   Y EAU DE TOILETTE INTENSE (2019) encapsulates the sense of rush just before a performance with a daring match of orange blossom and cocoa. Living for the thrill.   Y EAU DE TOILETTE (2017) layers crisp aldehydes and cool ginger over classic geranium, and the dark accent of incense over ambery wood. A perfect olfactory balance. Finding meaning in achievement.   Y EAU DE PARFUM (2018) is the darker take on the original fougère’s play on light and shadow. This iconic fragrance blends sensuous woods with sage and geranium, projecting a long-lasting trail infused with confidence and adrenaline. A feel-cool fragrance, the scent of accomplishment.   Y LE PARFUM joins a range of fragrances reinventing fougère, the most iconic genre in men’s perfumery. A new step in self accomplishment. Diva lavender heart and lavandin heart from France, give a uniquely rich, velvety texture. And everything gets darker with Virginia Cedarwood Heart from USA, the deepest, most resonant, and sensual character of the wood.

 VIKTOR & ROLF PRESENT THE NEW SPICEBOMB INFRARED
1470

VIKTOR & ROLF PRESENT THE NEW SPICEBOMB INFRARED

Fragrances Bare skin, glowing in the dark with infrared light. Burning with yearning. Pulsating.   This is your body. Indulge. Surrender.   Turn up the heat. Pearls of sweat slowly running down your torso. Heavy breathing.   Faster. Harder. Hotter.   Unleash your lust. Go. Let yourself go.   Spicebomb Infrared The new Eau de Toilette for men by Viktor&Rolf.     With SPICEBOMB INFRARED, Viktor&Rolf have decided to turn up the heat. It’s the hottest iteration of Spicebomb yet, both literally — its key note is one of the world’s spiciest chili peppers — and figuratively — the campaign visuals are absolutely sizzling.     #TURNUPTHEHEAT #SPICEBOMBINFRARED @VIKTORANDROLF_FRAGRANCES Bare skin, glowing in the dark with infrared light. Burning with yearning. Pulsating.   This is your body. Indulge. Surrender.   Turn up the heat. Pearls of sweat slowly running down your torso. Heavy breathing.   Faster. Harder. Hotter.   Unleash your lust. Go. Let yourself go.   Spicebomb Infrared The new Eau de Toilette for men by Viktor&Rolf.     With SPICEBOMB INFRARED, Viktor&Rolf have decided to turn up the heat. It’s the hottest iteration of Spicebomb yet, both literally — its key note is one of the world’s spiciest chili peppers — and figuratively — the campaign visuals are absolutely sizzling.     #TURNUPTHEHEAT #SPICEBOMBINFRARED @VIKTORANDROLF_FRAGRANCES

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