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On the Beach is the new fragrance by Louis Vuitton
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On the Beach is the new fragrance by Louis Vuitton

Fragrances Escape. In nite escape. Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.     And so came a four-time melody. Sun Song: the caress of a welcomed ray of sunshine.Cactus Garden: a promenade across an exotic patio.Afternoon Swim: a dive into an ocean of pleasure.California Dream: the enchantment of a sunset. On the Beach continues the great West Coast escape and completes this radiant collection. On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.   It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.   On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.   On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.” Escape. In nite escape. Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.     And so came a four-time melody. Sun Song: the caress of a welcomed ray of sunshine.Cactus Garden: a promenade across an exotic patio.Afternoon Swim: a dive into an ocean of pleasure.California Dream: the enchantment of a sunset. On the Beach continues the great West Coast escape and completes this radiant collection. On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.   It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.   On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.   On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.”

Westfield Mall of the Netherlands officially opened
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Westfield Mall of the Netherlands officially opened

Fashion Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic. Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic.

ACQUA DI PARMA PRESENTS BERGAMOTTO DI CALABRIA LA SPUGNATURA LIMITED EDITION
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ACQUA DI PARMA PRESENTS BERGAMOTTO DI CALABRIA LA SPUGNATURA LIMITED EDITION

Beauty Harvesting the Golden Fruit par excellence, the bergamot, in a eld inundated with sunlight, gently rubbing its bright skin and being ensconced by its robust and faceted smell. The new fragrance of Bergamotto di Calabria La Spugnatura by Acqua di Parma revolves around the artisanship, the human touch, and the fullness of nature. A limited edition born from using a unique essential oil extracted using a time-honoured artisan technique, which makes the world of the Blu Mediterraneo fragrances even more special.     THE OLD SPONGING TECHNIQUE:   A project long nurtured by La Maison which has always loved to preserve the oldest and most valuable artisanal processes of the Italian micro-territories. The origin of this new fragrance is deeply rooted to the bergamot elds of Calabria, where very few artisans in the world still practise the old sponging technique. A fascinating traditional process, which results in the complete manual extraction of the bergamot essence.   A true art which requires time and skilful, precise, delicate gestures. The artisan cuts each fruit in two equal halves with a well-sharpened knife. Then, using a utensil in the shape of a spoon called “cavatore”, he separates the skin from the pulp. Immediately after, the bergamot rinds are manually rubbed on sea sponges which thus absorb all the essence. In the nal phase, the artisan squeezes the sponges full of essential oil with precise movements inside a terracotta container, in order to collect the precious scented liquid.   The limitedness and therefore the uniqueness of the essence depend on the human production capacity. Two artisans manage to go through between 75 to 100 kg of fruit in an hour and at least 200 kg are required to obtain one kilogram of essential oil. In one day of hard work, around 4 kg of essential oil are collected, but the result is inimitable. The sponge, malleable and soft in contact with the rind, preserves all the facets of the fruit and it is this unique sillage which distinguishes the Bergamotto di Calabria La Spugnatura.     THE OLFACTORY PYRAMID:   Acqua di Parma unveils a new Eau de Toilette in full symphony with the rhythms of nature and man. From the onset of the fragrance, you would appear to be in a eld of bergamots and seemingly picking the fruit with your own hands, brushing it delicately to immerse yourself in the bright fullness of its notes. Around the heart of the bergamot, every ingredient is orchestrated such as to exalt the various intonations which it already encompasses. The mandarin and orange notes exalt its succulent and fruity accents, whilst the grapefruit highlights its sour notes. The green tones of the ferula reveal its mineral intonations and its oral traces of the geranium highlight the enrobing sweetness. An olfactory pyramid with an original structure which expands the robustness of the bergamot in a surprising sensorial evolution. A rich fragrance, bright and full of vivacity which glori es the bergamot in all its facets.     THE PORCELAIN BOTTLE and THE ICONIC HATBOX:   For the first time La Maison creates a porcelain bottle, which within the ceramic family, absolutely represents the most precious variety. An excellent piece of artisanship which is distinctive for the intense blue colour obtained by adding cobalt in the mix.   The bottle is an artisan production and wholly characterised by the re-use of the water and the waste materials according to the principles of the circular economy, besides the natural mineral components of which it was made, produce a non- porous and non-polluting material for mankind and for the environment.   The long process starts with the production of the plaster mould in which the porcelain mix is poured manually such that it takes up the iconic Art Dèco form. The mould is rotated several times on itself to ensure that the mix adheres to the sides and is then turned upside down to extract the extra mix. At this point, the bottle is left to dry for 30-40 minutes before being extracted from the mould in solid form. The artisan then re nes the individual bottles, precisely removing the minimal imperfections in order to obtain an even surface which is smooth to the touch. Always manually, it is then immersed in a glaze bath and placed to bake in an oven for 8 hours; the bottle then takes on a deeper blue tone which is highlighted by the shiny nish. For the nal touch, the artisanal application of the embellishment which is then set by baking the bottle for a second time. On the blue background, the marvellous golden bergamot fruits stand out in white and golden re ections.   A harmony which is completed with the lid, as always in blue porcelain, and with the label made from waste powder originating from marble quarries. Designed exclusively in the 100ml format, Bergamotto di Calabria La Spugnatura is made with care up to the very last detail. The pump can be separated from the bottle thanks to a screw top, obtained with a special grinding technique specially developed for Acqua di Parma. It is this screw pump which allows re lls of the fragrance, exclusively available from Acqua di Parma Boutiques due to the rarity of the essence. A masterpiece of craftsmanship, the bottle is such a particular and re ned object that it feels only natural to preserve it to embellish the interior of one’s own house. The iconic cylindrical box is wrapped in PSC certi ed paper set in a special blue tone, in perfect harmony with the blue tone of the porcelain bottle. The label is also produced with waste powder from marble quarries. Finally, to stamp the uniqueness of the fragrance, the small golden seal which portrays the Bergamot fruit and carries the engraved words “Limited Edition – La Spugnatura”. A fragrance of inimitable charm, which rises from the human and natural history which it recounts. Harvesting the Golden Fruit par excellence, the bergamot, in a eld inundated with sunlight, gently rubbing its bright skin and being ensconced by its robust and faceted smell. The new fragrance of Bergamotto di Calabria La Spugnatura by Acqua di Parma revolves around the artisanship, the human touch, and the fullness of nature. A limited edition born from using a unique essential oil extracted using a time-honoured artisan technique, which makes the world of the Blu Mediterraneo fragrances even more special.     THE OLD SPONGING TECHNIQUE:   A project long nurtured by La Maison which has always loved to preserve the oldest and most valuable artisanal processes of the Italian micro-territories. The origin of this new fragrance is deeply rooted to the bergamot elds of Calabria, where very few artisans in the world still practise the old sponging technique. A fascinating traditional process, which results in the complete manual extraction of the bergamot essence.   A true art which requires time and skilful, precise, delicate gestures. The artisan cuts each fruit in two equal halves with a well-sharpened knife. Then, using a utensil in the shape of a spoon called “cavatore”, he separates the skin from the pulp. Immediately after, the bergamot rinds are manually rubbed on sea sponges which thus absorb all the essence. In the nal phase, the artisan squeezes the sponges full of essential oil with precise movements inside a terracotta container, in order to collect the precious scented liquid.   The limitedness and therefore the uniqueness of the essence depend on the human production capacity. Two artisans manage to go through between 75 to 100 kg of fruit in an hour and at least 200 kg are required to obtain one kilogram of essential oil. In one day of hard work, around 4 kg of essential oil are collected, but the result is inimitable. The sponge, malleable and soft in contact with the rind, preserves all the facets of the fruit and it is this unique sillage which distinguishes the Bergamotto di Calabria La Spugnatura.     THE OLFACTORY PYRAMID:   Acqua di Parma unveils a new Eau de Toilette in full symphony with the rhythms of nature and man. From the onset of the fragrance, you would appear to be in a eld of bergamots and seemingly picking the fruit with your own hands, brushing it delicately to immerse yourself in the bright fullness of its notes. Around the heart of the bergamot, every ingredient is orchestrated such as to exalt the various intonations which it already encompasses. The mandarin and orange notes exalt its succulent and fruity accents, whilst the grapefruit highlights its sour notes. The green tones of the ferula reveal its mineral intonations and its oral traces of the geranium highlight the enrobing sweetness. An olfactory pyramid with an original structure which expands the robustness of the bergamot in a surprising sensorial evolution. A rich fragrance, bright and full of vivacity which glori es the bergamot in all its facets.     THE PORCELAIN BOTTLE and THE ICONIC HATBOX:   For the first time La Maison creates a porcelain bottle, which within the ceramic family, absolutely represents the most precious variety. An excellent piece of artisanship which is distinctive for the intense blue colour obtained by adding cobalt in the mix.   The bottle is an artisan production and wholly characterised by the re-use of the water and the waste materials according to the principles of the circular economy, besides the natural mineral components of which it was made, produce a non- porous and non-polluting material for mankind and for the environment.   The long process starts with the production of the plaster mould in which the porcelain mix is poured manually such that it takes up the iconic Art Dèco form. The mould is rotated several times on itself to ensure that the mix adheres to the sides and is then turned upside down to extract the extra mix. At this point, the bottle is left to dry for 30-40 minutes before being extracted from the mould in solid form. The artisan then re nes the individual bottles, precisely removing the minimal imperfections in order to obtain an even surface which is smooth to the touch. Always manually, it is then immersed in a glaze bath and placed to bake in an oven for 8 hours; the bottle then takes on a deeper blue tone which is highlighted by the shiny nish. For the nal touch, the artisanal application of the embellishment which is then set by baking the bottle for a second time. On the blue background, the marvellous golden bergamot fruits stand out in white and golden re ections.   A harmony which is completed with the lid, as always in blue porcelain, and with the label made from waste powder originating from marble quarries. Designed exclusively in the 100ml format, Bergamotto di Calabria La Spugnatura is made with care up to the very last detail. The pump can be separated from the bottle thanks to a screw top, obtained with a special grinding technique specially developed for Acqua di Parma. It is this screw pump which allows re lls of the fragrance, exclusively available from Acqua di Parma Boutiques due to the rarity of the essence. A masterpiece of craftsmanship, the bottle is such a particular and re ned object that it feels only natural to preserve it to embellish the interior of one’s own house. The iconic cylindrical box is wrapped in PSC certi ed paper set in a special blue tone, in perfect harmony with the blue tone of the porcelain bottle. The label is also produced with waste powder from marble quarries. Finally, to stamp the uniqueness of the fragrance, the small golden seal which portrays the Bergamot fruit and carries the engraved words “Limited Edition – La Spugnatura”. A fragrance of inimitable charm, which rises from the human and natural history which it recounts.

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A surrealist dreamscape by Carlfried Verwaayen
1232

A surrealist dreamscape by Carlfried Verwaayen

Accessories   A surrealist dreamscape composed with strange shapes created from and with everyday objects with elements of surprise and unexpected juxtapositions. The scenographic light plays another fundamental role in this story.     Team credits: Photography: Carlfried Verwaayen  Concept, Art Direction and Styling: Analik Brouwer   A surrealist dreamscape composed with strange shapes created from and with everyday objects with elements of surprise and unexpected juxtapositions. The scenographic light plays another fundamental role in this story.     Team credits: Photography: Carlfried Verwaayen  Concept, Art Direction and Styling: Analik Brouwer

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