Fjällräven introduces Samlaren
In the Spring of 2021 Fjällräven will launch Samlaren– Swedish for “the Gatherer”. A new concept rooted in Fjällräven ́s commitment to quality and tradition of not letting resources go to waste.
The idea behind Samlaren is to create an initiative for sustainability and innovation with the mission to explore circularity and create inspiration for a better and more sustainable future. All products bearing the Samlaren badge are created using leftover fabrics from Fjällräven’s mills and factories, carefully combined, in numbered limited editions with unique designs and playful colour combinations. All pieces o er the same high level of functionality, durability and reliability that can be expected from any Fjällräven product but with upcycled materials and elevated design. The first Samlaren product drop is a curated collection of re-invented classics made out of surplus G-1000 fabric, including the classic Greenland Jacket in colour block patchwork, the iconic Kånken backpack and updated versions of the tote bag and cap.
Samlaren will launch on the 1st of March 2021 and will be available in selected stores and online at www. fjallraven.com
Sustainability and innovation has always been at the core of Fjällräven. In 1964 founder Åke Nordin stowed away a roll of fabric that didn’t make the cut during the develop ment of his ground-breaking ermo Tent. A few years later, the very same roll of fabric was used to make the rst legendary Greenland Jacket. In the Spring of 2021Fjällräven takes further steps on this journey with the introduction of Samlaren, a new sustainable initiative rooted in Fjällräven’s heritage and spirit of innovation.
Photo credit: The Samlaren capsule collection by Fjällräven interpreted by creative director Johan Svensson