Florence Pugh is the new Valentino DI.VA (DI.fferent VA.lues): the actress interprets the world of values of the Maison and Creative Director Pierpaolo Piccioli, who perceives identity as an essential element of his creative process that portrays an imaginary made of self-expression.

Valentino’s new campaign, shot in New York by renowned photographer Steven Meisel, is an Encyclopedia of Feelings:
the range of emotions Florence is able to represent through her body language and facial expressions makes her presence both personal and universal.

All of her authenticity is portrayed in the shots: from crying, to screaming and laughing – a series of portraits that amplify different emotions that are relatable and compelling.