At the start of 2020, NATAN is launching a Dutch edition of their successful NATAN Collective for the first time containing the work of six emerging Dutch photographers. They were instructed to give their own interpretation to a couture look of the Belgian fashion house. The works will be exhibited from February 6, 2020 in X BANK in Amsterdam.
Just like in previous editions, NATAN embraces talents from different art disciplines with the Collective. NATAN – in collaboration with agency Initials L.A. – has selected six emerging photographers from the Netherlands for this edition. They were given complete artistic freedom when recording the couture look. This has resulted in six special stand-alone photos, which will be exhibited in February during a six-week exhibition at X BANK in Amsterdam. This is a unique opportunity for photographers to show a selection of their work and to get in touch with the NATAN network.

The following photographers are part of the Natan Collective:
Lisette Appeldorn
Debbie Trouerbach
Myrthe Giesbers
Alexander Sporre
Chloe Leenheer

Edouard Vermeulen on the first Dutch Collective: "Every time I visit the Netherlands, I am overwhelmed by the wide range of young artists and creatives. I am therefore delighted to be able to organize a Natan Collective here, and thus also do our bit at the start or further development of their careers. " A jury will eventually select a photographer as the winner, which receives a cash prize so that he or she can continue to develop his / her talent. Visitors can visit the pop exhibition at X BANK on the ground floor at Spuistraat 172 in Amsterdam. The exhibition runs from 7 February and will be on display for six weeks. 
As with the Belgian editions, NATAN Collective has worked with agency Initials L.A.  Supporting young talent in their development and transferring know-how and passion for art is an initiative that has been close to the heart of the house since its foundation.

The Belgian fashion house has been under the creative direction of Edouard Vermeulen since 1983. NATAN stands for elegant, timeless and minimalistic Belgian couture and pret-a-porter, where the use of fabrics of the highest quality is characteristic. In recent years, the brand has grown into a fixed value within the Belgian fashion landscape with an international orientation.
About X BANK
X BANK is a unique concept store with exhibition space for art in the historic building of the W Hotel Amsterdam, located between the Singel Canal and the Royal Palace. The 700 square meter store displays more than 180 Dutch art, fashion and design labels and offers unique programming throughout the year, with the ultimate goal of celebrating and bringing Dutch creativity together.

Timotej Letonja